Spirit Airlines Customized Onboard Advertising
October 10, 2008 on 11:52 am | In Adventure Travel, Airlines, Beachbooker, Caribbean, Chicago, East Coast, Florida, Great Lakes, Los Angeles, Miami, Midwest, New England, New York City, Orlando, Plains States, Rockies, San Diego, San Francisco, Southwest, Texas, The Keys, The South |
Spirit Airlines has launched customized onboard advertising. The company’s new Mile High Media allows advertisers to choose from a variety of customizable media options including seat backs, window shades, overhead bins, tray tables, drink carts and more.
Mile High Media is featuring ads aboard all Spirit Airlines flights starting this week with its first partner, The Bahamas Ministry of Tourism.
The airline says that onboard advertising with Mile High Media delivers more than 300 times the viewing time compared to the average 30-second TV spot, and unlike TiVo, consumers cannot “skip the flight” and miss your ad. As part of the campaign, The Bahamas and Spirit Vacations are offering a limited time special offer, travelers who book a three-night Spirit Vacations getaway to The Bahamas will receive a $200 instant rebate, as well as a savings of up to 50 percent on hotel accommodations, kids-stay-free offers and other value-added offerings.
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