Jetsettersblog

YOU’VE NEVER BEEN SO CLOSE !

A European advertising campaign to promote Paris Ile-de-France as a very easily accessible destination that is brimming with energy and cultural riches.

“The new Paris Ile-de-France” advertising campaign has just been unveiled in London as well as in 12 other European cities. Its goal is to spark the immediate desire to come –or come back- to Paris Ile-de-France to make the most of the region’s events and cultural offering. The campaign places particular emphasis on the destination’s ease of access via high-speed train.

The creative concept for “The new Paris Ile-de-France” campaign shows the region as an avant-garde territory full of surprises, just a few hours from London.

“You’ve never been so close” to discovering exceptional architecture, unique exhibitions, ground-breaking artists…
Visitors are the focus of the message and in the foreground of visuals. The idea is to emphasise the emotions elicited by a visit to Paris Ile-de-France. Humour and complicity will drive the message home.

The campaign’s creation is led by the agency Hakuhodo and is signed by several artists:
- Jeff Koons , the art of extravagance.
His piece “Hanging Heart” (red/gold) will be the focus of the campaign message for the destination and this out-of-the-ordinary creation perfectly captures the soul of “The new Paris Ile de France”

- Patrick Blanc , nature from another angle.
Patrick Blanc is the creator of the plant wall at the Quai Branly museum and this original and spectacular creation has naturally found its place in the communication campaign
- David Stewart , the sublimation of reality.
Photographer to the advertising world, his photographs stand apart due to his unique ability to transfigure situations or people which at first appear ordinary

The region’s new website, www.new-paris-idf.com includes the campaign visuals and the “good deals” offered by the partners including transport and accommodation from www.lastminute.com and free admission to the Quai Branly museum. Competitions will give website visitors the chance to win exceptional prizes such as a night for two at the Hotel Everland or a Paris museum pass.