Jetsettersblog

Diversity, Originality and the Unexpected- the three elements you can uncover at London’s exciting Newburgh Quarter, to the East of internationally revered Carnaby. Mixing fashion, lifestyle and entertainment, this historic segment of the Capital is also on-trend and fashion-forward appealing to those who demand something different.

Rich in heritage, Newburgh Quarter has real character with its 17th Century cobbled streets, unique tall and narrow buildings- once Central London dwellings and was even a plague pit in the 1600’s. The Victorian craze for bath and wash houses saw the establishment of the infamous Marshall Street Baths (re-opening in 2010), a stone’s throw from where William Blake was born.

The vision of today’s Newburgh Quarter is clear- the remit to reflect the best of contemporary British and International talent in fashion, jewellery and accessories creating a sense of uniqueness and an exciting shopping adventure. Celebrity fans of the Newburgh Quarter include Matthew Williamson, Alex Turner, Fat Boy Slim, Pink, Brad Pitt, Kate Moss, Sadie Frost and Peaches Geldof.

The Great Frog has been in the Newburgh Quarter since the 1970’s and has been joined by the current vision and style of new, young talent such as Chateau Roux and Leluu. But whether established or new, all contribute their considerable talent to the lure of this creative, spirited community peppered with chic eateries, bars, cafes and traditional, welcoming Victorian public houses. It is a winning combination.

Add to this the fact that the Newburgh Quarter is in the West End, in the heart of the bustling centre and yet an enclave of its own, the very antithesis of the humdrum high street. It’s an added feature with so many owner- makers often working in and from their boutiques; the shopper often receives very personal attention from bespoke services to spirited advice.

The Newburgh Quarter is divided into streets- Newburgh Street, Marshall Street, Lowndes Court, Marlborough Court, East Foubert’s Place and East Ganton Street.

NEWBURGH STREET

Chateau Roux are experts in cutting edge streetwear which has both an edgy contemporary and realistic futuristic feel. The range of clothes available including an unexpected T-shirt range featuring challenging designs, with a comprehensive range of sweaters and jackets featuring bold prints and a rich colour palette to boot.

The latest opening on Newburgh Street, Leluu’s designs are purposefully unique. The emphasis is most certainly on a bold mixing of influences and styles created by Founder and Creative Director, Uyen. Unique material for her clothing range is sourced from Vietnam markets and she works with her family who tailors them at home. Here you can discover feminine clothing, cute accessories, shoes and amazing bags.

Decorate your home in contemporary decorative objects, china, lighting and furniture from Lifestylebazaar. The designers showcased are sourced and endorsed by the two co-owners who have a taste for the exquisite. The pantone mugs are a must buy in every rainbow colour.

A perfect example of Newburgh’s celebration of beautiful design is Beyond The Valley. A delightful store, gallery and studio that promotes the work of London’s emerging creative talents, acting as a platform for them to showcase their work in retail. Most products are totally exclusive to the store.

Anna Lou of London is ideal for those wanting fun fashion jewellery to make an impression. Key trend pieces include big letter charm necklaces in bright perspex a la Kate Moss and oversized flower headbands. Quite the little shop of treasures.

55DSL is the baby brother to Diesel and has a fun, open minded attitude, fusing sports and urban street style in aesthetically stunning garments aimed at free thinkers.

Fred Perry’s Newburgh store offers originals and collaboration pieces with Commes de Garcon, Paul Weller, Terry Hall and Swear footwear adding a twist to the great British heritage brand.

No. 6 are purveyors of ‘street’, selling coveted special edition Adidas sportswear and trainers. It is a shop, gallery and hang out area for those in the know. Look out for the Consortium range showcasing designs by the Undefeated Crew and Colette, Paris.

L.A. Sugar offers pretty silk printed dresses, tops and accessories all sourced from tinsel town. Adored by the L.A. fashion pack; Eva Longoria, Cameron Diaz and Lindsay Lohan have all been caught out and about in L.A. Sugar. Only available in the UK on Newburgh Street.
Other stores to visit on Newburgh Street include MAC, Levi’s conceptual store Cinch showcasing coveted collaborations with Henry Holland and Damian Hirst, Onitsuka Tiger, Savage London, and fine jeweller Van Den Berg.

MARLBOROUGH AND LOWNDES COURT

The Face, on Marlborough Court has a fantastic collection of original fashion from the 60’s, including menswear, womenswear and accessories such as their infamous winkle pickers.

MARSHALL STREET

Explore Marshall Street, parallel to Newburgh Street.

Hurwundeki is an inspirational store with their own unique range of irresistible cutting-edge clothing and accessories available at remarkably reasonable prices. The boutique has quite a cult following.

The Concrete boutique sources alternative, up and coming labels for their boutique which alongside their own range, Unconditional. Concrete is a mecca for those seeking something distinctive and inspiring.

Bob Soho is a stylish hair salon with a difference.

GANTON STREET

Doors by Jas M.B. is effortlessly stylish and refreshingly unpretentious. The boutique’s trademark is the range of Italian leather bags, visionary in style and craftsmanship. Customers can choose the leather and design they prefer to create the ultimate in bespoke bags.

Something of a Newburgh Street ‘veteran’ yet no one more with their finger on the contemporary pulse, The Great Frog has been established here since 1976. The merchandise is all hand crafted, mostly in silver and some set with stones to highlight staring eyes or decorate a worked design element. The purpose was to create challenging, dramatic jewellery. Johnny Depp, Iron Maiden and Lenny Kravitz are all fans.

Mor challenge traditional jewellery designs with their hand crafted ethnic inspired ranges. Many pieces are one-off and a bespoke service is also offered for customers who would prefer pieces designed in platinum or gold.

For girls who love flamboyant fun clothing and accessories, Joie is a dream come true. Look out for the pretty vintage inspired fabrics, dresses in psychedelic colours and cardigans with cute trims.

EAST FOUBERT’S PLACE

Pamper yourself in Cowshed’s concept store with their premium range of naturally based bath and body products hand made from only the finest natural ingredients. Be sure to indulge in the beauty treatments also on offer, well known for their therapeutic rewards.

FOOD/ DRINK IN THE NEWBURGH QUARTER

Shopping can be thirsty work, so regain your composure with a cheeky tipple at The White Horse or The Shaston Arms, both traditional English pubs, packed with characters from Carnaby, the atmosphere is cosy, the food hearty, and is certain to have you returning for more.

Alternatively, Canela on Newburgh Street is a Brazilian and Portuguese café popular with locals where the coffee is brewed strong, the service is warm and the food mouth-watering. Check out their lunch offers.

La Trouvaille, a quaint restaurant and wine bar, has a philosophy of passion, serving French inspired food with the finest ingredients in an upbeat atmosphere. They regularly host cheese and wine evenings with a 3 course dinner for two, the vineyard owner attends to discuss the intimate details of their wine.

The New Newburgh Quarter is quite simply, the new way to shop.

www.carnaby.co.uk