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MAKES PLANNING YOUR VEGAS TRIP EASIER THAN EVER BEFORE WITH EXCLUSIVE OFFERS FOR TRAVELERS

Vegas Attractions Combine Resources, Databases, Marketing Dollars and More,
Maximizing Outreach to Both Consumers and Travel Partners

LAS VEGAS – Cooperation versus competition: that is the new mantra for a group of Las Vegas-based tourist attractions banding together to form Best Vegas Attractions.

For consumers, Best Vegas Attractions helps makes travel decisions easier than ever before with incredible discounted values.

For businesses, the groundbreaking consortium is setting new rules for conducting business in the tourism industry.

Currently included in the group (in alphabetical order):

“BODIES…The Exhibition”: Showing at Luxor Hotel and Casino, this exhibition features actual human specimens and allows people of all ages access to sights and knowledge normally reserved for medical professionals.

Fashion Outlets of Las Vegas: Located 36 miles south of Las Vegas in Primm, Nev., the outlets feature more than 100 stores with up to 75 percent off designer fashions.

Hard Rock Café: This summer, expect Las Vegas’ second Hard Rock Café location. The new café will feature an extensive retail shop, a “LIVE” venue, private function and meeting rooms and a grand cafe restaurant with patio dining and entertainment overlooking the Strip. The (original) Paradise location will keep on “rockin’ away” with Hard Rock Café’s classic dining and retail items.

Las Vegas Monorail: The Las Vegas Monorail is a quick and convenient connection to the Las Vegas Strip, linking riders to the city’s world-class restaurants, shows, shops, clubs, hotels and casinos. In just 15 minutes,

Monorail riders can travel from one end of the Strip to the other in a safe, clean and climate-controlled environment – without the hassles of traffic or wasted time.

The Monorail’s electric, zero-emissions trains arrive every few minutes at each of the seven stations: MGM Grand; Bally’s/Paris Las Vegas; Flamingo/Caesars Palace; Harrah’s/Imperial Palace; Las Vegas Convention Center; Las Vegas Hilton and Sahara.

Madame Tussauds Las Vegas: Located in front of the Venetian Resort Hotel Casino, Madame Tussauds Las Vegas offers guests the unique opportunity to ‘interact’ with incredibly life-like iconic figures from the celebrity worlds of film, TV, music, sports and politics.

Guests can ‘grab hold’ of their favorite stars with our many interactive experiences.

With more than 100 wax figures, guests can take pictures, touch and get up close and personal in a themed setting. The attraction is open 365 days a year starting at 10 a.m.

Papillon Airways, Inc.: Founded in 1965, Papillon Airways, Inc. (French for “butterfly”) and Grand Canyon Airlines/Scenic Airlines since 1929 are the largest “flightseeing” companies in the world, with nearly 70 state-of-the-art helicopters and airplanes, specifically designed to reveal panoramic views beyond imagination.

The Halvorson family recently acquired Kenai Helicopters (now known as Grand Canyon Helicopters), Grand Canyon Airlines, Grand Canyon Coaches and Scenic Airlines. These companies are the only companies that fly the entire Grand Canyon including the South and West rims, in addition to tours of Las Vegas, Page/Lake Powell and Monument Valley.

Tours afford maximum flight time, enabling guests to fully discover Grand Canyon’s great wilderness and scenic attractions.

During busy months, the Halvorson companies fly more than 3,500 passengers daily.

“Titanic: The Artifact Exhibition:

Featuring more than 300 artifacts, as well as breathtaking replicas from the famous ship, the Titanic exhibit truly brings history to life inside Luxor Hotel and Casino.

BUSINESSES BANDING TOGETHER

“We were all going after the same consumers, practically tripping over one another to secure business. We are like-minded businesspeople and had all thought at one point or another, ‘there has to be a better way to do this.’

Ultimately, we realized we are stronger together,” says Robert Graff, vice president of marketing, Papillon Airways, Inc. “This partnership provides us with a platform to implement marketing, advertising, databases and sales strategies in an impactful and cost-effective way, expanding our reach beyond what we could accomplish as individual companies.

Through this consortium, we are targeting customers through wholesale and tour operators, travel agents, airline partners, concierges and many more.”
The group developed rack cards discount and referral booklets, all branded as Best Vegas Attractions.

The referral program officially began in May 2009 and provides cash incentives to concierges and front desk representatives’ and discounts to visitors.

More than 40,000 booklets are being distributed to more than 113 resorts. To incentivize both visitors and tour and travel representatives, the program is designed to save visitors up to $500 and concierge and front desk representatives to receive up to $100 per booklet in cash-back incentives.

CONSUMERS CASH IN ON VALUE

Consumers who patronize participating attractions will save anywhere from 15 to 50 percent off the regular prices.
“We know visitors who come to Las Vegas are searching for value,” concludes Graff.

“Best Vegas Attractions clearly lays out guest options, making it easier than ever to decide what to do while they are in the destination. Top that with incredible savings they will not be able to find anywhere else. We created this group because of the guests and for the guests.
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ABOUT BEST VEGAS ATTRACTIONS

Best Vegas Attractions (BVA) is a collaborative partnership among several Las Vegas visitor attractions, developed to increase awareness about the organization that will ultimately drive leisure and convention business to participating attractions. BVA’s objective is to provide value-added opportunities for travelers and visitors through special offers and values. By partnering on marketing, public relations and advertising efforts that include strategic branding, Web site production, collateral production and distribution, BVA attractions combine resources on activities at a fraction of the cost, which saves their respective companies time and money.

For more information, go to www.bestvegasattractions.com