Jetsettersblog

At Australian Tourism Exchange

The ever growing, ever evolving range of experiences available on Australia’s Gold Coast has been the focus of an intense information sourcing exercise which will be showcased at the Australian Tourism Exchange (ATE) in Melbourne from June 13-19.

The resulting content has been packaged by Gold Coast Tourism into a catalogue of comprehensive travel-trade itinerary programs that will be freely available from the GCT booth number 48 at this year’s ATE.

Gold Coast Tourism has themed experiences under various categories and created new collateral to allow the industry as a whole to better appreciate what there is to see and do throughout the region.

“The Gold Coast offers great diversity in its experience suite so we need to ensure an appropriate breadth of knowledge can be gained by travel-trade representatives when they visit,” said GCT Director International, Gordon Price.

“We have endeavoured to categorise unique experience elements where they appear to be suited as part of an essential, exciting or active Gold Coast exploration.

“Suggested accommodation outlets, animal experiences, food and wine experiences, relaxation and romance plus a slant towards natural experiences can easily be incorporated into designated familiarisation programs”

One major talking point among international attendees of ATE is sure to be the over riding success of the Gold Coast Beach Club pilot program that has exceeded all expectations.

Designed to reintroduce Australian beach culture to Japanese visitors, the Gold Coast Beach Club’s headquarters at the Northcliffe Surf Life Saving Club continues to remain a homely proposition and is now being offered as part of other cultural exchanges.

“Already there have been tens of millions of Japanese that have become aware of the Gold Coast Beach Club program through coverage afforded by Japanese media outlets and we anticipate similar support in other markets now that the program has been rolled out to all international markets.

“It’s vitally important for our international visitors to appreciate there is so much fun to be had at Gold Coast beaches for free and this should definitely become a part of their next Australian holiday package.

“Anticipated support from travel agencies will again be pivotal to the ongoing success of the Gold Coast Beach Club into other countries and we are again being active to source such assistance.”

Surf Club dinners, beach walks plus demonstrations by surf lifesavers are all a part of the Gold Coast Beach Club experience.

For comment please contact:
Gold Coast Tourism Manager – Media Development, John Kaarsberg
+61 (0)411 511 029 or john.kaarsberg@gctourism.com