Jetsettersblog

The Ritz-Carlton Hotel Company,  will open Phulay Bay, a Ritz-Carlton Reserve on Dec. 22 in Krabi, Southern Thailand.

The world’s first Ritz-Carlton Reserve, Phulay Bay will embody the attributes, philosophy and style and design of the Reserve brand extension.

Appealing to affluent travelers seeking more from their leisure time, Ritz-Carlton Reserve will offer resorts in secluded and naturally beautiful locations around the world. Set on the shores of the Andaman Sea, Phulay Bay is a hideaway 54-villa and pavilion boutique hotel with unspoiled views of the towering limestone karsts which make up the beautiful landscape of this part of southern Thailand.

Coupled with sandy beaches, a coastline flecked with more than 200 islands, surrounded by a national forest with rugged rock formations and hidden waterfalls, Phulay Bay is a natural wonder.

Located on the shore of the Andaman Sea, the resort features modern styling and architecture with accents of Thai culture and design to create a synergy of luxury and tradition to compliment its secluded location. The use of traditional Lanna art forms both in architectural structure and design, as well as paintings and artworks on the walls and doors of the villas, further create a contemporary setting that draws on tradition to offer a unique and luxurious environment and further enlivens the senses.

With an emphasis on personalized, bespoke experiences, guests can “design” or tailor make their visit to perfectly suit their needs and desires, including a light BBQ lunch in your favorite area of the resort, a meditation class with local monks, elephant trekking to a remote picnic spot, or a sea plane tour of region’s dramatic scenery.

Whatever the request, the resort will tailor-make the visit and personalize the experience.

The opening rates for Phulay Bay, A Ritz-Carlton Reserve are as follows: Resort Pavilion, THB 19,550 ($585); Ocean Pavilion, THB 21,250 ($636); Beach Villa, THB 27,200 ($814); Reserve Villa, THB 44,200 ($1,322); and Royal Beach Villa, THB68,000 ($2,034). All rates are subject to 18.7 percent service charges and taxes.