Fairmont, BMW Partner on Chauffeured Car Service
November 13, 2009 on 8:24 am | In Gaming Resorts, Golf Resorts, Hotels, Road Trips | Comments Off
Committed to providing anticipative service and a personalized luxury experience that its guests have come to know and expect,
Fairmont Hotels & Resorts has expanded its partnership with BMW to offer members of the brand’s guest loyalty program, Fairmont President’s Club, complimentary access to BMW X5 xDrive 35d Sport Activity Vehicles during their stay. The new Advanced Diesel-powered hotel courtesy vehicles, available at Fairmont’s world-class hotels across Canada, will be on hand to transport guests around the destination in style. Guests may be chauffeured for a range of purposes including attending meetings outside the hotel, exploring the local destination and much more. The BMW X5 xDrive 35d is equipped with an array of latest-generation EfficientDynamics diesel technology, and is among the most efficient and cleanest running BMW vehicles ever produced for the Canadian market. With an average fuel consumption of 9.3 L/100km, this Sport Activity Vehicle is the most fuel efficient in its class, and is fully compliant with Canadian emissions regulations for nitrogen oxides.
The variable twin turbo 3.0-liter inline six-cylinder engine boasts an astounding 425 foot-pounds of torque and 265 horsepower, while producing 25 percent less CO2 emissions than comparable gasoline-powered engines.
Expanding on their relationship, Fairmont and BMW will also work closely on a number of co-branded marketing opportunities and will extend special benefits and privileges to their respective network of frequent guests and loyal customers.
Earlier this year, Fairmont introduced a complimentary hotel bicycle service featuring BMW Cruise Bikes at select hotels across Canada.
The state-of-the-art bikes grant active and adventurous travelers the opportunity to tread lightly on the environment and explore the landscapes of Fairmont’s distinctive locales on a dynamic mode of transportation.
This new benefit is reserved exclusively for members of Fairmont President’s Club. Free to join, Fairmont President’s Club provides guests with special benefits and privileges designed to reflect individual travel preferences and offer an enhanced level of service.
Personalized travel profiles afford members customized stay experiences, while in-hotel benefits include private check-in, complimentary room upgrades, adidas workout gear, free high-speed Internet access, and TaylorMade golf clubs at select locations.
Guests can enroll at time of booking or online at www.fairmont.com/fpc
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