ASEAN Tour Operators Online

February 7, 2010 on 11:05 pm | In Adventure Travel, Asia, Borneo, Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Nepal, Philippines, Singapore, Sri Lanka, Taiwan, Thailand, Vietnam | Comments Off

Free Shipping on Orders over $50A new strategic alliance gives small and medium-sized tourism operators in ASEAN a powerful online presence even if they don’t have a website.

The initiative is the result of strategic collaboration between Creative Advances Technology (CAT) and the ASEAN Tourism Association (ASEANTA), both based in Kuala Lumpur, and the ASEAN Competitiveness Enhancement Project (ACE), based in Bangkok.

The new platform allows tourism players to go online and get new business for free. The collaboration boosts ASEAN tourism business opportunities by putting operators’ travel packages on multiple travel trade and consumer online sites, including ASEANTA’s new www.southeastasia.org portal. The ASEANTA portal uses Standard Online Tourism Architecture (SOTA). SOTA utilizes networking linkages to connect travel businesses with potential customers, both trade and consumer. SOTA currently connects over 900 travel agents and more than 15,000 travel suppliers worldwide.

Through this electronic tourism platform, tourism players can be linked and networked within the industry more effectively. Hundreds of tourism players in ASEAN are expected to benefit from the collaboration.

PATA is backing the SOTA initiative and is promoting the SOTA platform to its members and through its global PATA Chapter network.

For more information, visit www.visitASEAN.travel

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