Jetsettersblog

For Jumana Brodersen and the creative team currently engaged in building and fabricating Klump Island at Copenhagen’s Tivoli Gardens, “don’t sweat the small stuff” is key to delivering a new children’s attraction consistent with the quality of Tivoli and ready to welcome guests for the 2010 spring season.

The Klump Island project now being realized in Denmark is a themed entertainment collaboration across continents. Brodersen, president of The J Co LLC of St. Louis, Mo., and former corporate director of creative development with Busch Entertainment Corp., was brought on in June 2009, after meeting in Copenhagen with Tivoli’s director of design Mikkel Sonne, vice president Finn Sture Madsen and CEO Lars Liebst, as well as Egmont creative developer Per Sanderhage of Egmont, which owns the Rasmus Klump character.

Returning to the US, Brodersen kicked off creative development with a design team chosen for their expertise in themed play attractions (Elaine Swanger, Sophie Binder and Scott Neale). Klump Island offers a new immersive play experience for children and their families, themed around the world of Rasmus Klump and his friends.

Brodersen’s design ushers in a dramatic sense of arrival. Featuring three adventure zones for three age groups, Brodersen’s design provides a whole new look within Tivoli Gardens, blending Rasmus sculptural styles, textures and colors into the fabric of Tivoli. Complementing the play areas are a Rasmus-themed ride, and a restaurant specializing in pancakes, Rasmus’s comfort food of choice.

www.tivoli.dk

Tivoli CEO Lars Liebst said, “In 2009 we opened the year’s wildest ride, Vertigo, for the daredevils.

In 2010 the focus will be on children with a play world, the size and quality of which have never been seen before in Denmark, with free entry for our visitors.

We believe that Petzi [Rasmus Klump] and Tivoli fit together well: both brands are internationally recognized, and both have entertained Danish children for many generations.”

For more information, visit