Fairmont Hotels Provides BMW Cruise Bikes

July 26, 2010 on 7:04 am | In Hotels, Outdoors | Comments Off


Fairmont Hotels & Resorts has announced an extension of its partnership with German automaker BMW to provide a complimentary hotel bicycle service featuring BMW Cruise Bikes.

Already present in Fairmont’s Canadian properties, Fairmont hotels across the United States will introduce the bikes as the newest benefit for guests this summer.

In addition to having a selection of regular BMW Cruise Bikes available, hotels will also boast some child-sized BMW Junior Cruise Bikes, allowing families to enjoy the great outdoors together.

The perfect companion for both busy urban streets and scenic trails, the BMW Cruise Bike promises a smooth ride on any surface, thanks to a distinctive design and a Suntour suspension system.

A striking frame, achieved through hydro-forming manufacturing, an advanced process using high-pressure water to allow the walls of the tube to expand inside a mold and free the aluminum of any shape restrictions, complements other original features including an integrated brake routing system that enables riders to stop on a dime.

The introduction of BMW Cruise Bikes acts as an extension of the company’s Fairmont Fit program.

Offered to members of Fairmont President’s Club (FPC), the brand’s guest loyalty program, Fairmont Fit also provides guests with easy access to Adidas training gear during their stay, delivering exercise apparel and footwear directly to guestrooms for use in-room, in the gym, or to enjoy outdoors.

In addition, guests are provided with pre-loaded mp3 players, offering a wide-range of tracks and genres, to use during their workout.

Afterward, the training gear can simply be returned or purchased through the hotel’s guest services desk. As part of the new bicycle initiative,

Fairmont is offering FPC members priority access when reserving the bikes.

Free to join, Fairmont President’s Club provides guests with special benefits and privileges designed to reflect individual travel preferences and offer an enhanced level of service.

Personalized travel profiles afford members customized stay experiences, while in-hotel benefits include private check-in, complimentary room upgrades, and high-speed and wireless Internet access.

Guests can enroll at time of booking or online at www.fairmont.com/fpc

For more information, call 800-441-1414 or visit www.fairmont.com


Bike Category at Backcountry.com

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