One Dollar Afternoon Tea At The Langham, Hong Kong
July 29, 2011 on 3:14 pm | In Asia, China, Dine Drink | Comments OffAn exclusive chance to enjoy Afternoon Tea for just one Hong Kong dollar at The Langham,Hong Kong, for one very special day.
In celebration of the first-ever serving of Afternoon Tea; which took place at The Langham’s sister property, The Langham, London, on 10 June 1865, The Langham, Hong Kong holds an annual 1865 Tiffin Afternoon Tea event. Each year the event has a different theme and guests can enjoy a day of enchanting entertainment and a sumptuous Afternoon Tea for just one dollar.
Guests can expect to indulge in a luxurious three tiered tea stand with warm scones heaped with clotted cream and jam, delicate sandwiches, freshly made pots of steaming tea and an array of incredible pastries.
This year The Langham, Hong Kong is also asking all guests to wear a touch of pink, the hotel’s signature colour, to the event. Be it a simple accessory, or a top-to-toe pink ensemble of your choice, all guests are asked to join in and bring a little bit of pink to the day. There will also be some surprise entertainment for guests to look forward to.
Bookings for the 10 June 1865 One Dollar TiffinAfternoon Tea, are only available by booking online and places are very limited. For more information visit: http://www.surveymonkey.com/s/Langham_afternoontea_Event
Terms and Conditions apply:
Each afternoon tea set will be subject to 10% service charge
Dress code is elegant, jeans and casual clothing are not permitted and a touch of pink is a must!
Afternoon Tea begins at 3.30pm on 10 June and there will be only one seating
Limited seats are available
You will be asked to leave your credit card to guarantee the booking and any guests who do not show at the event will be charged the full price of a normal afternoon tea, HK$188 per person plus 10% service charge.
Escape to an Urban Oasis at Hotel Fort Canning
July 29, 2011 on 3:13 pm | In Adventure Travel, Asia, Beachbooker, Singapore | Comments OffGirls – enjoy a weekend of shopping, dining and fun
Couples – indulge in a romantic weekend for two
Hotel Fort Canning, Singapore’s heritage boutique hotel is offering two attractive weekend packages from now till the end of December 2011, inviting all to experience an escape to an urban oasis and to discover the hidden sanctuary in the heart of the city.
♦ Girls’ Nite Out – Girls Just Want To Have Fun ♦
Priced at SG$330++ per night, ‘Girls’ Nite Out’ is ideal for ladies looking for a weekend of shopping, dining and fun. The package includes one night accommodation in either the heritage Deluxe Room with a uniquely styled bathroom perfect for those seeking a new experience; or the Deluxe Garden Room with a private garden patio for a nice and cosy alfresco setting with the girls.
Included in the rates is buffet breakfast for two at the hotel’s ‘Modern Asian’ Bistro The Glass House, complimentary wireless internet access, THANN bath amenities and complimentary all-day Nespresso and TWG tea and juice selections at the hotel’s private lounge.
The complimentary evening cocktail hour from 6pm to 8pm is the perfect way to start the evening with canapés, cheeses, wine and champagne. In the room, a ‘Girls’ Nite Out’ fun pack will be provided to help get the evening started!
After exploring the city and shops which are just 10 minutes from the hotel, ladies who choose to dine at The Glass House for dinner will be given a $10 voucher for every $50 spent. Thann Sanctuary located at the hotel also offers a range of massage, facial and body treatments for the ultimate spa indulgence.
The “Girls’ Nite Out” Package is available to 30 December 2011, advance booking is required.
♦ Bubblelicious – The Ultimate Romantic Escapade ♦
Hotel Fort Canning’s ‘Bubblelicious’ Package is a serenade for lovers in the heart of the city, providing the perfect setting for the trinity of good food, fine drinks and the company of each other.
Each couple enjoys a one night stay in one of our heritage rooms with Buffet Breakfast for two persons. With a choice of the Deluxe Room or the Deluxe Garden Room with a private garden patio, couples can unwind over a complimentary bottle of bubbly – sparkling wine before relaxing in the deep-soaking tub filled with flower petals.
The evening starts with the complimentary cocktail hour at the private lobby lounge at the hotel where canapés, cheeses, wine and champagne are served from 6pm to 8pm, whilst back in the room, there is an unlimited selection of Nespresso and TWG beverages, complimentary wireless internet access and THANN bath amenities.
The ‘Bubblelicious’Package is priced at $348++ and will be available from 1 June to 30 December 2011, advance booking is required. An upgrade to the Premium Room category is also available at an additional $30++.
About Hotel Fort Canning
Nestled between Orchard Road, the Clarke Quay entertainment hub and Central Business District, Hotel Fort Canning is a one-of-a-kind urban sanctuary amidst the ‘hustle and bustle’ of the city at Fort Canning Park.
Hotel Fort Canning is just a 7-minute walk from Orchard Road and a 10-minute stroll from Clarke Quay / Boat Quay entertainment hub, as well as the Museums & Civic District, and a 20-minute taxi ride from the airport.
For bookings & enquiries, please call +65 6559 6760
Hotel Fort Canning is located at:
11 Canning Walk Singapore 178881
Tel: +65 6338 1212
Fax: +65 6334 3020
Email: contact@hfcsingapore.com
Website: www.hfcsingapore.com
SANTI Singapore Exclusive Catalan Lunch Menu For Sundays
July 29, 2011 on 3:12 pm | In Asia, Dine Drink, Singapore | Comments OffSundays at SANTI will never be the same again, as the award-winning restaurant has gone back to its roots to unearth authentic traditional Catalan gems for its new lunch menu – believed to be a first in Singapore.
The restaurant will pamper guests with a truly authentic Catalan experience – from traditional home cooked dishes that embodies the strong flavors of the cuisine, right down to the Catalan language on the menu display.
The four-course lunch menu – which is exclusive to Sundays only – is launched as the restaurant crosses its first year of operations in Singapore.
“We thank our loyal diners for their unstinting support shown throughout our first year in Singapore. We will continue the great work started by my father, Santi Santamaria, to spread his love for food. Through the presentation of traditional Catalan cuisine, we not only wish to introduce Catalonia to our guests, we also want to remind ourselves of the cooking philosophy that Chef Santi held very close to his heart. This is where we began from and we are proud to celebrate our roots,” said Regina Santamaria, daughter of the late celebrity chef.
In contrast with its usual dinner menu which is inclined towards Mediterranean-inspired dishes, SANTI’s lunch menu will bring guests on a journey to the region of Catalonia through the taste of classic home-cooked dishes. Traditional Catalan cuisine is marked by its cooking methods of braising, stewing, charcoal grilling and roasting. A hallmark of the Catalan cuisine lies in sauces such as Sofrito sauce, a compote of onion, tomato and garlic; the tangy Romesco sauce, which blends roasted tomato, garlic, nuts with olive oil and the creamy emulsion of Aioli, made from garlic and oil and pairs well with grilled meat and vegetables.
Guests can choose between two to three items for each course on the menu, which changes based on the freshest seasonal produce. Staples include Arrós “Mar I Muntanya”, traditional country rice with organic mushrooms and seafood.
Executive Chef of SANTI, Daniel Chavez, who has been helming the kitchen in Singapore, says, “This menu brings guests back to where Chef Santi started off and gives them an idea of his roots back in Catalonia. Catalan cuisine is not commonly found in Singapore restaurants and we look forward to being one of the few restaurants serving authentic Catalan fare.”
The exclusive lunch menu at SANTI is available every Sunday from 12:00pm – 2:00pm. The four course menu is priced at S$88++ or S$150++ (with wine pairing).
Reservations are recommended and can be made by calling +65 6688 8501 or email santi@marinabaysands.com
Silversea 宣布为旗下豪华探险邮轮重新命名 – 新名称为 Silver Explorer
July 29, 2011 on 3:11 pm | In Asia, China | Comments Off新名称:Silver Explorer
超级豪华邮轮集团Silversea Cruises宣布为旗下探险邮轮Prince Albert II重新命名为Silver Explorer;Silver Explorer早前于塞图巴尔Lisnave船厂的干船坞进行例行维修保养后,随即展开北欧及北极地区的夏季旅程。
Silversea 主席Manfredi Lefebvre表示:「我们将旅程扩展至远征探险的领域发展得相当成功,因此我们必须为增添更多的邮轮而作好准备。为了加强Silversea于远征旅游体验方面的豪华品牌形象,我们决定把旗下第一艘探险邮轮易名为Silver Explorer,并为日后新增的探险邮轮改上同类型名称,令人实时联想起豪华探险之旅。」
Lefebvre 补充:「我们对于过去能以摩纳哥王子阿尔贝二世(Prince Albert II)亲王殿下作为旗下探险邮轮的名称,深表荣幸。我们将透过继续支持Prince Albert II of Monaco Foundation基金会,向殿下的勘探工作和保育环境的遗志致敬,并期待着将来于邮轮上举行筹款活动,以资助基金会的项目。」
Prince Albert II of Monaco Foundation专注保护全球环境,而Silversea便致力提升大众对此基金会的认识。基金会的工作重点乃面对三大挑战:气候变化和发展可再生能源;生物多样性的损失;改善清洁用水的普及情况及防治沙漠化。查询详情,请浏览 www.fpa2.com。
Silver Explorer以超级豪华邮轮的形式提供全方位探索旅程,让宾客体验真正的Silversea格调。其住宿之平均面积乃任何现有探险船之最,宾客不但能尊享宽敞的海景住宿(部分更附设法式私人小露台或大型私人阳台),更可享有管家服务、丰盛美食、殷勤款待及个性化服务(船员及宾客比例近乎一比一),以及Silversea林林总总的全包式船上服务,如邮轮各处均供应免费饮品、瓶装水、葡萄酒及烈酒、24小时客房用餐服务、定时为房内饮品柜作补充及所有小费等等。
Silver Explorer获英国劳氏船级社(Lloyd’s Register)最高冰级标志(1A)评级,具备探索南北两极的能力,同时亦会游历中、南美洲及非洲。
Silversea Cruises简介
Silversea Cruises素来获公认为豪华邮轮界的创新先驱,为宾客呈献大型邮轮度假设施和体验。公司旗下拥有多艘配备全套房的豪华邮轮:Silver Cloud、Silver Wind、Silver Shadow、Silver Whisper以及Silver Spirit,全部均洋溢悠闲欢乐的典雅气氛。随着另一艘豪华探险邮轮Silver Explorer加入,Silversea的行程现已遍及全球七大洲,一系列豪华邮轮旅程游遍世界各地,包括地中海、北欧、亚洲、加勒比海、南极洲及北极圈,旅途上造访超过400个魅力无穷的目的地。
在美国,Silversea分别九度及七度荣获《Condé Nast Traveler》及《Travel + Leisure》读者投选为「世界最佳」;在2008年度的Luxury Brand Status Index (LBSI) 中,高端消费者亦推举Silversea为「世界第一豪华邮轮公司」。而Silversea曾获取之其它国际奖项包括:意大利创新市场推广Oggi大奖颁发之「最具创意产品及服务奖」(2009)、世界旅游大奖颁发之「全球小型邮轮公司先驱奖」(2009)、美国旅游服务科学学院颁发之「五星钻石大奖」(2010)、英国版《Condé Nast Traveller》读者调查选出之「小型航运公司第一位」(2010)、西班牙Cruise News Media集团颁发之「最佳豪华邮轮公司」杰出大奖(2009)、澳洲《Luxury Travel & Style Magazine》选出之「最佳豪华邮轮公司」(2010),以及中国版《旅讯》(Travel Weekly China)选出之「最佳豪华邮轮营运商」(2010)。
可于Twitter、Facebook 及Silversea Blog了解 Silversea 的最新动向。
South Korea’s renowned ‘Honeymoon Island’
July 29, 2011 on 3:10 pm | In Asia, Beachbooker, Korea, Weddings Honeymoons | Comments OffHoneymoons have long been a specialty ofSouth Korea’s ruggedly picturesque JejuIsland, off the south coast, and its leading five-star resort, The Shilla Jeju, is a favourite destination for newlyweds looking for luxury and glamour against a backdrop of breathtaking natural beauty.
The paradise island which is often compared with Hawaii, is renowned as South Korea’s most romantic destination for young couples wanting to seal their marriage vows with auspicious good fortune from giant, ancient ‘Grandfather Stones’ carved from volcanic lava and found all over the island.
The Shilla Jeju is the most exclusive and luxurious resort on the sub-tropical volcanic island – blessed with a spectacular location overlooking the Pacific Ocean with its own private beach amid an expansive estate of private cliff-top gardens.
The Mediterranean-styled Shilla Jeju is now attracting overseas honeymooners, with a ‘Honeymoon Package’ including romantic private dinner, private yacht tour with complimentary wine, welcome flowers, fruit and chocolates, moonlight swimming and spa for couples staying at least three nights.
Use of the country’s most exclusive private beach hideaway is also included; complete with hammocks, tanning sun beds, oversized cushions and swing chairs. The ‘Private Beach House’ features a signature ‘island whirlpool’ spa with unique spiral water jets and multi-coloured LED lighting.
Private butlers serve fruit punch during the day and a portable fireplace creates a cosy atmosphere in the evening.
The Shilla Jeju also features the ultimate spa experience in a 7,000-plus square foot sanctuary of sophisticated pampering and well being, providing private rooms for couples.
The Shilla Jeju is continuously recognized for its outstanding location and world-class facilities. Fortune voted itSouth Korea’s top leisure weekend resort.
The resort is a 50-minute drive fromJejuInternationalAirport, close to the International Cheju Convention (ICC) centre and 20 minutes from nearbySeogwipoCity.
For more information: www.shilla.net/jeju.
The Shilla Honeymoon Package
Stays of 3 nights or more include various suite and dining options with prices beginning at KRW 1,240,000 per night.
A private yacht tour is also included for packages of 3 nights, excluding tax.
About Shilla Hotels & Resorts
The Shilla is celebrating its 32nd anniversary in 2011 as one ofAsia’s most admired hotel groups.
The affiliate of Korean electronics giant Samsung Group, Shilla owns two deluxe properties, The Shilla Seoul and The Shilla Jeju, on the resortislandofJeju.
The Shilla Seoul is a member of The Leading Hotels of the World.
The Shilla brand has extended beyond South Koreawith the management of Jinji Lake Shilla Hotel in Suzhou, China, opened in 2006. For more information visit, www.suzhoushilla.com.
For more information on The Shilla hotels, visit www.shilla.net
于水疗度假天堂Eskaya Beach 体验菲律宾保和海域的非凡潜水活动
July 29, 2011 on 3:09 pm | In Asia, Beachbooker, China | Comments Off恬静怡人的豪华水疗度假村Eskaya Beach Resort & Spa位于纯朴自然的菲律宾彭劳岛(Panglao Island),开业后旋即成为全新热门潜水胜地,适合初学人士以至具有经验的潜水爱好者。
此世外桃源般的热带绿洲仅设15间私人别墅及一所豪华水疗中心,乃通往菲律宾多个最精采潜水热点的门户。
其全新潜水中心Sunrise Reef Divers @ Eskaya Beach Resort & Spa提供三小时的「PADI体验水肺潜水」课程,带领初学者接触多姿多采的水底世界。
此外,潜水中心更提供15项PADI专业潜水课程,包括开放水域初级潜水员以至潜水长程度证书,各适其适,让学员获得全面认可。
去年共有150多名初学者初尝水肺潜水滋味,当中最年长的学员年龄为63岁,参加了整项为期四天的PADI开放水域初级潜水员证书课程。
入住Eskaya四天或以上的宾客,亦可于度假村的泳池免费尝试水肺潜水体验。
豪华度假村Eskaya Beach为Small Luxury Hotels of the World的尊贵成员,湛蓝碧水环伺,附近拥有超过15个世界级潜水热点,几乎全年均可进行非凡出众的潜水活动。
保和一带的潜水地点跻身全球最佳之列,当中包括著名的巴利卡萨岛(Balicasag)和帕米拉肯岛(Pamilacan)。
宾客登上当地的帆船出海,偶尔可遇上于度假村外海域畅泳的海豚,而附近的珊瑚礁则以令人啧啧称奇的海洋生物多样性而闻名;海龟、热带鱼和梭鱼群出没于珊瑚仙境之间。
参与黄昏潜水的旅客,有机会遇见海底明星「麒麟鱼」。而巴利卡萨岛著名潜水地点「Cathedral」因奇特地势而形成圣光般的景色,吸引不少富经验的潜水人士前临欣赏。
Eskaya置身热带园林之中,环抱着保和海,就近岛上的塔比拉兰(Tagbilaran)机场,亦可乘坐直升机快捷前往宿雾。
宾客可透过环岛游及潜水深入探索保和岛,而海豚和鲸鱼观赏活动亦可于宾客抵埗后度身安排。其它精采休闲活动包括水上电单车、独木舟和浮潜。
Eskaya Beach Resort & Spa 为亚洲其中一处最旖旎纯朴的度假胜地,坐拥天堂美景,让旅客发掘写意陶醉的度假真谛。
住宿计划详情可浏览www.eskayabeach.com
IHG Takes a New Look at Priority Club® Rewards
July 29, 2011 on 3:07 pm | In Asia, China | Comments OffNew Research from Hotel Industry’s First Loyalty Program Tracks
Global Travel Loyalty Marketplace; Identifies Top Trends, Launches New Look
Priority Club® Rewards, the world’s largest and fastest-growing hotel loyalty program from IHG (InterContinental Hotels Group) announces its new positioning and refreshed look as a result of findings from its global travel loyalty industry study. Twenty-eight years after breaking ground as the hotel industry’s first loyalty club, Priority Club Rewards undertook extensive global research to better understand the attitudes and habits of hotel guests. The program preferred by most guests today reveals key trends among frequent travelers from around the world.
Priority Club Rewards conducted a three-year journey of quantitative and qualitative research of more than 10,000 frequent travelers, who were enrolled in loyalty programs from IHG and other leading hotel companies in North America, Europe, Asia and the Middle East. The findings provided an inside look at the global travel loyalty marketplace and were used to develop the new look and positioning for Priority Club Rewards.
“In 2010, we enrolled on average 600,000 guests per month in Priority Club Rewards; we now have more than 56 million members which is almost equivalent to the population of theU.K.The re-launch of Priority Club Rewards is a significant investment by IHG to strengthen our global competitiveness in the industry and among savvy frequent travelers with numerous choices of where to stay,” said Don Berg, vice president, Loyalty Programs and Partnerships, IHG. “This guest-driven re-launch is proof that successful brand innovation requires more than a facelift, but also an investment in research and development to deliver a relevant product that will attract and retain loyal customers.”
While Priority Club Rewards features notable programs such as: No Point Expiration, No Blackout Dates, the Points & Cash system and access to airline ticket inventory and non-IHG hotel rooms, respectively, through Flights Anywhere™ and Hotels Anywhere™ redemption options, IHG will also add several new Priority Club Rewards redemption offerings in 2011.
“The research clearly confirmed that hotel loyalty program members in every region of the world not only want to earn currency that is valuable and flexible, they also want to maintain absolute control in how they use it,” adds Berg. “And, with so many new choices to redeem Priority Club® points, there’s never been a better time to book directly on IHG’s website, where members can earn Priority Club points with every stay.”
Among the top trends identified by Priority Club Rewards:
Hotel loyalty program points displace airline frequent flyer miles as preferred currency: Frequent travelers place a higher perceived value on hotel loyalty program currency over frequent flier miles, as airlines’ imposition of fees, decreased reward seat inventory and greater restrictions have weakened consumer trust, and as hotel programs add additional redemption options, including access to airline inventory.
Business travelers value loyalty more than price: Loyalty program membership is a stronger predictor of hotel selection than price or location – for frequent guests who stay a minimum of 20 nights per year – regardless of preference for midscale or upscale brands.
Travelers across North America, Asia Pacific and Europe are equally point currency conscious: The value loyalty points hold as currency – for earning and redeeming – ranked as the highest priority for hotel selection by frequent travelers globally, higher than special perks, privileges or benefits in the hotel.
Global economy a solid indicator of consumer activity in loyalty programs: Health of the global economy has an inverse correlation with driving hotel loyalty members to use point redemption options versus stockpiling, given points’ perceived utility as cash. For example, during a single month in 2008, Priority Club® members redeemed points for US$1 million in gasoline card vouchers as rising oil prices inflated gas prices.
Leading with this valuable consumer insight, the re-launched Priority Club Rewards loyalty program is now better equipped to meet the needs of the changing frequent traveler and continues to be a key business driver for IHG. Priority Club Rewards will further empower frequent guests through an easy and efficient point-focused program that provides access to non-hotel travel related services, discount and high-end retail merchandise and gift vouchers, exclusive life experiences, and of course IHG’s more than 4,400 hotels worldwide.
New features launched by Priority Club Rewards are listed below:
Last Minute Reward Nights: A hotel industry first, “Last Minute Reward Nights” will allow Priority Club members globally to redeem Reward Nights at a 50% discount off the regular point price, for selected properties. Members will receive an e-mail on Monday providing a list of hotels where this offer will be available the following weekend, Friday, Saturday and Sunday nights. Initially, this program will be offered on the first full weekend of every month, starting with May 6, 7 and 8, 2011.
Points & Cash for Merchandise Rewards: Also a hotel industry first, Priority Club members in the U.S. will be able to redeem a combination of Priority Club points and cash for brand name retail merchandise rewards. Priority Club Rewards currently offers points and cash capability on Reward Nights, but this will expand that functionality to merchandise rewards, a feature not offered anywhere in the industry. The program will roll out globally beginning late 2011.
“Lucky Points” Sweepstakes: This feature will give members based in theUS,Canada, andUK the chance to turn their extra points into great rewards. Members will be able to redeem a very small quantity of Priority Club points (e.g., 100 or 200 points per entry) in exchange for a chance to win the prize or prizes that are most appealing to them. Typically, members will have 6-8 different prize draws to select from, ranging from terrific hotel packages (e.g. 4 nights at the InterContinental Times Square- New York) to popular merchandise (e.g., iPads), and even 1 million Priority Club points! Priority Club Rewards will be the only travel loyalty program to offer members this chance to turn a single stay into a huge prize! The program will roll out inChina andJapan beginning fall 2011.
Double Points, Double Miles All Summer Long: No matter where the stay, anywhere in the world, IHG will award its Priority Club® members with
double Priority Club® points or double air miles at any InterContinental® Hotels & Resorts, Crowne Plaza® Hotels & Resorts, Hotel Indigo®, Holiday Inn®, Holiday Inn® Club Vacations, Holiday Inn® Express, Staybridge Suites® and Candlewood Suites® for stays May 16 – Aug. 15, 2011. To participate in the promotion, Priority Club members can register online beginning today and earn double beginning with the second stay*. Priority Club Rewards features notable redemption programs such as Points & Cash and access to airline ticket inventory and non-IHG hotel rooms, respectively, through Flights Anywhere™ and Hotels Anywhere™. Priority Club points never expire and there are no blackout dates. For full terms and conditions visit www.priorityclub.com/earndouble
* Double points begin with the first stay at Staybridge Suites and Candlewood Suites
As part of the new Priority Club Rewards look and feel, introduced are:
Redesigned Priority Club® Rewards membership cards: A refreshed blue color palette with inspirational imagery from destinations around the world
Sleek, easy-to-use new website rolling out globally by late April; the only online booking site where members get rewarded with Priority Club points for their hotel stays: www.priorityclub.com
Custom photography included in member communications, advertising and marketing materials that will transport guests to some of the most beautiful destinations in the world
An informative, newly designed member e-statement
A new Priority Club Rewards logo
洲际酒店集团忠诚客户奖励计划「优悦会」全面升级
July 29, 2011 on 3:06 pm | In Asia, China | Comments Off世界首个酒店忠诚计划「优悦会」开展全球旅行市场忠诚度调查,发布行业趋势并启用全新标识
英国洲际酒店集团(IHG)宣布其忠诚客户奖励计划 --「优悦会」(Priority Club® Rewards)在全球启用最新形象标识。在洲际酒店集团率行业之先推出「优悦会」的28年后,这个目前规模最大、发展最快的酒店业忠诚客户奖励计划在全球范围开展了一项针对旅游行业的忠诚度调查,希望从中更好地了解酒店客人的消费态度及习惯。此次「优悦会」的全面升级正是基于洲际酒店集团对于调查结果的深度分析与综合评估,这个深受会员青睐的酒店忠诚计划在全新登场后将能更好地反映世界各地旅行常客的主要旅行趋势。
「优悦会」历时三年对逾万名旅行常客进行了定量和定性的市场调查研究,受访对象为洲际酒店集团及其他主要酒店集团在北美、欧洲、亚洲和中东等地区的忠诚客户奖励计划会员。洲际酒店集团对全球旅行市场进行了深入的解读,并由此制定了「优悦会」的全新定位与形象标识。
洲际酒店集团忠诚计划及客户关系副总裁Don Berg表示:“2010年全球平均每个月有60万名新会员加入「优悦会」,现在我们全球的会员人数已经达到5600万,几乎相当于整个英国的人口总数。「优悦会」形象标识的全新定位是洲际酒店集团的一项重大投资,旨在提高我们在全球的竞争力,为明智的旅行常客提供更多的入住选择。这一重视客人体验的「优悦会」全新计划也证明成功的品牌创新需要涉及产品的各个层面,通过大量的研究来开发出创新的产品,从而吸引并留住忠诚的客人。”
「优悦会」曾推出多项广受市场关注的优惠推广活动,如积分永不过期、积分加现金兑换、积分兑换航空里程以及积分兑换其他集团酒店住宿等。2011年,洲际酒店集团将为「优悦会」会员提供更多便捷、优惠的积分兑换方式。
Berg进一步说道:“研究结果表明,全球各地的会员都希望积分兑换方式更加灵活,赚取的积分更有价值,而且还希望能够自如掌控积分的使用。 因此,「优悦会」提供的多种兑换途径非常具有吸引力,在目前所有的网站订房渠道中,只有直接通过洲际酒店集团网站预订的房间可以保证每次入住的有效积分累积。”
「优悦会」公布的行业最新趋势有:
酒店入住积分比飞行里程更受欢迎:相较于飞行里程,常旅客更倾向于酒店积分。因为航空公司往往会收取额外费用、限制可兑换的座位并设置更多的限制条件,这些做法一定程度降低了旅客的信任度。而酒店忠诚客人奖励计划则推出了更多的兑换途径,其中也包括了兑换航空座位。
商务旅客更看重酒店的忠诚度而非客房价格:对于每年至少有20晚入住酒店的旅行常客来说,无论选择中档还是高档酒店,他们往往都会选择其拥有会员资格的酒店而并非将价格及地点放在考虑选择酒店的首要因素。
北美、亚太和欧洲的旅客都同样重视会员积分:会员积分等同于现金的价值能力--不论是获取积分还是在兑换积分的环节-- 都是常旅客在选择酒店时最看重的因素,这甚至超过了他们对酒店特别优惠推广活动的关注。
全球经济状况可以作为预测会员消费行为的一个可靠指标:由于积分可作为现金抵用,因此在全球经济稳健时,会员倾向于累积积分,而当经济不好时,往往会刺激酒店会员使用积分兑换功能。比如在2008年某月,由于原油价格上涨引发了汽油价格上涨,「优悦会」会员在该月用积分兑换加油券的价值就高达一百万美元。
全新的「优悦会」计划来自洲际酒店集团对于消费者的深入洞悉,自然能够更好地满足常旅客的需求,并成为集团业务增长的关键动力。为了更大程度上地奖励常旅客,「优悦会」将专注于打造便捷、高效的积分奖励计划,开发更多可用积分兑换的优惠,包括非酒店旅行服务、折扣、高端零售商品、礼品券、最独特的旅行体验、当然还有洲际酒店集团全球4400余家酒店的免费客房入住。
「优悦会」推出的全新会员礼遇有:
最后一刻入住奖励(Last Minute Reward Nights):创酒店行业之先的“最后一刻入住奖励”(Last Minute Reward Nights)计划将赋予优悦会会员以半价优惠的积分兑换指定酒店客房的权利。会员将在每周一收到周末(周五、周六、周日)可用半价积分兑换入住的酒店清单。初始阶段这一计划将在每个月的第一个周末推出。第一期入住日期为2011年5月6至8日。
积分加现金兑换商品(Points & Cash for Merchandise Rewards):积分加现金兑换商品(Points & Cash for Merchandise Rewards)计划也将成为一项行业创举。在美国的优悦会会员将可以使用积分加现金兑换品牌零售商品。目前优悦会成员仅可在兑换客房时使用积分加现金的方式,而这一方式将马上应用到商品兑换中,这在整个酒店行业中绝无仅有。这一计划将于2011年下半年在全球推广。
“幸运积分”抽奖(“Lucky Points” Sweepstakes):这一举措将给在美国、加拿大和英国的会员提供一个以积分赢取大奖的机会。会员只需使用少量的积分(比如100或200分)就有机会获得他们心仪的奖品。会员需先从6到8种奖品中选取一个目标,奖品包括极具诱惑力的入住奖励(如纽约时代广场洲际酒店四晚住宿),潮流的商品(如iPad等),甚至还有到高达一百万分的优悦会积分。优悦会将成为首个入住即有机会赢得惊喜大奖的酒店忠诚客户奖励计划。这一计划将于2011年秋季在中国和日本推出。
今夏火热推出双倍会员积分、双倍飞行里程积分: 2011年5月16日至8月15日期间,优悦会会员入住全球任何一家洲际酒店集团旗下酒店,将获得双倍会员积分或双倍飞行里程积分。优悦会会员可以登陆网站注册参与优惠推广活动,并在第二晚入住时享受双倍积分*。优悦会的优惠活动包括积分加现金兑换商品、使用Flights Anywhere™兑换机票以及使用Hotels Anywhere™兑换其他集团酒店住宿等。优悦会积分永不过期以及奖励的住宿无截止日期。完整条款及细则请查看www.priorityclub.com/earndouble
* 第一晚入住Staybridge Suites和Candlewood Suites即可获取双倍积分。
「优悦会」全力打造全新品牌形象的举措有:
重新设计「优悦会」会员卡:采用清新的蓝色底色、配以优美的世界各地景观图片
设计简洁方便易用的全新「优悦会」网站于四月底推出-这是除了洲际酒店网站之外唯一可以获取「优悦会」积分的酒店预定网站:www.priorityclub.com
在「优悦会」会员通讯、广告和宣传资料中增加全球各地风俗摄影图片,方便会员了解世界各地最具风情的旅行圣地
发送全新设计、信息丰富的「优悦会」会员电子通讯
启用全新的「优悦会」品牌标识
编者按:
关于优悦会
洲际酒店集团优悦会项目在全球范围内拥有5,600万会员,是酒店行业第一个、也是规模最大、发展速度最快的酒店忠诚客户项目。优悦会连续第四年获得《商务旅行》最佳酒店忠诚客户奖,同时还连续六年被《全球旅行者》杂志评选为最佳酒店回馈项目。相比其他任何酒店忠诚客户项目,优悦会提供更受欢迎的回馈优惠服务且更加方便易用。优悦会可免费加入。住客可通过登录优悦会网站(www.priorityclub.com),拨打电话1-888-211-9874,或通过与洲际酒店集团位于世界各地的4,400多家酒店的前台服务人员咨询成为会员。
关于洲际酒店集团
英国洲际酒店集团PLC [伦敦股票交易所:IHG,纽约股票交易所:IHG(ADRs)]是世界上最具全球化并拥有客房数最多的酒店集团。洲际酒店集团旗下拥有、管理、出租或托管的酒店多达4,400多家,共有客房64万多间,遍布全球将近100多个国家和地区。该集团拥有多个闻名遐迩的酒店品牌,其中包括洲际酒店及度假村、Hotel Indigo、皇冠假日酒店及度假村、假日酒店及度假村、智选假日酒店、Staybridge Suites和Candlewood Suites,并且拥有世界最大的酒店忠诚客户计划 - 优悦会,目前,优悦会在全球拥有超过5,600万会员。
拥有将近1,300家在建酒店的洲际酒店集团,在未来几年中需要在全球范围内招聘大约16万名新员工。
洲际酒店集团有限公司是集团的控股公司,该公司成立于英国,分别在英格兰及威尔士注册。
如需了解洲际酒店集团旗下所有酒店品牌的信息或进行网上预订,请访问www.ihg.com。如需优悦会的信息请访问 www.priorityclub.com。如需洲际酒店集团的最新消息,请访问www.ihg.com/media的网上新闻中心。
香港洲际酒店与Champagne Houses of Salon及Delamotte合作呈现Champagne Salon 1999香港独家晚宴
July 29, 2011 on 3:06 pm | In Asia, China, Dine Drink | Comments OffSPOON by Alain Ducasse 将于5月4日(周三)与Champagne Houses of Salon及Delamotte 合作呈现Champagne Salon 1999的香港首发,届时将举办独家晚宴。
Champagne Salon and Champagne Delamotte 总裁Didier Depond 先生将专程飞赴香港主持这一盛会, SPOON的主厨 Philippe Duc 为晚宴特别设计7道菜式,并搭配七款特别的Salon and Delmotte Champagnes美酒 ( HK$2,988 + 10%服务费 )。
晚宴将展示Champagne Salon and Champagne Delamotte 收藏的多款精选美酒, 主角Champagne “S” de Salon 1999 将在5月4日的晚宴上重磅亮相,这一新品将搭配SPOON 主厨Philippe Duc精心准备的海鲈鱼伴芦笋尖配淡水小龙虾。
Champagne “S” de Salon 1999 是20世纪第三十七款也是最后一款佳酿。Salon评论它为“野性十足、层次丰富、能量十足、余味无穷、前程似锦、不容错过”。它蕴含青春独有的热烈魅力,它带着邪气的美丽无可匹敌。Champagne Salon 1999 是一种撩人的完美,如拥有着无限未来的年少。
追求完美的Champagne Salon 在上一个世纪仅推出过 37 款佳酿,款款风情、款款至尊、款款独一无二, Champagne Salon赋予“唯一”至高无上的地位:它曾属于“唯一”的主人- Aimé Salon, 它拥有“唯一”的栽培地 – the Côte des Blancs,它出自“唯一”的Cru – Le Mesnil-sur-Oger,它使用“唯一的”葡萄品种 – Chardonnay ,甚至它永远属于那“唯一”的年份。
点击 这里 了解:
• 5月4日SPOON 香槟晚宴菜单
• Champagne Salon 1999 的更多信息
• Champagne Salon and Delamotte 各款佳酿的赏鉴评语
• Didier Depond、President of Champagne Salon 和 Champagne Delamotte
简介
欲了解更多详情,敬请联系 SPOON by Alain Ducasse
电话: 2313-2256 / 邮箱: spoonbyalainducasse.hk@interconti.com
Champagne Salon简介
Champagne Salon 由香槟赏鉴行家 Eugéne-Aimé Salon创于1911年,当年他来到Le Mesnil,对这里的土壤着了迷并最终留下。Eugéne-Aimé Salon 是一名喜好幽居的美食家,他孜孜不倦地酿造心意中完美的香槟,并最终成功酿制出一款前所未有的Blanc de Blancs。
Champagne Salon 有诸多独特之外,然而最能体现其无上品质的却是它独一无二的 cru Salon。
在Côte des Blancs的香槟产区顶级酒庄Le Mesnil-sur-Oger,Champagne Salon只生产一种顶级的香槟,那就是the cuvée S。这款香槟产于Salon拥有的一个名为“Le Jardin de Salon”, 或称 “Salon’s Garden”的2.5英亩的葡萄园,以及来自在Le Mesnil-sur-Oger的19个较小的葡萄园区(总面积22.5英亩),全部由创始人Eugène-Aimé Salon在20世纪初亲自挑选。
酿造Delamotte
使用现代酿酒技术结合传统香槟酿酒工艺,Champagne Delamotte的技术完美地结合了高品质的果香和历史悠久的葡萄酒。Delamotte的葡萄完全采用人工采摘及人工分类,这些葡萄工人已经为这个公司工作了很多年。为了生产出高品质的酒,Delamotte使用Wilmes压缩空气系统挤压葡萄。区别于Salon,苹果乳酸发酵完美地融入到Delamotte葡萄酒的制造中。
www.salondelamotte.com
7, rue de la Brèche d’Oger – 51190 Le Mesnil-sur-Oger, 法国
电话: +33 3 26 57 51 65 – 传真: +33 3 26 57 79 29
SPOON by Alain Ducasse, 香港洲际酒店
九龙梳士巴利道18号
SPOON by Alain Ducasse每日推出晚餐,并在星期天推出午餐。
请点击 这里下载图片。
酒店图片请浏览: www.flickr.com/photos/InterContinentalHongKong
编者按:
关于香港洲际酒店
香港洲际酒店是世界级的商务及休闲酒店,其壮观的海景及奢华设施屡获殊荣,其中包括2009 年度“金枕头”奖之“中国十大最受欢迎商务酒店”及于2011年婵联美国《康德纳特斯旅行家》杂志“金名单”世界最佳酒店之一。
香港洲际酒店共有495间客房,其中92间是海景套房,包括全亚洲最豪华的总统套间,及奢华的“花园套间”和“CEO花园套间”。香港洲际酒店凭着高端餐饮管理经验,被名厨视为最佳合作伙伴。两家国际知名食府SPOON by Alain Ducasse和中餐厅欣图轩双双荣获《2011年米其林指南(香港及澳门)》一星评级。
香港洲际酒店由全球分布最广且客房数最多的洲际酒店集团拥有并管理。洲际酒店集团通过其下属机构在全世界约100个国家和地区拥有、管理、租赁或特许经营超过4,500家酒店和65万间客房。
关于洲际酒店及度假村
洲际酒店及度假村是集优雅与品位为一体的豪华酒店品牌,从细微之处满足挑剔旅客对酒店的需求。酒店员工为客人提供24小时的贴身服务。包括“店内礼宾服务”在内的细致周密的服务内容使得洲际品牌屡获殊荣,其中包括在商务旅行杂志在欧洲评选的“最佳连锁酒店”。
洲际酒店及度假村拥有170家下属酒店,分布在全球60余个国家,它们在当地有60余年的经营历史。洲际酒店集团秉乘卓越务实的服务理念,认为先进的设施必不可少,但令我们脱颖而出的还是酒店对顾客的诚挚关怀。洲际酒店及度假村的宗旨是让顾客尽情享受每分每秒。我们向喜爱旅行的顾客介绍所在城市的独特之处,借助我们对当地的了解使得他们享受纯正的风情、丰富他们的人生、开拓他们的眼界。
媒体联系人
傅嘉恩 (Sharon Foo)
香港洲际酒店公共关系总监
香港九龙尖沙咀梳士巴利道18号
电话:+852 2313 2337 / 9166 5225
传真: +852 21 2721 5964
sharon_foo@interconti.com
Romantic Healing Package – Hansar Samui’s LUXSA Spa
July 29, 2011 on 3:04 pm | In Asia, Spa Resorts, Thailand | Comments Off“LUXSA” comes from the Sanskrit language and translates as “Healing – health through water”. This philosophy together with the ancient Thai healing methods based on the four body elements of earth, water, air and fire, forms the basis of the concept at LUXSA Spa. LUXSA Spa offers a sanctuary for the senses, as well as a memorable and enjoyable experience.
The new Romantic Healing Package immerses guests in a sense of tranquility for two and a half blissful hours as they enjoy the following:
A healing Reiki session accompanied by the soothing mystical sounds of Tibetan Bowls
A floral foot bath
The LUXSA Signature Massage
A herbal steam
A relaxing, romantic floral milky bath
Blended herbal tea
The spa package is priced at Baht 3,500 (USD120) plus 10% service charge and applicable Government taxes; and is valid to 19 December, 2011
Reservations can be made through the resort’s reservations office direct on:
Telephone: +66 77 245511 Fax: +66 77 245 995
Email: luxsaspa@hansarsamui.com Website: www.hansarsamui.com
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