London & Partners “Limited Edition London” Events

September 28, 2011 on 3:40 pm | In London, United Kingdom | Comments Off

London & Partners, the city’s promotional agency, unveiled a calendar of “Limited Edition London” events and experiences. The calendar was launched as part of the Limited Edition London campaign, the first international marketing campaign to be launched by London & Partners since its launch in April. The aim of the campaign is to encourage visitors to London to enjoy unique and one-off events that will be happening around the city from now until the start of the 2012 Olympic and Paralympic Games.

The campaign was brought to life by London’s most famous diarist Samuel Pepys, who kept a diary of his life through the 1660s. For one day only, the Pepys Show installation will be on located in Trafalgar Square to give visitors to the capital a sneak peek into some of the incredible coming up in the London diary. Through the “pepys” – or holes — on the installation, visitors can see each event brought to life with a bespoke scene and get a taste for what’s to come.

The events include an exclusive Leonardo da Vinci exhibition at the National Gallery, sleeping under the stars at ZSL London Zoo, celebrating the Queen’s Diamond Jubilee at a sparkling exhibition at Buckingham Palace, a jewel-inspired afternoon tea, an evening of 1940s glamour and champagne at the Churchill War Rooms and welcoming the Year of the Dragon in China Town.

Last year, London welcomed 26.2 million domestic and international visitors who contributed over £11 billion ($17 billion) to the London economy. In 2010, London welcomed 14.6 million international and 11.6 million domestic visitors. As the capital approaches the 2012 Olympic and Paralympic Games, the Limited Edition London campaign will harness the opportunity to showcase everything the capital has to offer from theatre and retail to attractions and events from now until the start of the Games. For more information, visit www.visitlondon.com  or www.londonandpartners.com

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