Bud Light to Rebrand Indianapolis Hotel for Super Bowl

December 28, 2011 on 6:52 pm | In Dine Drink, Sports Travel | Comments Off


Football America - Football Gear & EquipmentBud Light is returning to the Super Bowl in February for the third annual Bud Light Hotel, a complete rebranding of a downtown Indianapolis hotel that will host parties, concerts and events leading up to Super Bowl XLVI.

The 180-room Bud Light Hotel will officially open its doors on Feb. 2, 2012, at 105 S. Meridian St., in downtown Indianapolis. The property will play host to a lineup of concerts and exclusive events.

In addition, the brand is launching an exclusive job offer among Bud Light Facebook fans. Bud Light is seeking applicants through an open video casting call on its Facebook page to find the official Bud Light Hotel correspondent.

The successful candidate will receive a salary from Bud Light to star in a series of exclusive videos for the brand’s Facebook and YouTube pages throughout the week, ranging from unique Super Bowl week experiences, to red carpet interviews and behind-the-scenes looks at the EA Sports and Playboy parties at the Bud Light Hotel.

Correspondent videos can be uploaded on the Bud Light Facebook page through Jan. 20, 2012, and fans will be able to “like” their favorite videos through a special tab. Candidates will be evaluated on both the overall quality of their submission, on-screen presence and how the Bud Light Facebook community responds to them.


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