Radisson Edwardian Blu Mercer Street Hotel has teamed up with British brand Keep Calm and Carry On Ltd to offer guests a British package. The British campaign will officially launch with the introduction of the “Patriotic Package” and will be followed by a series of offerings to be announced throughout 2012.
Keep Calm and Carry On will produce 350 exclusively designed mugs created specifically for the campaign. The mugs will carry the slogan “Keep Calm at Mercer Street” alongside the traditional British design that Keep Calm and Carry On are known for, providing a special souvenir for guests to take home following a trip to the capital. Originating from the posters of World War II, Keep Calm and Carry On has catapulted itself to recent success to become one of the most iconic British brands. Guests will also be given a caddy of English Breakfast Tea produced by Newby of London.
The newly refurbished Mercer Street Hotel is located at Dials Village, just seconds away from some of London’s most elite dining, shopping and nightlife venues. The hotel features 137 new bedrooms, eight suites with dressing rooms and Union-Jack design SMEG fridges, the most-up-to-date Apple TVtechnology in every room and free Wi-Fi throughout. The Patriotic Package will start at $315 and will be available until the end of 2012. It includes one night’s accommodation on a bed and breakfast basis, two Keep Calm and Carry On mugs and a caddy of Newby English Breakfast Tea
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