Romantic rainforest walks, photography and nature hotspots, thrilling rides and school holiday exploration are among the themed itineraries developed for Scenic World’s new website.
Australia’s most visited private tourist attraction in the Blue Mountains has overhauled both its website and smartphone app, engaging boutique local digital agency, The Nest, to re-architect and re-design their entire digital presence.
The new website, mobile site and smartphone apps focus on delivering the best visitor experience through great design, easy navigation, considered content and engaging multimedia.
Head of Marketing & Events, Amanda Byrne, said Scenic World has evolved in exciting ways and this technology allows our brand to be responsive and consistent across all devices, no matter how the customer chooses to interact with the attraction.
“Our digital presence now reflects the customer experience when they arrive at Scenic World,” she said.
As part of Scenic World’s consumer engagement through digital mediums, the attraction has developed a highly popular itinerary collection which ranges from easy stroll along the boarded Scenic Walkway – the longest in Southern Hemisphere at 2.4km – to great walks beyond the trail, reaching the Three Sisters and Mount Solitary.
There is also a greater level of integration with social media platforms such as Facebook, Twitter, and Weibo (a Chinese micro-blogging website) allows Scenic World visitors to share their memories and pre-plan their visit.
Ms Byrne said Scenic World had a highly engaged community on its Facebook page and on Weibo, with loyal fans who help promote the Katoomba-based attraction through their visitor recommendations.
Ms Byrne said the new content-rich website offers a multimedia experience allowing visitors from anywhere in the world to explore the breathtaking World Heritage-listed environment through interactive videos, photo galleries, virtual tours and the opportunity to control live web cams.
“Words don’t quite convey the beauty of the rainforest, or the thrill of the skyway. Our stunning video production is now featured across the site, allowing users from anywhere to better understand and enjoy what Scenic World offers,” said Ms Byrne.
Other features include a blog with Scenic World staff sharing their ‘insider tips’ on what to do in the Blue Mountains; themed itineraries showcasing the breadth of experience at Scenic World; e-news, extended Sculpture at Scenic World and Education information; up to date local weather; and plenty of regional insights. Online ticketing is also planned for a second stage release.
The new smartphone app, available for both iPhone and Android, leads with the same user-friendly design and functionality, delivering a destination planning tool to rival anything available in the current tourism
New features and functionality include:
Rewards – discounts and incentives from leading Blue Mountains attractions which reward visitors for repeat visitation.
My Trip – planning, customisation and sharing of your personal Blue Mountains itinerary.
Near Me – exploration of an interactive map displaying places of interest in your immediate vicinity. Filter and refine choices to discover new villages, cafes, boutiques, galleries and more.
Share – your experience with family and friends through Facebook and Twitter.
Events – a diverse calendar of local events, exhibitions, festivals and happenings for itinerary planning.
The Blue Mountains Australia smart phone apps are now available for download at www.scenicworld.com.au/plan-your-visit/download-our-app/