Australian travellers have crowned Ibis the Best Affordable Hotel Brand, announced at the 2012 Australian Traveller Magazine Readers’ Choice Awards last night, Tuesday 4th December.
In the only consumer nominated awards for tourism in Australia, Australian Traveller readers voted for their all time favourite travel destinations, experiences and accommodation. Ibis was the clear winner ahead of runners up including Best Western, Mantra and Travelodge.
The overall consensus from Australian Traveller readers is that Ibis offers great value accommodation, combining cleanliness, comfort, contemporary decor and friendly service.
The win for Ibis, Accor’s pioneering economy hotel brand, has come during the same year of exciting evolution for the brand. Ibis has now become a triple-tier brand with the addition of Ibis Styles (formerly All Seasons) and Ibis Budget (formerly Formule 1).
The new era for Ibis also comes on the 20th anniversary in Australia with Ibis Melbourne, and moving forward all existing and new hotels will introduce ‘Sweet Bed by Ibis’, designer uniforms, new signage and interior designs.
Sweet Bed by Ibis features a plush 7cm topper – which in the past would normally be associated with a luxury hotel brand – to provide budget-conscious travellers with a 5-star sleep experience at a 3-star price tag. Ibis Brisbane and Ibis Sydney Darling Harbour are already trialing the tailor-made Sweet Bed with outstanding guest reaction.
Adding to makeover of the Ibis brand in Australia, a new range of designer uniforms will be unveiled in the hotels early next year. In an industry first, Ibis worked with renowned fashion designer Charlie Brown and students from the Whitehouse Institute of Design to create new staff uniforms for each of the Ibis brands.
In early 2014, South Australia will welcome Australia’s largest new-build Ibis hotel with the opening of Ibis Adelaide on Grenfell Street. The hotel will be the first Ibis in Australia to showcase the new global interior design which has been set out for all new Ibis hotels.
To cap off the major brand overhaul, Ibis has launched a new-look website www.ibis.com where guests can book accommodation at all Ibis, Ibis Styles and Ibis Budget hotels worldwide.
Accor’s three revolutionized economy brands, Ibis, Ibis Styles and Ibis Budget are set to increase the strength of Ibis in Australia which will now grow to over 70 hotels and 1600 worldwide, making it the largest global economy hotel brand.
Photo caption: Accor General Manager Communications, Peter Hook accepts the award for ‘Best Affordable Hotel Group in Australia’ for Ibis from Australian Traveller Magazine Editor, Georgia Rickard.
Ibis, the worldwide economy hotel brand of the Accor group, offers consistent quality accommodation and services in all its hotels, for the best local value: a well-designed and fully-equipped bedroom, major hotel services available 24/7 and a wide choice of on-site food and beverage options. The quality of the Ibis standard has been recognised by the International Organization for Standardization certification ISO 9001 since 1997. Ibis is also the world’s first hotel chain to demonstrate its environmental commitment through securing the ISO 14001 certification, which has already been awarded to one third of its hotels. Established in 1974, Ibis is the European leader and one of the first economy hotel chains in the world, with more than 107,000 rooms and 900 hotels in 48 countries, including 14 in Australia and 5 in New Zealand.
Accor, the world’s leading hotel operator and market leader in Europe, is present in 90 countries with 4,200 hotels and more than 500,000 rooms. Accor’s broad portfolio of hotel brands – Sofitel, Pullman, MGallery, Novotel, Suite Novotel, Mercure, Adagio, ibis, all seasons/ibis Styles, Etap Hotel/Formule 1/ibis budget, hotelF1 and Motel 6 – provide an extensive offer from luxury to budget. With 145,000 employees worldwide, the Group offers to its clients and partners nearly 45 years of know-how and expertise.
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