The Anzère ski resort in Switzerland has managed to attract web users via a video, which has already received more than 200,000 views in a fortnight. Anzère managed to catch the eye of its target public, namely families, with its all-new spa and offers for the season ahead. The objective was to show that the Valais resort lives up to its slogan, “Just Relax,” as the ideal location to relax between January and April.
The film posted online on Dec. 24 followed the elves in search of Father Christmas just a few hours before his round-the-world journey delivering presents. Father Christmas was indeed enjoying a last minute break at the Anzère spa, and took time out between a massage and Jacuzzi to express Christmas and new year wishes to all of his friends at the resort. This video has experienced unprecedented success with over 200,000 views on YouTube since its launch.
A second film, which brings the story to conclusion, was released on Jan. 7. In this video, Father Christmas is enjoying a family visit to Anzère for sport and relaxation and invites web users to come and ski for free on Saturday, Jan. 12, provided they do so dressed in his well-known attire. Father Christmas outfits will be available for just 15 francs at the foot of the Anzère ski lifts.
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