The Hertz Corporation has partnered with Penske Racing in a multi-year agreement to serve as a 2013 primary sponsor for select races on Penske Racing cars that will compete in the NASCAR Sprint Cup and the Nationwide Series.
Under the agreement, Hertz will be co-primary sponsor on the No. 22 Ford Fusion, driven by Joey Logano in the Sprint Cup Series at the fall race hosted at Charlotte Motor Speedway. In the Nationwide Series competition, Hertz will be the primary sponsor for seven races on the No. 22 Ford Mustang, which will be driven in 2013 by defending NASCAR Cup Series champion Brad Keselowski, as well as Logano and Ryan Blaney. The No. 22 Hertz Ford will compete in the Nationwide Series races at Dover International Speedway (two races), the New Hampshire Motor Speedway, the Chicagoland Speedway, the Richmond International Raceway, and the Watkins Glen International and Homestead-Miami Speedway this season.
Under the new partnership, Hertz will also be an associate sponsor throughout the course of the season for the Penske Racing No. 22 Cup Series and the Nationwide Series teams with branding presence on the team’s uniforms and equipment, as well as on the Nationwide Series car. “By sponsoring Penske Racing, Hertz is able to tap into the loyal NASCAR fan base,” said Mark Frissora, the rental car company’s chairman and CEO.