“Since its launch, Aloft has emerged as a popular choice among savvy business travelers. We are thrilled to launch the Aloft brand in Cancun, a renowned tourist destination as well as a prime business travel destination that is seeing increased demand in the meetings and conventions segment,” said Osvaldo Librizzi, Aloft co-president the Americas in a prepared statement. “This opening is also an important step for Starwood as it marks our 25th hotel in Mexico and the entrance of our eighth brand in the country. Furthermore, it allows us to continue to build on the momentum of the Aloft brand in Latin America.”
The property is adjacent to Cancun Center, the city’s convention and exhibition center. It features 177 loft-styled rooms with nine-foot ceilings and oversized windows. Public areas include the re:mix communal lobby area and the w xyz bar. The hotel will also boast a rooftop pool, re:fuel café, re:charge gym and 6,500 square feet of banquet and meeting space.
The Aloft brand made its debut in Latin America in 2011 with the Aloft Bogota Airport, followed by Aloft San Jose in Costa Rica three months later. There are eight Aloft branded hotels in operation or in development in the region, including the Aloft Panama, which will open in June. Aloft Merida and Aloft Guadalajara are slated to open in 2014, and Aloft Asuncion and Aloft Montevideo will open their doors in 2015.
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