‘Tween Concerts and Fashion Shows, a Radio Disney Meet and Greet, and More Cap Off Labor Day Line-Up During The 3rd Annual Magnificent Mile Shopping Festival™ presented by MasterCard®
CHICAGO – Chicago’s Magnificent Mile has ranked number one on Priceline’s annual list of top Labor Day destinations for the past two years, and the entertainment and activity line-up for this year’s Magnificent Mile Shopping Festival™ presented by MasterCard® promises a holiday weekend with something for everyone. From fall fashion highlights at a dedicated ‘Tween fashion show, to live outdoor concerts, culinary treats and special hotel packages, many of which have added benefits for MasterCard® cardholders, Michigan Avenue will once again be the choice destination for this holiday weekend.
“The Magnificent Mile Shopping Festival in Chicago offers the best in the country, for the sheer variety of retailers, restaurants, hotels and attractions who participate in the 12-day spectacular,” says Mary Ann Rose, chairman of the event host, the Greater North Michigan Avenue Association and president of Tamar Productions. “You will definitely want to start off the fall season by heading to Michigan Avenue for all of the exciting events,” she adds.
A sampling of the highlights on the holiday weekend’s action-packed itinerary include:
August 27, 29 and September 1: Discover the world of Bitty Baby! Little girls and their parents can hear a reading of Bitty Baby & Me, the first title in the new picture book collection from American Girl. (ages 3 and up) Free and open to the public (American Girl Place®, 835 N. Michigan Avenue, 11:00 am – 1:00 pm)
August 30 – September 1: Here’s a final chance to experiment at “The Artist Studio: Artful Accessories” with a variety of interesting papers, fabric scraps and assorted trims. Create wearable fashion accessories inspired by the exhibition “Impressionism, Fashion, and Modernity” (The Art Institute, 111 S. Michigan Avenue, 11:00 am – 1:00 pm)
August 31: Food meets fashion at Foodlife’s stylish affair. The dining destination tucked inside Water Tower Place will offer shoppers an indulgent brunch menu including a signature Bloody Mary, mimosas, applewood-smoked bacon, eggs, praline-crusted French toast, fresh fruit, pastries and more. While dining, visitors also can feed their fashion craving as live models showcase the season’s hottest looks from Water Tower Place retailers. Cost is $25 per person and includes a complimentary gift bag. (835 N. Michigan Avenue) Purchase tickets at brownpapertickets.com.
Then enjoy Dressed to the Nines” at The Art Institute of Chicago. This special 6-9 p.m. evening viewing of Impressionism, Fashion, and Modernity, celebrates fashion trends of 19th-century Paris—and also happen to be hot this summer in 21st-century Chicago. The evening’s theme is Flowers in Your Hair and guests are encouraged to adorn locks with a bit of summer’s bloom, whether getting totally decked out or dressing in a more casual vibe. $25 non-members; $15 members. The evening includes a cash bar. (Use Michigan Avenue entrance) (111 S. Michigan Avenue. Use Michigan Avenue entrance only)
Punctuate a weekend full of memories with a magnificent firework display at Navy Pier on Saturday, Aug. 31 at 10:15 p.m. (600 E. Grand Avenue)
September 1: Fashion- and music-loving kids can head to the John Hancock Center Plaza for an outdoor “Tween Fashion Show” hosted by Water Tower Place. (875 N. Michigan Avenue, 12 noon) and afterwards visit Water Tower Place retailers showcasing the season’s top fall and back-to-school trends for “tweens”. (Water Tower Place, 835 N. Michigan Avenue)
Popular Disney Music Group recording artist Coco Jones performs a free outdoor concert at 12 noon at the John Hancock Observatory Plaza (875 N. Michigan Avenue) followed by an exclusive meet-and-greet with the star at the MasterCard Priceless Pavilion from 2 – 4 p.m. (401 N. Michigan Avenue). Concert attendees will have the opportunity to enter a prize giveaway hosted by participating Water Tower Place retailers. (Water Tower Place, 835 N. Michigan Avenue)
At the John Hancock Plaza. dedicated MasterCard wristbands will be available which offer savings on access to the John Hancock Observatory. On September 1 or September 2, those displaying the dedicated wristband can purchase entry tickets for a family of four for $45.00, or 25% off standard rates.
September 1 and 2: Shop for fall’s latest fashions as an in-store DJ spins sounds from 3-6 p.m. at GUESS Michigan Avenue. (605 N. Michigan Avenue)
September 2, Labor Day: Attend an exclusive Radio Disney meet-and-greet with Laura Marano, star of Disney channel’s Austin & Ally (MasterCard Priceless Pavilion—401 N. Michigan Avenue, 2:00pm)
Check In and Check Out the Offers
Throughout the holiday weekend, specialty hotel packages including discounted rates, plus gift certificates to major retail centers and complimentary spa services for parents to enjoy can be found at www.themagnificentmile.com. Other specials include savings at popular eateries including M Burger and Corner Bakery, cookies and free nail polish with purchase of the new Chicago Chocolate Tours, and MasterCard® has numerous ways to experience the best of The Magnificent Mile.
After a day of shopping, kick back with a movie at Chicago’s most unique movie theater, the Gene Siskel Film Center. From August 30-September 5, experience Richard Linklater’s “Before’ Trilogy – “Before Midnight,” Before Sunrise,” and “Before Sunset,” a rich fourth dimensional experience of romance shaped by place, memory, and time starring Ethan Hawke and Julie Delpy, Pay $8 to any screening with the code “GNMAA,” for in-person access only at the Gene Siskel Film Center box office. (164 N. State Street)
For more information and a full calendar of events and offers, visit TheMagnificentMile.com or follow The Magnificent Mile on Facebook, Twitter and foursquare.
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About The Magnificent Mile
The Magnificent Mile® is Chicago’s premier destination, offering more than 460 stores, 275 restaurants, 60 hotels, unique museums and entertaining attractions to more than 20 million visitors each year. As one of the Great Avenues of the World, The Magnificent Mile district features extraordinary shopping, critically-acclaimed dining, world-class hotel accommodations, seasonal event campaigns and exceptional urban landscaping with more than 52 separate parkway gardens that reflect the changing seasons and complement the unique architectural beauty of Chicago. For more information, visit TheMagnificentMile.com or follow The Magnificent Mile on Facebook, Twitter and foursquare.
About Priceless Chicago
MasterCard is helping create memories that will last a lifetime with Priceless Chicago. MasterCard cardholders are invited to unlock Priceless experiences to discover a whole new level of culture and adventure in the city. Special culinary experiences, access to some of the best seats at sporting events and enhanced service from some of the most fashionable shops are now within reach with Priceless Chicago. For more information, visit priceless.com/chicago.
The nation’s only shopping festival kicks off next week with The Magnificent Mile Shopping Festival presented by MasterCard. For twelve days, visitors can shop, stay, play and dine throughout this popular destination while enjoying exclusive events for all, plus special perks just for MasterCard holders. The event kick-off will include an exciting fashion show with musical talent Jason Derulo performing and Emmy-Nominated Actress Christina Hendricks hosting. Visit www.themagnificentmile.com for the incredible line-up.