The Sunshine Coast food industry will increase its international profile by exhibiting at the Auckland Food Show this week.
As part of the Sunshine Coast culinary tourism group, Sunshine Coast Destination Ltd (SCDL) will launch its new Official Food Guide and be represented by local foodie and New Zealand expat, Martin Duncan.
Martin, who runs Freestyle Escape Cooking School in the Sunshine Coast Hinterland, said he was excited to showcase Sunshine Coast food to more than 35,000 New Zealanders.
“It’s a great opportunity to connect with like-minded people and introduce Kiwi’s to the Sunshine Coast as a fabulous location for a short break away,” he said.
“The Official Food Guide will tempt their tastebuds with information about local producers, cooking schools, food attractions, markets, tours, festivals and award-winning restaurants – as well as tips on eating like a local.
“I’m looking forward to introducing consumers to new food experiences unique to the Sunshine Coast such as the whole paddock to plate experience, growing things and connecting with passionate local producers.”
The Auckland Food Show is the largest food expo in New Zealand that attracts around 35,000 consumers over 4 days (1 to–4 Aug).
The Sunshine Coast stand has been organised by the Sunshine Coast culinary tourism group which was formed to grow the region’s reputation as a world class food destination. The group is represented by SCDL, Tourism and Events Queensland, Sunshine Coast Council’s Seasons of the Sun and the local culinary industry.
In addition to creating the region’s Official Food Guide, the group has developed a food experience trail and last week exhibited at the Regional Flavours Festival in Brisbane.
Air New Zealand flies twice weekly from the Sunshine Coast to Auckland on Tuesdays and Sundays until October 13.