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Outer Shores Expeditions
OUTER SHORES EXPEDITIONS CELEBRATES FIVE YEAR ANNIVERSARY WITH A REFINED NEW LOOK

Compelling new logo and website were conceptualized and designed by British Columbia-based interactive designer Owen Perry

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Victoria, B.C.

Outer Shores Expeditions, experiencing the true wilderness and cultures of Canada’s Pacific Coast, celebrates its fifth anniversary in 2017 with the unveiling of a striking new logo and website celebrating the shared beauty and spirit of British Columbia’s wild Pacific Coast and their classic wooden schooner Passing Cloud.

The newly unveiled logo and website were conceptualized and designed by Owen Perry, a British Columbia-based interactive designer. Much the same way the 70-foot wooden schoonerPassing Cloud is at the core of every Outer Shores Expeditions sailing, the new logo design focused on the iconic ship.

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The new logo embodies Passing Cloud’s unique balance of strength, grace, and authenticity

“It was important to me that the new logo was distinctly recognizable as Passing Cloud and embodied her unique balance of strength, grace, and authenticity,” explains Captain Russell Markel, President and Founder, Outer Shores Expeditions.

“Owen Perry did a fabulous job as we worked through close to 100 versions of the logo until we got it perfect. We couldn’t be happier with the result and we now have a compelling and distinguished emblem to lead our overall brand for years to come.”

For the reimagined website, Outer Shores and Owen Perry drew inspiration from the visually arresting beauty of coastal British Columbia. Prominently featuring photographs courtesy of Outer Shores Expeditions’ coastal photography specialist James Thompson, the new look site is now rich in video and imagery reflective of the spectacular scenery and wildlife guests encounter throughout their expeditions, giving visitors to outershores.ca insight into the onboard experience like never before. Small image

The brand new outershores.ca is rich in video and imagery reflective of the spectacular scenery and wildlife guests encounter during expedition sailings

Armed with their fresh new look, the 2017 Outer Shores Expeditions sailing season begins on April 19 with a 6-day/5-night expedition into Pacific Rim National Park. From April to OctoberPassing Cloud explores Pacific Rim National Park, the Great Bear Rainforest, Haida Gwaii, andNorthern Vancouver Island.

For more information on Outer Shores Expeditions, please visit outershores.ca or call 1-855-714-7233.

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