“This week we are celebrating the launch of Saffire at the Australian Tourism Exchange in Adelaide along with on-site functions with the local tourism industry and Coles Bay community,” Pure Tasmania Managing Director Greg D Farrell said.
“This is the first time we have opened our doors to the public, which is very exciting.
“We will be welcoming our first guests within the next week, and we are eagerly anticipating their arrival.” Saffire is an icon development for the Australian tourism industry. Its concept and design are like no other in the country, capturing the essence of this unique region and connecting with its environment to bring an authentic and enriching experience for its guests.
“This project is one of great significance for our company, and is the culmination of years of market research and careful planning,” Mr Farrell said.
“We wanted to ensure we built a development that was sympathetic to this beautiful area and its environs, yet still offers guests the most unforgettable experiences in accommodation, food and wine, activities and most of all, Saffire Service.”
Tasmania’s Minister for Tourism Michelle O’Byrne said the state’s tourism industry would benefit greatly from Saffire’s opening.
“Tasmania is blessed with exceptional creativity as well as world-class places, products and experiences.
“Saffire delivers a new world-class ultra premium Tasmanian experience that will showcase the very best of our island state. I am confident that this experience will set new benchmarks in the premium tourism marketplace and rival the best in the world.”
Distinct in its design, exclusive in its features and set apart by its approach to individually tailored experiences and service, Saffire’s approach is not constrained by traditional five-star ratings and standards, but instead sets a bold new direction for holidays and accommodation in Australia.
Saffire features 20 accommodation suites, each with sweeping views of Great Oyster Bay and the Hazards Mountains and complete privacy from the neighbouring suites.
Tasmania’s freshest produce and finest wines and beers will be showcased in Palate restaurant and The Lounge bar. All guests can restore their wellbeing in the premium spa facilities and on-site gym.
Exclusive Signature Experiences have been developed accessing little-known areas of the Freycinet Peninsula, and a range of other activities can be tailored to suit guests’ desires.