Scottsdale, AZ — William Basore, Managing Partner of the next-generation publishing company BCT Publishing, LLC, is pleased to announce the publication of the first issue of its first title, Automotive Traveler which goes live at midnight PDT, April 1, 2007 at http://www.automotivetraveler.com/
Interested parties can get a sneak peek at issue one by visiting this address: www.automotivetraveler.com/magazine.php?mode=1
“We see the publishing world changing at breakneck speed,” says Basore. “Established consumer magazines are trying to migrate their brands to the constantly evolving digital environment. We feel that we’ve developed a platform, with our technology partner Olive Software, where Automotive Traveler retains many of the comfortable and engaging elements of traditional magazines, but in a digital, interactive environment. And with a multi-tiered advertising program, we can offer our advertising partners in the automotive, travel, consumer electronics and lifestyle categories, several ways to get their brand message to our influential, upscale, and activist readers.”
Spearheading the editorial launch of Automobile Traveler and automotivetraveler.com is veteran automotive photojournalist Richard Truesdell. Formerly the editor of Car Audio and Electronics and with 10 years’ experience contributing to a diverse portfolio of titles such as Motor Trend in the US, Octane in the UK, MMM in Germany, and Automobiles Classiques in France, Truesdell, as Editorial Director, brings a unique perspective to the challenges of producing a world-class travel publication fully integrated with an automotive focus.
“This has been my dream for more than 10 years,” says Truesdell. “In the tradition of the great English motoring titles, we’re going to produce a high-quality publication online that’s all about road trips. That is to say we’ll drive exciting vehicles over challenging roads and along the way meeting remarkable people while discovering exciting destinations. Most of all, we’ll give our readers all the tools and information to duplicate almost all of our adventures. We’ll do this in a way that is familiar and comfortable to fans of traditional print publications but with all the dynamic abilities that we now take for granted on the web.”
“Automotive Traveler will definitely not be just another zero to 60 car magazine. In fact, if we try to characterize Automotive Traveler, it’s 70% travel/lifestyle with about 30% of the content being automotive-focused.”
The business model for Automotive Traveler is unique. “With no print counterpart, the content from our roster of established, well-known contributors, can easily be syndicated and licensed to a wide variety of consumer and custom publications, such as those in the in-flight category or into overseas and non-English language markets,” says Basore. “In addition to our comprehensive strategy for our advertisers that will fully leverage our unique online publishing platform, we’re launching Automotive Traveler in an online-only format. We’ll demonstrate the full potential of an interactive magazine with dynamic links to additional information, rather than simply adding an online presence to an existing print publication.”
Companies interested in receiving the Automotive Traveler media kit and advertising program should contact Managing Partner William Basore at 480/522-1035 or firstname.lastname@example.org
Industry professionals on the CVB and PR segment who want the Automotive Traveler media kit as well as contributors seeking writer’s guidelines, should contact Editorial Director Richard Truesdell at 714/981-2725 or email@example.com.
About BCT Publishing, LLC: Founded in Scotsdale, Arizona in 2006 by William Basore, David Cunningham and Richard Truesdell, BCT Publishing, LLC is a publication and marketing services company dedicated to leveraging the power of the Internet, to provide cutting-edge technology solutions for small- and medium-sized publications as well as launching its own publishing brands. Automotive Traveler is its first launch with other title announcements expected in the fourth quarter of 2007.