The Sedona Chamber of Commerce & Tourism Bureau has launched Sedona’s Secret 7, an innovative campaign that reveals hidden trails and locations across Red Rock Country. The campaign gives even frequent Sedona visitors more reasons to return and extend their stay by providing a list of unfamiliar places. The Chamber also wants to move visitors away from trails that are heavily traveled in order to help sustain the natural resources for generations to come. Sedona’s Secret 7 is broken into seven categories: Picnics; sunrise/sunset vistas; stargazing; spiritual; arts and culture; biking trails; and hiking trails. Within each category there are seven different places that offer a doorway to lesser-known parts of Sedona. It also offers secret tips, like the quiet site with sweeping sunrise views that goes mostly undiscovered by Sedona visitors, or best bets to find reflective pools of water after summer monsoons and even tips on how to be a responsible traveler.