http://www.travel.dk.com/ – guides your way
Exploring the world online is the perfect prelude to grabbing your guidebook and doing the real thing. With over 10,000 sumptuous images and maps, and content from the bestselling DK Eyewitness Top 10 series, travel.dk.com is a window-shop of travel inspiration.
Community, content and create your own…
As well as browsing through guidebook content, you can share your recommendations and views with fellow travellers, buy travel guides, make travel bookings, listen to podcast tours, and create and download tailor-made travel guides.
Create, share and print your own guide…
Easy to use, and specific to you because you choose the content! You can blend guidebook information with other travellers’ reviews, or your own personal preferences and photos, and download your tailor-made travel guide for FREE until 12th March.
A special print-on-demand service available in April will also let you choose your own cover photo and title, and request for your guide to be printed and delivered to your door!
DK Travel Publisher, Douglas Amrine, says “We believe that the millions of people across the globe who love our guidebooks will find www.travel.dk.com equally inspiring, informative and helpful in planning their journeys.”
From a weekend in New York to a week in Tuscany, the website has the look and feel of one of the most globally recognised travel brands. Published in over 30 languages, DK Eyewitness Travel continues to grow its customer base while helping travellers do it their own way and share their experiences with others.
“The DK travel site is much like a MySpace for the travel community,” says Georgina Atwell, Head of DK Online. “It’s a unique site; a one stop destination that integrates guidebook content with user-generated reviews and lets you build you own travel guide!”
Tom Hostler, Managing Partner of Poke, the creative agency behind the site, says; “The DK travel site taps into the rich vein of travel experiences we have, allowing users to create and publish their own travel plans as well as share their experiences with the DK travel community.”
Anyone can use the site but members receive special benefits and access, including unlimited tailor-made guides and other offers, for only £10 a year. Any member signing up to the free monthly newsletter will also get a 25% discount when buying any DK Eyewitness Travel Guide.
www.travel.dk.com is launching with an amazing viral competition and the chance to win a holiday and spending money worth £10,000! To enter the competition and vote for your dream holiday visit www.dkdreamtrip.com
The new site offers exciting new opportunities for third parties, including advertising on the site, becoming a preferred partner, discounted membership and downloads, and the possibility of creating personalised guides for customers.
Advertising sales for the new DK Travel website will be represented in the UK and the US by Travel Ad Network (www.traveladnetwork.com). As a leading advertising network, reaching over 10 million unique users across a number of well known websites, TAN uses industry expertise and geographic targeting to give marketers unrivalled access to an untapped audience of affluent thought-leaders across both travel planning websites and niche travel booking sites.
About DK Travel
DK Eyewitness Travel Guides exploded onto the UK market in 1993 and are now the UK’s second largest travel guidebook publisher. With over 33 million copies published in the past 14 years, the guides have won numerous awards both in international markets as well as the UK. Published in over 30 languages from Korean to Finnish to Romanian, and with over 100 destinations covered, the brand continues to guide the way with it’s new website www.travel.dk.com. With sumptuous images and reliable content, DK Travel is pure travel inspiration. The guides that show you what others only tell you.