Chilean carrier LAN Airlines is seeking to expand its visibility following its June merger with Brazilian operator TAM. LAN announced the launch of “Only in South America,” a micro website designed to connect users to the airline’s South American destinations on a personal level through expert advice from “South America Insiders” with knowledge of popular and off-the-beaten-path travel experiences in Argentina, Chile, Colombia, Ecuador and Peru. The site is part of an extended multi-year marketing initiative to highlight LAN’s unparalleled network of regional destinations and promote leisure travel to South America.
LAN’s merger with TAM created Latam Airlines Group, Latin America’s largest carrier. The TAM and LAN brands provide passenger service to 150 destinations in 22 countries. The micro-site will provide leisure travelers with opportunities to virtually explore South America and create itineraries that include flights, hotels, and vacation packages.
“The new microsite is further proof of LAN’s commitment to promoting travel to South America and its passion for the region,” said Pablo Chiozza, Latam’s vice president of North America and the Caribbean.
“We believe South America’s people are the best reasons to visit the region, so we are excited to connect visitors to the site with this kind of insider knowledge.”
LAN is also offering a Facebook contest in conjunction with the new micro-site. The “My South America Dream List” sweepstakes runs through Sept. 1, 2012, and offers fans of the LAN Airlines USA Facebook page who provide details of their South America “dream list” a chance to win one of five “Only in South America” vacation packages to Easter Island, the Galapagos Islands, Ecuador, Buenos Aires, the Andes, and Santiago, Chile.