In a tongue-in-cheek reference to millennials’ penchant for the green fruit, Virgin trains offered its own discount to disgruntled millennials who missed out on the new railcard.
Those between the ages of 26 and 30 will be entitled to 1/3 off travel on Virgin Trains West Coast service if they present photo ID and an avocado at a ticket office. It is valid for first class and normal tickets.
Not only does the Avocard holder have to bring an avocado to the ticket office, they have to keep it with them to present to ticket inspectors on the train.
Didn’t bag a Millennial Railcard? Have no fear! Simply present an avocado in place of your railcard when booking your ticket and you’ll be entitled to the same fantastic 1/3 off discount for one week only. Full details here: https://goo.gl/WfeiVX #Avocard #railcard
It may be a marketing gimmick, but it still has 11 terms and conditions to consider, one of which sounds rather serious:
“Fraudulent use of #Avocard and #Avocard discounted tickets may lead to criminal prosecution.”