Accor, the largest international hotel operator in Asia-Pacific, today strengthened its commitment to the South Asian market by announcing that it will enter Bangladesh, the Group’s 17th market in Asia-Pacific. Accor will open two Novotel properties in the country – Novotel Dhaka Gulshan Avenue in the country’s capital and Novotel Chittagong – these developments will add over 350 rooms in Bangladesh’s two largest cities. The announcement of this significant milestone comes as Accor celebrates 30 years of operations in the Asia-Pacific region.
“Asia-Pacific is one of the most important engines of growth for Accor,” says Michael Issenberg, Chairman and Chief Operating Officer, Accor Asia-Pacific. “I am delighted to announce that Accor is further strengthening its network in South Asia, by adding two Novotel hotels in Bangladesh – our 17th market in Asia-Pacific. The two properties, which are new builds, will add much-needed hotel inventory to Bangladesh’s two largest cities including the capital – Dhaka – and Chittagong.”
Along with its neighbour, India, Bangladesh has seen rapid economic expansion over the last decade, with annual GDP growth averaging six percent. Today, the country is the second-largest exporter of textiles in the world and the port city of Chittagong is a major regional manufacturing and transport hub.
“We see Bangladesh as a tremendous opportunity for expansion, given the country’s growing manufacturing presence in the region,” continued Issenberg. “Dhaka and Chittagong, the country’s two largest cities, have been the driving force behind much of the recent growth and serve as gateways to the country for business travellers. We are committed to offering our customers more choice in consistently high quality accommodation in the region.”
The announcement comes as Accor celebrates 30 years of operation in Asia-Pacific, having opened its first hotel in Singapore in 1982. This year has proven to be a banner year of dynamic expansion for the Group – with Accor opening its 500th Asia-Pacific hotel in May and its 100,000th room in September. By the end of 2012, Accor will operate over 560 hotels in the region, including 19 hotels in India. With the addition of Bangladesh to its network, Accor will operate in 17 Asia-Pacific countries and will continue to be a leader in Australia, New Zealand, Thailand, Indonesia, South Korea and Vietnam.
“We are positive in our outlook for the future of the Group in the region, and especially in South Asia,” adds Issenberg. “We are well on track to achieving our target of operating 700 hotels across Asia-Pacific by 2015, which includes a targeted network size of around 90 hotels in South Asia.”
Novotel Dhaka Gulshan Avenue will be located in the diplomatic and business district of Dhaka called Gulshan. Situated approximately 13 kilometers from the international airport, the site enjoys good visibility and easy access to the rest of the city. Various embassies, multinational companies, banks, retail and automobile showrooms are situated near the hotel. The 185-room Novotel Dhaka Gulshan Avenue will serve as a comprehensive meetings hub with state-of-the-art conference facilities. The hotel will have speciality restaurant, a bar and The Square, Novotel’s signature all-day dining restaurant offering international cuisine. Guests can also enjoy the leisure services of a swimming pool and gymnasium.
The 170-room Novotel Chittagong will be located in the main business district of Chittagong, the commercial capital and main sea port of Bangladesh. The hotel is approximately 30-35 minutes from the international airport and within easy reach of the main Export Processing Zones and the port.. The hotel will be part of a mixed-use complex, with commercial space occupying 5th to 10th floors and the hotel situated on top of the commercial space. On-site, the property will offer three food & beverage options including a speciality restaurant, Sky Bar and The Square. To counterbalance with relaxation, the hotel will also house a swimming pool, fitness centre, sauna and spa.
Accor, the world’s leading hotel operator and market leader in Europe, is present in 92 countries with nearly 3,500 hotels and 440,000 rooms. Accor’s broad portfolio of hotel brands – Sofitel, Pullman, MGallery, Novotel, Suite Novotel, Mercure, Adagio, ibis, and Formule 1 – provide an extensive offer from luxury to budget. With more than 160,000 employees in Accor brand hotels worldwide, the Group offers its clients and partners 45 years of know-how and expertise.