Jetsettersblog

Brown’s Hotel Ian Fleming Centenary’ Package

To celebrate the 100-year anniversary of Ian Fleming’s birth and the launch of the Imperial War Museum London’s new exhibition, “For Your Eyes Only: Ian Fleming and James Bond”, Rocco Forte’s Brown’s Hotel is offering a special package, The Ian Fleming Centenary stay.

There’s nowhere more appropriate than Brown’s Hotel in which to pay homage to one of literature’s great characters; John Gardner liked the hotel so much he included it in his Bond novel ‘Icebreaker’ and the sexy and stylish Donovan Bar offers a wide range of decadent Bond cocktails. Things have certainly been shaken, and perhaps a little stirred, since the recent £24 million renovation of Brown’s Hotel; its re-launch was a decidedly glamorous affair with even famed Bond actor Roger Moore in attendance. Now guests can sample the Bond lifestyle for themselves with this stylish weekend get-away…

Highlights of the Ian Fleming Centenary package include:

-Overnight accommodation in a luxurious room or suite

-Full English breakfast (which is reputed to be Bond’s favourite meal of the day)

-Two tickets to “For Your Eyes Only: Ian Fleming and James Bond”; the new exhibition at the Imperial War Museum London*

-Two Bond cocktails in The Donovan Bar

-An exclusive, hardback copy of Ian Fleming’s Casino Royale

 -Guests can also make use of The Spa at Brown’s which offers a wide range of treatments, including a large selection of ‘Male Grooming’ packages

The Ian Fleming Centenary package starts from £315 per night, excluding VAT and is available for Friday, Saturday and Sunday nights, from 18 April to 28 December 2008, subject to availability. For further information or to make a reservation please call 0800 988 4040, visit www.roccofortecollection.com  or email reservations.browns@roccofortecollection.com and quote ‘Ian Fleming Centenary’.

-Tickets to the ‘For Your Eyes Only’ exhibition are subject to availability and time restrictions may apply. To book these tickets, clients must contact the hotel directly to arrange.

Switzerland’s Largest Beer Festival

For those who think that Germany is the place for beer, think again. Lausanne is playing host to Switzerland’s largest beer festival where visitors will be able to guzzle more than 170 different varieties at this intoxicating event.

Taking place on 16 and 17 May, live music – ranging from funk to folk - accompanies the free flowing pints, with concerts taking place every evening in the town’s Place de la Navigation.

The Switzerland Travel Centre is offering short breaks covering the event with, for example, a two-night stay –departing London City on 16 May – costing from £239 per person (twin share) inclusive of return flights, rail transfers and accommodation with breakfast at the centrally-located three-star Hotel a la Gare. Flights are also available from a choice of regional airports (supplements may apply). 0207 420 4900, www.stc.co.uk

Explore Vienna@Night hotel package

The Ring, Vienna’s Casual Luxury Hotel has launched a one-of-a-kind ‘Explore Vienna at Night Package’ for party-minded guests. Festivities get started with a ‘pre-in-room party’ at the hotel. Guests can request a stylist and/or fashion designer to assure that they step out in style. 

VIENNA, AUSTRIA, - The Ring, Vienna’s Casual Luxury Hotel has launched a one-of-a-kind ‘Explore Vienna at Night Package’ for party-minded guests. Festivities get started with a ‘pre-in-room party’ at the hotel. Guests can request a stylist and/or fashion designer to assure that they step out in style.

The Explore Vienna@Night Package includes a limousine tour from spot to spot through the whole night as well a ‘hangover’ breakfast served in your room the next morning until 2 p.m.

Whether to party, dance or just relax in trendy bars, The Ring Hotel has the right “Vienna at night” programme to suit. Guests can choose their Vienna @ Night experience in advance. A city that is home to the imaginative, unusual and adventuresome, night spot selections can include hip hop halls, outdoor barbecue parties, and romantic places on a hill with a breathtaking view overlooking the city. Trendy bars, after-hour-clubs abound making Vienna one of Europe’s Cool Capitals.

Ring Hotel guests know ‘there is no need to go to bed, but many reasons to stay up all night” and this unique package is a gateway to Vienna’s nightlife.

The Explore Vienna @ Night Package includes:

- 2 nights Hotel accommodation in a Special room including in-room ‘hangover’ breakfast

 - In-room ice bucket filled with personal selected ‘pre-party’ alcoholic and non-alcoholic drinks for 4 persons

- Stylist and fashion designer appointment (price, time on request)

- Limousine service to exclusive ‘Explore Vienna at night’ spots”to pre-selected clubs, bars and discos

EUR 499, — per person in a double room

Single surcharge: EUR 479,–

The Explore Vienna@Night Package can be booked directly through the hotel website or by calling The Hotel Reservation Department.

Booking

Phone: +43 1 515 80-9902/9997

Fax +43 1 515 13 12

Email: reservation@theringhotel.com

http://www.theringhotel.com

About the Ring Hotel Vienna

The Ring Hotel is now open on the city’s famed boulevard Ringstraße. Owned by Sheik Mohamed Bin Issa Al Jaber and a member of Preferred Hotel Group’s Preferred Boutique brand, the 68-key Ring follows the regional trend toward smaller hotels with spacious rooms and suites. It features a 200-sq.-m spa with a fitness room and steam room. The hotel restaurant called ‘at eight’ is of a Mediterranean cuisine focus. As well, the basement bar known as Drings strives for cosy comfort. Modern design dominates, with a colour palette of “caf au lait”—warm hues like chocolate brown, beige, pistachio and red. High-speed Internet is complimentary in all guestrooms.

Chic & Swanky Hottest Hotel Bars

Swanky, whimsy or shamelessly classic, upscale hotel bars are topping the list of the world’s hottest hotspots. To help your readers discover top-notch atmosphere, perfect cocktails and elite nightlife, boo.com has uncovered some of the world’s coolest hotel bars:

Ritz Carlton, Battery Park, New York, NY

Enjoy some of New York City’s most popular sights without even leaving the comfort of the Ritz Carton’s trendy Rise Bar, which boasts a phenomenal view of New York Harbor and the Statue of Liberty. Cozy up in an oversized armchair with a Libertini in one hand (one of their many fabulous specialty drinks) and a pair of binoculars in the other. You will witness a stunning scene as daylight turns to dusk and bright lights dance gracefully across the tranquil waters. If your schedule allows, spend a night in one of the many luxurious suites the Ritz Carlton has offer.

Marriot Gaslamp, San Diego, CA

Altitude Sky Bar is located in the fresh, open air atop the Marriot Gas-Lamp hotel. It offers a breathtaking 360 degree view of San Diego, including a panorama of the ocean and a phenomenal birds-eye view of PETCO baseball Park; perfect for watching the San Diego Padres play ball. You can more comfortably and cheaply grab a trendy cocktail from the Altitude Bar, sink into one of their elegant, tufted banquettes and let the game begin. The décor of this chic bar coordinates with the vibrant cocktails and crowd; the walls reflect glow stick-like colors infusing the bar with a sultry feel. Late-nighters usually extend their after dark revelry by checking into a room at the Marriot Gas-Lamp Hotel, which is equally as inviting as the Altitude Sky Bar. Indubitably, Marriot Gas-Lamp Hotel hosts one of the foxiest crowds to be found.

Rockwell Bar at the Trafalgar Hotel, London, England

Set in Covent Garden in the heart of London, the award-winning Rockwell bar offers people a haven of modern chic. The two tiered bar and restaurant features black leather armchairs, white lacquer tables and walnut polished floors.

If that doesn’t tickle your fancy, the rooftop bar, London’s best kept secret, might just be the ticket. You can sip on champagne or one of the endless delicious cocktails and take in the spectacular views encompassing Nelson’s Column; but, perhaps you are just looking for a low-key night of solace? A night at the Trafalgar Hotel is the best remedy for a weary mind. It is a minimalist’s paradise; large, open rooms have been decorated with the greatest discretion. The hotel’s dominant black and white colour scheme harmonizes beautifully and seems to represent the yin and yang.

Times Bar, Savoy Hotel, Berlin, Germany

The Times Bar in Berlin’s homey Savoy Hotel is known for its down-to-earth intellectual and aspiring crowd. The Times Bar resembles an old home-style library with its wood panelled walls, faint smell of cigar smoke and cushy leather armchairs. An extensive collection of international magazines contribute to an extremely relaxing and stimulating bar experience, making it the perfect place to start a debate or catch up on your world politics - which is all the more bearable with a cocktail in hand.

Royal Plaza on Scotts, Singapore, SE Asia

The Royal Plaza on Scotts Hotel boasts one of the most sophisticated bars in the world, the Heat Lounge. Upon entering this swanky lounge a bolt of electric blue light illuminates the room. Polished bar staff rush to your side to wisk away your jacket and cater to your every need. As the eclectic music pulsates through your veins, you will find it impossible to resist a dance.

Let your night of bopping and boozing be a smooth one, no taxi transfers required! Unwind from a night of thumping music and electric lights in a calming room that starkly contrasts the Heat Lounge. The Royal Plaza on Scotts Hotel offers luxurious rooms with simple but striking adornment: painted oriental flowers that embellish the wall, beige carpets, and crisp white comforters. The Royal Plaza on Scotts Hotel offers customers the classiest hotel rooms in the heart of Singapore and the hottest nightlife in town!

New Hampshire 2008 Money Saving Deals

With spring on the way and the chance to spread tax rebate checks a little bit farther with frugal Yankee deals to save money and gas, New Hampshire is definitely the place to “go green.” Especially for those planning to vacation in their New England “backyard” this summer.

Known for its New England thrift, authentic hospitality and pristine natural environment, it makes sense that New Hampshire lodgings, restaurants and attractions should come up with creative ways to stretch visitors’ dollars – and gas. Starting with year-round tax-free shopping and a compact geography that brings mountains and seashore within range of one tank full of gas, these added offers make New Hampshire the perfect choice for a classic summer vacation, or a weekend getaway. New Hampshire hotels are primed to ease the pain at the pump.

With gasoline generally priced at or below the national average reported by AAA, motorists find fuel readily available and, even better, many highly-walkable towns where they can park their cars and enjoy the New Hampshire environment on foot. On the Seacoast, Portsmouth was just named the state’s most walkable city by Prevention Magazine. A 2008 National Trust for Historic Preservation “Distinctive Destination,” it’s the perfect place to wander historic streets, take a self-guided tour of the Black Heritage, Portsmouth Peace Treaty or Harbour Trail, browse in individualistic boutiques and soak up sunshine in a sidewalk café. Berlin, in the Great North Woods end of the state, was just named to Outdoor Life’s list of top towns for outdoorsmen. Here, visitors replace their cars with kayaks, canoes and hiking boots to appreciate the pristine wilderness. For the many campers who enjoy the state’s rivers, lakes and trails, the New Hampshire Campground Owners’ Association lists sites where RV owners can park their trailers for a week, or a season, instead of towing them back and forth in between.

The official New Hampshire Travel & Tourism Development website, www.VisitNH.gov notes some special gas- and money-saving deals and is updated continuously with more.

Gas Deals and Green Vacations

In Meredith, The Inn at Mill Falls “April Travel NOW” promotion includes accommodations, a $20 (per night) gas voucher good at the local Meredith Mobil and a voucher for a Tanger Outlet tote bag and coupon book. Offer starts at $109 per room, per night, available Sunday through Wednesday nights. 800-622-6455, www.millfalls.com

In Bradford, The Candlelite Inn’s special midweek package pays for the gas. On two-night stays, Sunday through Thursday the discount is $25 off the bill; for more than two nights’ stay, the discount is $10 per night. 888-812-5571, www.candleliteinn.com

In Bethlehem, The Highlands Inn Gas Credit is worth 25 cents a mile (up to $50) rebate on the gas it takes to get there. The rebate is 30 cents a mile for hybrid drivers. The Spring Fling Special discounts the third night of a three-night stay by 50 percent, through May 31. Free women’s music concerts every Sunday. Special Women’s Singles Weekend, June 6-8. 877-LES-B-INN (537-2466), www.highlandsinn-nh.com

Truly green Appalachian Mountain Club Destination Deals stretch the tax rebate even further. Book five nights or more and save 20 percent at any combination of AMC Huts or lodges, Sunday through Friday. Kid’s First Adventure at Lonesome Lake is 12 percent off on Sunday-Friday nights and includes a spectacular view of the Franconia Range and in naturalist programs for kids. Pick 3 and Save gives a 10 percent discount at the Highland Center or Joe Dodge Lodge, and 12 percent off at the Huts, The 50+ Midweek Spring Special, available Sunday through Thursday for age 50+ starts at $87 per member per night for private rooms at Highland Lodge and includes lodging; dinner, breakfast, and a choice of buffet or trail lunch, daily programs, and complimentary use of gear from the LL Bean Gear Room. 603-466-2727, www.outdoors.org/lodging

Gas-Saving, Eco-Friendly “Bike the Whites” cycling tours, May 1 through October 31 let guests abandon their cars for a 4 night/3 day trip along New Hampshire’s back roads. 800-421-1785, www.bikethewhites.com

Barrington Shores campground “Double Delight” offer is two weekends for the price of one and gas-saving in between. For just $120, book the weekend of May 9th and return on 16th, free, leaving the trailer on site. Or choose the weekends of September 5th and 12th. www.barringtonshores.com  

Attitash Grand Summit Hotel has a Tax ReFUNd deal of 50 percent off every third night when booking three nights or more in May, June and July. Park the car for the duration of the stay and enjoy the Attitash Slide and Ride, horseback riding and local attractions. 800-223-7669, www.attitash.com

Waterville Valley Resort’s “Summer Unlimited” package, ranging from $130-145 per night, represents a 50 percent saving for families who take full advantage of the fun: boating, mountain biking, tennis, golf, a scenic chair lift ride up Snow’s Mountain, and access to the Waterville Valley Recreation’s open gym program. One free day of Kids Camp for children aged 6-12 for families who stay three nights or more. 800-GO-VALLEY, www.visitwatervillevalley.com

Mountain Edge Resort & Spa and the Best Western Sunapee Lake Lodge Discount Coupons offer deals for dining, day care, spa treatments and extended stays. Book directly to receive the coupons. 800-606-5253, www.sunapeelakelodge.com

Seven Maples Campground in Hancock offers a third night free for those who book two consecutive nights. 603-525-3321, www.sevenmaples.com

Cedar Pond Campground in Milan gives a 10 percent discount on stays of 7 nights or longer, at a campsite or in one of their cabins or campers. 860-663-2268, www.cedarpondcamping.com

Colonel Spencer Inn in Campton offers a Mid-Week Bonus: 10 percent off for any two consecutive nights, Sunday through Thursday night; 15 percent off four consecutive nights. 603-536-1755, www.colonelspencerbb.com

Shaw’s Supermarkets and Irving Oil gas stations at participating locations in New Hampshire are offering a gas discount. For every $50 spent on groceries by May 22, 2008, shoppers receive a coupon for 10 cents off the per gallon price (up to $20 savings.) A free Shaw’s Rewards Card is needed to qualify and redeem the discount at participating Irving Oil gas stations through June 5, 2008. www.irvingoil.com/pr_retail/shaws_promo.asp

Reduced Admission to New Hampshire Attractions

The Children’s Museum of Portsmouth offers discount admission through pass programs with more than 40 libraries throughout New Hampshire. The passes admit up to 4 people at a cost of just $2 instead of standard admission of $6 per person, a 66 percent discount. 603-436-3853, www.childrens-museum.org

The 2008 White Mountains Attractions Value Pass allows two adult admissions to all 16 major attractions in the White Mountains. Just $295, the pass has a value of over $650. The card is transferable, but not for resale. 800-FIND-MTS, www.visitwhitemountains.com

Story Land Guest Appreciation Days offer early-season admission rates of just $20 per person (instead of $24, on weekends from Memorial Day to Father’s Day. The discount rate covers unlimited rides, shows, and attractions. Children aged 2 and under are always admitted for free. Guests purchasing admission at the park after 2pm on those days receive a pass valid for a complimentary visit to Story Land later in the season. 603-383-4186, www.storylandnh.com

Tour the Moffett House Museum & Genealogy Center at 119 High Street in Berlin, FREE. Open Tuesday through Saturday year round. 603-752-4590 or 603-752-7337.

Kids eat free and kids stay free in many places. The Top Notch Inn in Gorham is one that offers a Story Land gift for those who mention the offer when making reservations. The Inn also offers guests who book two consecutive nights, Sunday through Friday, one free Moose Tour with the tour guide providing the transportation. 603-466-5496, www.topnotchinn.com

 Check Hospitality Maps in North Conway for maps and guides with more money-saving coupons for food, clothing and golf. www.hospitalitymaps.com

New England Sampler at 42 Hanover Street in Manchester is one of the best options for tax-free shopping New Hampshire-made souvenirs. $10 off all gourmet gift baskets. 603-626-4477, www.thenewenglandsampler.com

Admission is Free at the Fun Family Festival at the Cheshire Fairgrounds. The Sixth Annual Richmond Blueberry Fiddle Festival, August 8-9, 2008 offers great performers, music workshops, fiddle and picking contest, dancing, traditional folk games and races, blueberry bake-off, auction, car show and other events. There is a $5 parking fee. 603-239-6495, www.blueberryfiddlefestival.com

For more ideas, itineraries, a calendar of events and online reservations, go to www.VisitNH.gov

Key West HEMINGWAY DAYS JULY 15-20

KEY WEST, Florida Keys — Whether composing novels in his Whitehead Street writing studio or fishing for big game in local waters, Pulitzer Prize-winning author Ernest Hemingway left a powerful legacy in Key West. His zest for life, literary accomplishments and enduring affection for the island he called home throughout the 1930s are to be commemorated Tuesday through Sunday, July 15-20, during the annual Hemingway Days celebration.

The schedule includes a popular look-alike contest, authors’ readings and presentations, a book signing for a children’s book by Hemingway grandson Edward Hemingway, an exhibition of rare Hemingway memorabilia, a three-day marlin tournament, an offbeat “Running of the Bulls” and the culmination of a short story contest directed by author and Hemingway granddaughter Lorian Hemingway.

The festival’s leading literary event is the announcement of the winners of the Lorian Hemingway Short Story Competition. Now in its 28th year, the internationally recognized contest awards $2,000 annually to emerging writers of short fiction.

Lorian Hemingway, a Pulitzer Prize-nominated author, is to announce the victorious writers and introduce the first-place story at an 8 p.m. reception Friday, July 18. The awards gala is to take place at Casa Antigua, 314 Simonton St., where Ernest Hemingway stayed during the 1928 visit that paved the way for his subsequent residence in Key West. Plans call for the event to include a presentation on the property’s remarkable history by its owner, publisher Tom Oosterhoudt.

Entries for the literary contest are being accepted through May 15. For entry information and writers’ guidelines, visit www.shortstorycompetition.com.

Hemingway grandson Edward Hemingway is to showcase the children’s book “Bump in the Night,” which he both authored and illustrated, at a reception and signing set for 5:30 p.m. Tuesday, July 15. The event is to take place at the popular restaurant Blue Heaven at Thomas and Petronia streets — once the site of a boxing ring where Ernest Hemingway refereed local boxing matches.

Other literary highlights include “Voices, Places, Inspirations,” an evening of readings, discussions and presentations by prominent writers and journalists. Among the scheduled participants is Lorian Hemingway, whose critically acclaimed books include “Walk on Water” and “A World Turned Over.”

The presentations are to take place at 8 p.m. Wednesday, July 16, at Wyland Galleries, 623 Duval St., with attendees surrounded by the paintings and sculptures of leading contemporary artists.

An unquestioned festival standout is Sloppy Joe’s “Papa” Hemingway Look-Alike Contest, now in its 28th year. The competition traditionally draws as many as 125 stocky, bearded men to compete at Sloppy Joe’s Bar, 201 Duval St., the late author’s favorite Key West watering hole. Past look-alike winners choose the victor from the field of aspiring Ernests.

Preliminary rounds are scheduled for 6:30 p.m. Thursday and Friday, July 17 and 18, with the selection of the proud “Papa” set for Saturday night in front of a standing-room-only crowd.

For more information and contest registration, visit www.sloppyjoes.com  

The “Papas” also take part in other festival activities, including the infamous “Running of the Bulls” — a zany salute to Pamplona’s sporting challenge that rampages through the Key West streets beginning at 1 p.m. Saturday, July 19. No actual bulls are allowed in the lighthearted melee, but spectators can expect to spot manmade bovine replicas.

Other look-alike events traditionally include public photo opportunities, a dockside “fish-off” and scholarship presentations to Florida Keys students.

Those who seek to emulate Ernest Hemingway’s fabled angling prowess can do so during the 2008 Key West Marlin Tournament. The tournament offers three days of challenging fishing, with more than $250,000 in available cash prizes for top catches of marlin and other fish.

The tourney is scheduled to begin with registration events Wednesday, July 16, and continue through July 19. Several tournament activities, including a gala charity dinner, benefit Mote Marine Laboratory and its programs in coral reef research, restoration and education.

For more information and registration, visit www.keywestmarlin.com

In addition, Hemingway aficionados can view an ongoing exhibition at the Key West Museum of Art & History at the Custom House, 281 Front St. The unique exhibit features rare Hemingway family photographs, documents and memorabilia relating to the author’s personal life in the island city.

Other events during the festival include daily tours of the author’s former Key West home at 907 Whitehead St., Sloppy Joe’s Arm Wrestling Competition, a lively Caribbean street fair along Key West’s Duval Street and a reading of the thought-provoking play “Storm Surge” by noted southern playwright Hubert Grissom.

Additional festival information is available at www.hemingwaydays.net .

For lodging information in Key West, contact the Key West Chamber of Commerce at 1-800-LAST-KEY (800-527-8539) or visit the Keys Web site at www.fla-keys.com

Flamingo – A Tropical Wedding Paradise

Flamingo Las Vegas is home to six different wedding venues, each beautifully romantic and perfect for day or evening outdoor summer weddings. These tropical garden chapels, complete with wildlife, swaying palms and lush gardens, provide unique settings for an elegant ceremony. Perhaps the most dramatic wedding location, the Crescendo Pool, provides an atmosphere that guests will not forget. In this magical setting, the bride enters from beneath a waterfall and proceeds between two pools where the groom awaits. Crescendo Pool is available seasonally and can seat up to 80 guests.

For more information on Flamingo Las Vegas weddings and packages, phone 800-933-7993 or visit www.flamingolasvegas.com

Hard Rock Hotel Kicks Off Fifth Rehab Season

The Hard Rock Hotel in Las Vegas will kick off the fifth season of Rehab, its Sunday poolside “daylife” spot April 27. The hotel will start the season with Shannon DuPont, best known for her work in establishing Body English as the premiere Vegas nightclub destination, to run the adults-only series of pool parties.

The hotel recently expanded and upgraded the sandy pool area with a new VIP daybed deck, exclusive beach lounge areas for casino VIPs and seven new cabanas, each with private servers, a flat-screen television and poolside spa service options. New services for VIP and cabana patrons include the “Elit Rocker” bottle service package sponsored by Stoli Elit.

In addition, there’s a new signature drink, Rehab the Beverage, which includes green tea, guarana, ginseng and vitamin B. Also new in 2008, the hotel is giving guests the chance to be a part of the film “Rehab The Movie,” a no-holds-barred look at Rehab. Rehab takes place each Sunday through September. Hours of operation are 11 am until sunset. Cover charges vary based on holidays and special events, but generally the cover is $40 for men, $20 for women. This season, local ladies are admitted for no cover.

There is a separate valet near the pool entrance. To book a cabana in advance, call 702-693-5555.

For more information, call 800-473-7625 or visit www.hardrockhotel.com  or www.rehablv.com

Crescent Beverly Hills Cocktails & Chauffer Package

The Crescent Hotel in Beverly Hills is offering a Cocktails & a Chauffer package through Aug. 31. Priced at $650 per night, the package features a Queen Superior room, a selection of martinis and chauffer-driven car service to Los Angeles nightclubs, for which the concierge arranges entry.

The next morning, package guests dine on a “hangover cure” breakfast of poached eggs, French toast bites with apple compote, and bacon at the Boe’s, the hotel’s restaurant. The hotel also washes the guest’s car for the ride home.

Call 310-247-0505 or visit http://www.crescentbh.com/

Barossa Shines On World Stage

South Australia’s Barossa has made the New York Times’ list of 53 “must-see” destinations for 2008.

The Barossa was the only Australian destination on the acclaimed list and was chosen as a favourite along with the likes of the Maldives, Prague, Easter Island, London and Vietnam.

The New York Times is recognised as having one of the world’s most respected travel sections and with a circulation of more than one million, the inclusion of the Barossa is a coup for the region and South Australia.

The article heaps praise on the Barossa as one of the world’s oldest Shiraz regions and also describes Adelaide as a “foodie” destination.

South Australian Tourism Minister Jane Lomax-Smith says the Barossa is one of the State’s tourism gems and this international recognition will ensure its attractions are publicised to the world.

“We know what the Barossa has to offer and now we can proudly show this off to the world. The New York Times is a high-calibre publication and each year the travel list edition is extremely popular,” she said.

“The inclusion of the Barossa highlights how the State’s tourism experiences are becoming more and more competitive and recognised on an international stage.”

A new reward card has been launched in Barossa recently, capitalising on the booming food and wine industries in the region.

The Butcher, Baker, Winemaker Trail Card has been developed to offer food and wine lovers a taste of all things gourmet in the Barossa, and will further strengthen the region’s reputation as the home of Australian wine and food.

Minister Lomax-Smith said the State Government, through the South Australian Tourism Commission and regional marketing organisations, continues to develop targeted and innovative marketing initiatives to attract visitors in key target markets.

“We are always looking at new ways to attract the attention of travel audiences in what is an increasingly competitive market,” she said.