Hertz Europe has launched The British Collection in the UK, a new range of premium vehicles for customers.
The new collection features Land Rover and Jaguar luxury cars for rental, dedicated British-themed customer lounges, and extras including pick-up options, additional driver and unlimited mileage.
The Land Rover Discovery Sport and the Jaguar F Pace, E Pace, XE and XF are now available to hire from the Hertz locations at Heathrow Airport, Marble Arch and Edinburgh Airport.
The ‘best of British’ vibe continues into customer lounges, which feature designs from Tom Dixon furnishings, nominated driver-friendly botanical drinks from British non-alcoholic spirit brand, Seedlip, flowers by McQueens, and a new visual identity brought to life by British contemporary artist, Lauren Baker.
The high-end experience includes pick-up options, unlimited mileage and personalised welcome service.
The unveiling of The British Collection follows the successful launch of the premium Selezione Italia range in Italy last year.
Hertz UK country manager Richard Davies said: “The unveiling of The British Collection and dedicated lounges represents Hertz’s continuing commitment to providing its customers with unique and exclusive tailored experiences.
“The British Collection is a new, upmarket offering, built with creativity and luxury in mind. Working with premium British brands and talent, we’ve been able to build an adventure from branch to the road.”