New AR app invites the world to step into Scotland
The new Step into Scotland augmented reality (AR) app which has been launched as part of the Scotland Is Now global campaign, in close collaboration with Google, enables users across the world to immerse themselves in Scotland.
Scotland is the first country to develop an app of this kind and through cutting-edge technology, users can embark on a virtual journey through the most beautiful country in world*. Not only will they discover Scotland’s awesome landscapes and iconic attractions, they will also hear from locals about what makes Scotland such a pioneering and innovative place to live, work and study. Through rich content, including incredible 360° videos and stills, users can explore Scottish culture and find out how good Scotland is now.
The new app will also be the perfect tool for holiday planning as users can download the app and through AR technology travel through portals on their mobile device to visit a variety of iconic destinations. From the comfort of their own living room users can paramotor Ben Nevis, admire the twists and turns of the North Coast 500 from a motorbike, marvel at the grandeur of Edinburgh Castle and discover the heritage of the county’s whisky distilleries.
The app was made by Edinburgh-based creative marketing company Whitespace and the innovative technology was led by VisitScotland, in partnership with Scottish Government, Scottish Enterprise and Universities Scotland as part of the Scotland Is Now global campaign. The partners worked in close collaboration with Google on the augmented reality experience built with ARCore.
Over 100 million devices can currently download the app and additional content is being developed. The app has been released on Google Play Store and is now available to download from the Apple iOS platform.
Download the Portal AR app and begin your virtual visit to Scotland today!
Follow the twists and turns of the North Coast 500
Often cited as Scotland’s answer to Route 66, through the app users can experience a taster of this 500-mile driving route. Travelling on the back of a motorcycle they can see highlights of this iconic route which brings together the best of the North Highlands showcasing some of Scotland’s finest coastal scenery. The North Coast 500 starts in Inverness, the capital of the Highlands and the never-ending back roads, wide meandering country tracks and beautiful bends lead to John O’Groats, Britain’s most northerly town. On route there are spectacular beaches including Achmelvich and Dornoch and the enchanting fairytale castle, Dunrobin.
For more driving routes across Scotland visit: https://www.visitscotland.com/see-do/tours/driving-road-trips/routes/
Explore Scotland’s whisky heritage
Whisky is Scotland’s national drink and no visit, virtual or otherwise, would be complete without delving into the heritage of this iconic spirit and perhaps savouring a dram or two. Thanks to the new AR App users can sample the spirit’s heritage by exploring a distillery from the palm of their hand. Has the app whet your appetite to find out more? There are over 100 active distilleries in Scotland spread across five regions, with many offering tours, so there are plenty of ways to discover whisky. Renowned for its wonderful whisky, Speyside is often called ‘Malt Whisky Country’ and is home to many of the world’s most famous brands of single malt Scotch whisky. The Malt Whisky Trail takes in seven world-famous working distilleries, one historic distillery and the fascinating Speyside cooperage. Visit well-loved brands, meet the craftspeople behind the scenes and the experience the beautiful Moray Speyside.
Find out more about Whisky in Scotland here: https://www.visitscotland.com/see-do/food-drink/whisky/
Bird’s eye view of Edinburgh Castle
Via the Step into Scotland app, users are treated to a bird’s eye view of one of Edinburgh’s most famous landmarks. From its mighty position atop an extinct volcano looking down across the Old and New Towns of Scotland’s capital, Edinburgh Castle is one of the most exciting historic sites in Western Europe and one of Scotland’s most important castles. Use Edinburgh Castle as a starting point to discover Scotland’s castles, from John O’Groats to Southerness a castle is never too far away. It is estimated that Scotland once had 3,000 castles and today visitors can enjoy spellbinding locations such as Caerlaverock Castle, discover the mystical ruins of Kilchurn Castle and immerse themselves in Scotland’s turbulent history at Blackness Castle.
For more information about Scotland’s castles visit: https://www.visitscotland.com/see-do/attractions/castles/
Paramotor Ben Nevis
From rolling hills to magnificent mountains, sweeping glens to golden beaches, Scotland is famous for its breath-taking landscapes and thanks to the new AR app users can take in the views as they paramotor the UK’s tallest peak. Once an active volcano, Ben Nevis sits in the North West Highlands near the town of Fort William and is 1,345m tall. It’s not all about climbing to the top, adventurers can rock climb and those looking to take in the sights at a more leisurely pace can hop on a mountain gondola.
For more information about Scotland’s landscapes and nature visit: https://www.visitscotland.com/see-do/landscapes-nature/
For more information on things to do in Scotland visit:www.visitscotland.com