NEW DELHI: Airbnb has announced the launch of the “Office of Healthy Tourism”, a global initiative to drive local, authentic and sustainable tourism in countries and cities across the globe. Airbnb said it is also announcing the creation of its new Tourism Advisory Board, which will be made up of travel industry leaders from around the world.
In a statement on Wednesday, the company said it will expand its efforts to economically empower communities, drive travel to lesser-known places, and support environmentally-friendly travel habits with the Office of Healthy Tourism.
“With travel and tourism growing faster than most of the rest of economy, it is critical that as many people as possible are benefiting – and right now not all tourism is created equal. To democratize the benefits of travel, Airbnb offers a healthy alternative to the mass travel that has plagued cities for decades,” said Airbnb’s Global Head of Policy and Communications, Chris Lehane.
Airbnb said in markets like India, it recently celebrated the one-year anniversary of its partnership with the Self-Employed Women’s Association of India (SEWA), which empowers self-employed women in India’s rural areas to pursue new livelihoods by sharing their homes on Airbnb. The initiative has now expanded beyond Gujarat to Northeast India where the company is working with SEWA to train new members on home sharing, hospitality and quality standards, as well as responsible hosting practices.
Airbnb said it had also announced MoUs for strategic partnerships with the North Eastern Council (NEC), the North EastTourism Development Council (NETDC) and two livelihood initiatives, North East Rural Livelihood Project (NERLP) and North Eastern Region Community Resource Management Society (NERCRMS), to boost tourism in the North East and help low-income families monetize their existing assets through home sharing.