Barbados Tourism Marketing has designated 2019 as the Year of Wellness and Soft Adventure.
It follows a focus on ‘culinary experiences’ last year which helped to achieve an overall 2.6% rise in visitors to 465,516 overnight visitors for the first half of the 2018.
The UK maintained its place as the biggest market in the six months with 150,225 arrivals, an increase of 3% over the same period in 2017.
“There’s pressure to keep improving and to remain competitive as we continue to grow our brand,” said UK director of the Barbados Tourism Marketing Cheryl Carter.
“We must be strategic in our efforts, and now, more than ever, we must focus on our key relationships. Which is why over the next six months, you will see us working even more closely with our partners to ensure these trends continue through the upcoming winter period and beyond.”
She said Barbados lends itself well to the theme of wellbeing and soft adventure, pointing to the range of water and land-based activities available including horseback riding on the beach, mountain biking, snorkelling, diving, jet skiing, wakeboarding and paddle boarding, plus a range of luxurious spas and healthy nutritious food from a wide selection of restaurants.