Gran Meliá, So Meliá Hotel’s high-end brand, will be introduced for the first time in U.S. territory on May 1. Sol Meliá Hotels & Resorts has turned its flagship property in Puerto Rico into a Gran Meliá, which recently revamped its brand attributes and is initiating new improvements. The brand’s changes reflect the outcome of the company’s research department, which analyzed market trends and new consumer profiles.
Based on these results, Gran Meliá Puerto Rico will be able to better respond to the demands of an increasingly important market. The conversion to a Gran Meliá Puerto Rico, a traditional European Plan (EP) resort, is the result of changes in Puerto Rico’s marketplace, as well as Sol Meliá’s ongoing strategy to expand the Gran Meliá brand in the Americas. Gran Meliá is aimed at both the high-end leisure and business traveler. Gran Meliá Puerto Rico will join the Gran Meliá Cancun as the second Gran Meliá resort in the Caribbean. Gran Meliá Puerto Rico is located beachfront on the island’s northeastern coast known as Coco Beach, in the town of Rio Grande. The hotel features 486 junior suites distributed among 20 two-story bungalows, 96 suites, five garden villas and one presidential villa.
For more information, visit http://www.solmelia.com/Follow and Share with Jetsettersblog.