Grupo Piñero, parent company of Bahia Principe—the leader in all-inclusive resorts in the Caribbean, celebrated the official grand opening of its newest adults-only hotel, Luxury Bahia Principe Ambar, in Punta Cana last night.
The festivities coincided with the Dominican Annual Tourism Exchange (DATE) and brought together more than 250 guests to celebrate the property, which reopened in November after a comprehensive renovation and enjoy the brand’s new Escape Experience.
Per the brand’s recent rebranding and segmentation, the Escape Experience is the most sophisticated segment for adults seeking accommodations, entertainment and programming created with them in mind.
The party, which was divided into six events, sought to highlight some of the entertainment the brand’s Escape Experience hotels offer including a burlesque show, rock show and silent disco. Escape Experience also features a heightened culinary offer that brings together the latest trends in gastronomy and mixology as part of the all-inclusive concept.
Grupo Piñero invested more than $26 million to renovate the five star, 528-room beachfront hotel, adding swim-up suites, revamped restaurants as well as a sports bar and fitness center, both also open to guests of Grand Bahia Principe Aquamarine, a second adults-only property within the brand’s seven-hotel Bavaro complex.
In its first few months of operation, the property has maintained 94 percent occupancy with a significant increase in guest satisfaction. On the Global Reputation Index (GRI), a global index that scores online reputation, Luxury Bahia Principe Ambar has registered at 91 percent and its Net Promoter Score (NPS), an index ranging from 1 to 100 that measures a customer’s willingness to recommend a product or service to others, stands strong at 51 percent.
These figures, which represent a significant increase over the past winter season, help solidify the success of the property’s renovation.
Grupo Piñero holds a firm conviction in the importance of making a positive economic, social and environmental impact in the countries in which it operates and is committed to contributing to the Dominican Republic’s tourism growth with significant investments such as these, as well as its socioeconomic growth by way of the company’s corporate social responsibility initiatives.
“Hotel activity represents more than 8 percent of the Dominican Republic’s GDP, amounting to more than $840 billion in income for the country last year,” said Encarna Piñero, CEO of Grupo Piñero during her speech at the inaugural party.
“We employ more than 8,000 Dominicans, which amounts to more than half of our global workforce. We believe the sector in which we operate is essential to the growth of this country and are committed to continuing to grow in a responsible manner. Our commitment to sustainability has been further solidified with recognition from Travelife, who has certified all of our hotels in the Dominican Republic.”
Lluisa Salord, corporate commercial director for Grupo Piñero also took a moment to highlight Luxury Bahia Principe Ambar’s successful reception among travelers. “We are extremely satisfied with the results Luxury Bahia Principe Ambar has obtained in the five months since its reopening and are pleased not only with its economic performance but also the significant increase we are seeing in our guest satisfaction ratios. Guest satisfaction is what motivates us to invest in our product with the firm objective of continuing to make our guests happy. We have high expectations for the remainder of 2019, to continue to build on our satisfaction scores, and expect it to be an extraordinary year for our new hotel.”