Ruby Hotels’ Latest Property, Ruby Lotti, Officially Opens in Hamburg
290-Room Design Hotel in Central Hamburg is the Latest Opening for the ‘Lean Luxury’ Brand’s Ambitious Expansion Plan
Ruby Hotels is delighted to announce that its sixth hotel, Ruby Lotti, is now officially open in Hamburg’s central Stadthausbrücke district. With a total of 290 rooms, Ruby Lotti is the largest property yet for the disruptive Munich-based brand and pioneer of the ‘Lean Luxury’ philosophy.
Set within a former publishing house, Ruby Lotti enjoys a water-front position just steps from the neighbourhood’s lively nightlife, culinary hotspots, shops and transport links. An expansive indoor and outdoor terrace bar offers a stylish watering hole for guests and locals alike, while an on-property coworking space and library provides ample space for both work and relaxation.
Drawing on both the surrounding area and the building’s industrious past life, the design of the hotel is themed around the reportage and tabloid journalism of the fifties and sixties, with antique furniture and artefacts providing a sense of place and history. The neighbouring Fleet river provides further inspiration, with nautical elements such as portholes, striped wall panels and ribbed ceilings giving the rooms a maritime flair.
All guest rooms, which range in size from cosy ‘Nest’ rooms (13-15m²) to expansive ‘Loft’ rooms (23-38m²), showcase Ruby Hotels’ sleep-scientist-approved formula for an ideal night’s sleep, with full soundproofing, blackout curtains, high-quality linen and extra-long and wide custom mattresses.
As with all Ruby Hotels, a musical theme runs throughout the property with quirky touches such as the inclusion of a Marshall guitar amp in each room, which guests can use both with their own guitar or one borrowed from reception. By night, regular live music events at the bar provide a stage for local musical talent, while by day the space serves as a relaxed space for guests to enjoy an organic breakfast as they listen to the sound of the hotel’s very own ‘Ruby Radio’.
Cutting-edge technology is displayed throughout the property; in each room guests can find a personal tablet PC and smartphone pre-loaded with Ruby Hotels’ carefully-curated Hamburg city guide, social media apps and unlimited data and calls to use throughout their stay. A state-of-the-art self-check-in system makes use of tablet computers to reduce check-in time to under one minute, leaving guests free to make the most of their time in Hamburg.
Business travellers staying at Ruby Lotti have the option to purchase a €15 day-pass to the nearby Ruby Hans Workspaces on the Baumwall embankment, which are also open to local businesses and provide a sophisticated coworking space in which to connect with like-minded people.
The new hotel follows the brand’s ‘Lean Luxury’ philosophy, which provides guests with a five-star room in a prime central city location, for the price of a budget hotel. Ruby Hotels is able to do this by stripping out the traditional – and often outdated – hotel features which today’s style-conscious travellers don’t want or need.
For example, a trendy communal space serves an organic, locally-produced breakfast without the need for a kitchen or chef, and instead of overpriced minibars and room service, galley kitchens, vending machines and ironing stations supply guests with all of their needs. Likewise, a modular design sees Ruby hotels occupying mixed-use and former office buildings in the heart of the city, rather than the traditional, prestigious addresses with sky high rents typically favoured by hoteliers.
Ruby Hotels first unveiled its unique concept with Vienna hotel Ruby Sofie in 2014, before opening two further hotels in Vienna, Ruby Marie and Ruby Lissi, as well as Ruby Lilly in Munich, Ruby Coco in Dusseldorf and most recently atRuby Lotti in Hamburg. In response to the success of these properties, the brand plans further openings including Ruby Lucy in London’s bustling Southbank in Autumn 2019, as well as hotels in Zurich, Cologne, Frankfurt and Shanghai before the end of 2020.
Nightly rates at Ruby Lotti, Hamburg, will start from €89 per night for a Nest Room, including breakfast. For more information, please visit www.rubyhotels.com.
About Ruby Hotels
The Munich-based Ruby Group, led by founder and CEO Michael Struck, is breaking new ground with its Lean Luxury philosophy. By having a lean organisational structure and concentrating on the essentials, Ruby manages to create a contemporary, affordable form of luxury for modern, cost- and style-conscious customers.
Founded in 2013, the group already operates six Ruby Hotels, with eight additional hotels either under construction or in the planning phase of construction. With the Ruby Asia joint venture, founded in 2018, Ruby is expanding into Asia. Additionally, in Munich and Hamburg, Ruby has recently started offering Ruby Works: perfectly equipped workspaces and a creative ambiance with access to an inspiring office community.
Financially strong partners support the expansions of Ruby. The Austrian Soravia Group; a private equity fund; Michael Hehn, an investor; a German family-run office; and Michael Struck jointly hold the company shares.