New Dreams® Resorts & Spas integrated marketing campaign turns travel-planning stress into vacation bliss
Consumers ‘looking’ forward to warmer days through immersive Dreams® Resorts & Spas’ Experience Dreams campaign
Dreams® Resorts & Spas brings its popular beachside destinations and vacation experience to consumers through an immersive new campaign, Experience Dreams. In time for peak family travel season, the integrated marketing campaign features 360-degree videos designed to ease vacation planning stress and take out the guesswork to make booking easy.
“Whether stressing over taking time off, over-analyzing what makes a “perfect itinerary” or wanting to be connected to share every second on social media, Americans just can’t seem to get away and live in the moment,” said Erica Doyne, Vice President of Marketing for AMResorts. “The integrated Experience Dreams marketing campaign offers insider access to consumers allowing them to see what they can expect on their Dreams Resorts & Spas stay.”
Experience Dreams aims to provide the ultimate reassurance to indecisive travelers through multiple components available at DreamsResorts.com/ExperienceDreams:
- Travel Goals: Experience Dreams made its first splash on a chilly winter day in Center City Philadelphia when Dilworth Park was transformed into a tropical oasis. Onlookers enjoyed 60-second vacations through custom 360-degree videos, complete with palm trees, sand boxes, heat lamps, lounge chairs and tropical cocktails. The biggest surprise of the day happened when a mom battling a second cancer diagnosis learned that she and her family would be treated to an all-expense paid vacation courtesy of Dreams Resorts & Spas, captured on video here.
Erin and Peter Lively and their children, Amelia (6), Declan (4) and Frankie (3), surprised with a much-needed Dreams® Resorts & Spas family vacation to create new memories.
- Vacation Test Drive: Seven custom 360-degree videos can be viewed online for a sneak peek into the family-friendly resort brand’s Unlimited-Luxury® experience, where everything is included. The life-like experiences let participants feel the sand in their toes, warmth on their faces and massages on their backs.
- Win an Unlimited-Luxury® Stay: Consumers can vie for a 3-night stay for up to four guests to a Dreams Resorts & Spas property by sharing a video or image on social media on why they deserve a dream vacation, tagging @DreamsResorts and using #ExperienceDreams, now through April 18, 2017. Entry form and full terms and conditions at DreamsResorts.com/ExperienceDreams.
- Special Inclusions: The complimentary Experience Dreams package offers even more extras to go along with a Dreams Resorts & Spas stay, including a kids-themed turndown service, and a free child spa treatment with the purchase of an adult spa treatment. Valid on bookings with a min. 4-night stay from March through May 18, 2017, for travel through Dec. 23, 2017.
“Video is an integral tool to transport viewers to a new destination and help them during their travel decision-making process,” added Doyne. “Experience Dreams was designed with this in mind to help travelers experience the brand in an exciting new way.”
Dreams® Resorts & Spas offers a high level of luxury for couples and couples with children through its signatureUnlimited-Luxury® concept at 14 beachfront properties in Mexico, the Dominican Republic and Central America. Every guest is pampered with all the amenities of Unlimited–Luxury®, where everything is included: high-style accommodations, endless gourmet food and top-shelf spirits, live entertainment, dedicated children’s facilities at the Explorer’s Club for Kids and more. For more information or to book a stay with Dreams Resorts & Spas, visit www.dreamsresorts.com, call 1-866-2-DREAMS or connect with us on Facebook, Twitter, Instagram,Pinterest, YouTube or the official brand blog.
AMResorts is the fast-growing provider of sales, marketing and brand management services to six individually unique resort brands. The Philadelphia-based company is continuously raising the all-inclusive concept to a new level of luxury with its signature Endless Privileges®, Unlimited-Luxury® and Unlimited-Fun® programs. Located throughout Mexico, Jamaica, Curacao, Dominican Republic, Costa Rica, and Panama, AMResorts’ more than 50 award-winning properties treat every guest to premium accommodations, desirable locations and extraordinary inclusions. The brands in the collection include: boutique Zoëtry® Wellness & Spa Resorts (www.zoetryresorts.com; 1-888-4-ZOËTRY); adults-only Secrets® Resorts & Spas (www.secretsresorts.com; 1-866-GO SECRETS); high-energy Breathless® Resorts & Spas (www.breathlessresorts.com; 1-855-65-BREATHE); family-friendly Dreams® Resorts & Spas (www.dreamsresorts.com; 1-866-2-DREAMS); vibrant Now® Resorts & Spas (www.nowresorts.com; 1-877-NOW-9953) and fun-filled Sunscape® Resorts & Spas (www.sunscaperesorts.com; 1-866-SUNSCAPE).Images, logos and informational material about the AMResorts Collection of brands and properties are available at www.amresorts.com/mediasite/media.