Eugenia Shea: Queen of Shea Butter
Eugenia Shea is a beauty company run by a mother and daughter duo who focus on all-natural shea butter moisturizers of the premium variety. The company’s roots came about when the mother was diagnosed with cancer. It was founded by mother and daughter as a way to spend more time with one another. The mother was once the President of the Global Shea Alliance, so they wanted to continue providing the best shea better options to as many consumers as possible.
The company also pays tribute to the mother’s midwife mother, Comfort, also known as Grandma Sunshine. The company pays tribute to her beliefs that raw, unrefined shea butter is an essence of life. Inspired by Grandma Sunshine’s Ghanaian heritage, Eugenia Shea farms sustainably to support female workers on these farms in Ghana. Financially, this means 15 percent of all profits go to this cause. Specifically, the family prefers Naasakle shea butter because it is the best of the best.
Naasakle is very particular about the shea butter used in their bulk products</a>, especially those shared with receiving companies like Eugenia Shea. All nuts are hand sorted for the sake of excellence, which means the process can be rather picky, and about 25 percent of all nuts do not make the final cut. All nuts that make it through the process are finely roasted before they are ground and kneaded with water to extract the moisturizing components. Boiling the final result gathers more oils for the final batch. This process is completed twice to make sure to gain shea butter that is as raw as possible.
Eugenia Shea plans to drive change in the world for the better by connecting with Ghana in this way. Their final product is just caring for the skin as this mother and daughter duo is to the rest of the world. It contains shea butter, shea oil, baobab oil, moringa oil, and other essential oils to purify and soothe the skin.
On Eugenia Shea’s website, they have a spotlight tab that features information on one of the women who work on one of the farms from which Naasakle gets their supply. The current feature is of Ma Sheitu and one of her seven children, Mbamba. She has currently worked for the company’s butter suppliers for about five years, and she plans to use her savings from this position to send her children to school. In order to help this one, specific worker, Eugenia Shea plans to donate a portion of all their profits to the St. Charles Minor Seminary Senior High School located in Tamale, which will pay for Mbamba’s tuition directly until Ma Sheitu’s goals are met.
Eugenia Shea is truly philanthropic in the way they run their business. They want to improve the lives of Ghanaian women one step at a time through each sale they make. This company is out to move and shake the world, both with their products and with how they spend their profits on others in need.