Families will be flocking to the snow this winter following news that Nickelodeon’s PAW Patrol pups, SpongeBob SquarePants and Teenage Mutant Ninja Turtles will be popping up at Falls Creek.
The Victorian alpine resort’s award-winning children’s Snowsports School will reveal an exciting new look this season in collaboration with leading children’s entertainment brand, Nickelodeon.
Nickelodeon will take over the theming and design of Falls Creek’s children’s Snowsports School across the sixteen week season which will officially kick off from 9 June 2018.
The resort’s popular kid’s snowsports programs provide professional tuition for children aged 3-17 years, allowing them to practice and progress their skiing or snowboarding talents on a variety of beginner terrain.
The number one preschool brand, PAW Patrol, will theme up Snowclub for 3-5 year olds with pup-tastic PAW Patrol bibs for young ones this year. The ‘Junior Workshop’ (6-12 years) will be SpongeBob SquarePants themed, and Teenage Mutant Ninja Turtles (TMNT) will theme up ‘Ride Tribe’, a re-energised program for teenagers (13-17 years). The décor inside the snow school area will also be updated to feature a range of Nickelodeon characters in various areas of the school.
Falls Creek Ski Lifts’ General Manager Sharon Raguse said “We’re extremely excited to be teaming up with the powerhouse children’s entertainment brand, Nickelodeon, for the second year in a row to showcase unforgettable experiences that will see families creating lasting memories in the snow. We’re thrilled that Nickelodeon has chosen to join us in this brand collaboration, creating some magic at Victoria’s largest alpine resort, Falls Creek”.
In addition to working with Falls Creek throughout the 2018 season, Nickelodeon will also offer a week of exclusive on-mountain family experiences at the alpine resort during the July school holidays (running 2-9 July 2018). The partnership between the two entertainment brands will see popular PAW Patrol pups – Chase, Marshall and Skye – join families on the slopes during the school holidays in an interactive activation.
The school holiday activity week will include a PAW Patrol Snowzone with free, family friendly activities, PAW Patrol character appearances and PAW Patrol and SpongeBob SquarePants indoor movie nights.
Ben Cox, General Manager and Vice President of Nickelodeon Australia and New Zealand added, “Working closely with Australia’s family-favourite alpine destination Falls Creek provides an exciting new opportunity for families to interact with Nickelodeon characters they know and love. We’re delighted to bring the partnership to life and as Falls Creek’s family entertainment partner, we’re sure this brand new offering will give parents and children of all ages yet another reason to visit the resort”.
Falls Creek Ski Lifts is owned by global attraction operator, Merlin Entertainments Group, and runs the daily operations of Falls Creek Alpine Resort. The Victorian ski resort is Australia’s premier all seasons resort and is widely regarded as the country’s most loved family ski destination.
To book or for further information about Falls Creek’s kid’s Snowsports School, visit www.skifalls.com.au
Media contact: For more information, please contact: Susie Thomson – PR Manager Susie.email@example.com
Note to editors: MERLIN ENTERTAINMENTS plc is is a global leader in location based, family entertainment. As Europe’s Number 1 and the world’s secondlargest visitor attraction operator, Merlin now operates over 120 attractions, 18 hotels and 6 holiday villages in 25 countries and across 4 continents. The company aims to deliver memorable experiences to more than 65 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its c.29,000 employees (peak season).
Merlin currently has thirteen attractions in Australia, including the stunning Hotham and Falls Creek Alpine Resorts in Victoria; WILD LIFE Sydney Zoo and WILD LIFE Hamilton Island; Madame Tussauds, Sydney; Illawarra Fly Treetop Adventures and Otway Fly Treetop Adventures & Zip Line; the Sydney Tower Eye & SKYWALK; SEA LIFE Sydney Aquarium, Manly SEA LIFE Sanctuary, SEA LIFE Melbourne Aquarium, and SEA LIFE Sunshine Coast, Queensland. LEGOLAND® Discovery Centre Melbourne is the newest Merlin attraction in Australia, which launched in April 2017. Visit www.merlinentertainments.biz for more information
About Nickelodeon: Nickelodeon, now in its 39th year globally and 23rd year in Australia, is a globally recognised and widely distributed multimedia entertainment brand for kids and family. It has built a diverse, global business by putting kids first in everything it does. The company includes both locally produced and global television programming plus consumer products, digital applications, theme parks, recreation, books and feature films.
Nickelodeon Australia has been named Channel of The Year twice by ASTRA and won numerous industry awards. Nickelodeon and Nick Jr. channels air 24 hours a day, seven days a week and are seen in over 2.3 million households via Foxtel (Channel 701) and Fetch TV (Channel 146). Outside of the United States, Nickelodeon is a part of Viacom International Media Networks, a division of Viacom Inc. (NASDAQ: VIA, VIAB), one of the world’s leading creators of programming and content across all media platforms. www.nick.com.au