|World Ski Awards Honors Deer Valley Resort with U.S. Best Ski Resort Title
Votes have been counted and Deer Valley Resort has once again been named the United States’ Best Ski Resort by the World Ski Awards. This marks five consecutive years Deer Valley Resort has been honored with the esteemed accolade and comes on the heels of also being named the #1 ski resort in North America by the readers of SKI Magazine. The World Ski Award winners represent excellence in ski tourism and the leaders shaping the future of the ski industry.
Over the past several months, a record number of votes were cast by travel consumers and leading ski tourism professionals worldwide, such as senior executives, travel buyers, tour operators, agents and media. National winners were celebrated at the 2017 World Ski Awards Gala Ceremony November 17-19 in the legendary winter sports destination of Kitzbühel, Austria. Ski tourism figureheads and market leaders from North America, Europe, Asia, South America and Australia were in attendance as the World Ski Awards winners were unveiled.
“It’s thrilling to start the 2017-2018 ski season to be awarded with two highly respected accolades,” said Bob Wheaton, president and chief operating officer of Deer Valley Resort. “It’s especially validating when those awards come directly from the opinions of our valued guests and industry peers. We strive for remarkable at every turn at the resort and we will continue to set the benchmark for what constitutes a remarkable ski vacation.”
The World Ski Awards is part of the World Travel Awards, serving as “the Oscars of the travel industry,” and aims to drive up standards within the ski tourism industry.
Farm to Feet and Ski City Launch “Cottonwood Getaway” Sweepstakes
Farm to Feet, makers of 100% American socks and the official sock of Ski City, today announced the launch of the Cottonwood Getaway Sweepstakes, giving one powder hound and a friend, four days of skiing and lodging in America’s greatest skiing destination, Ski City, also known as Salt Lake City, Utah. Skiers and riders can enter to win the trip at www.farmtofeet.com.
“Here’s a chance for one lucky winner and friend to explore the areas where our new Cottonwood collection of socks were developed,” said David Petri, Farm to Feet VP of marketing.
The sweepstakes winner will receive air travel and hotel accommodation for two to Salt Lake City, for four nights, two four-day Ski City Super Passes, sweatshirts from The Mountain, and a set of Farm to Feet Cottonwood socks. Throughout the sweepstakes weekly winners will also be selected to receive Farm to Feet socks, Ski City gear, and apparel from The Mountain.
Along with the single entry received following entering at www.farmtofeet.com, additional entries into the sweepstakes can be earned by visiting Farm to Feet on Facebook, Instagram, and Pinterest, following @FarmToFeet on Twitter, or watching a Farm to Feet video on Vimeo. Each task completed by using the buttons provided on the sweepstakes page will result in one additional entry, for a maximum of six entries per person.
“In four days you can explore each of our four world-class resorts – Alta, Snowbird, Brighton, and Solitude – or enjoy some of the world’s finest backcountry skiing and riding,” said Scott Beck, President & CEO of Visit Salt Lake/Ski City.
Combining the endless urban activities and amenities of a big city with the world-class skiing of Big and Little Cottonwood canyons Salt Lake truly is Ski City. Visitors can easily arrive in the morning, ski the day, and spend the evening exploring one of America’s fastest growing and vibrant cities.
The Farm to Feet Cottonwood Collection includes two styles, the Big and Little Cottonwood. Both socks feature the new Wool2 toe box for additional warmth and reinforced ankle zones for extra comfort and support when walking or pivoting. The Cottonwood Collection is available now at retailers in the Wasatch and beyond and online at www.farmtofeet.com.
To enter and for Official Rules and complete details visit www.farmtofeet.com/pages/cottonwood-getaway. The sweepstakes ends on December 18, 2017.
Free Après Music Line-Up Announced at Snowbasin
Snowbasin Resort has announced their après music scene slated for this upcoming winter in the Cinnabar. After a day on the slopes hitting the Cinnabar for a family friendly après scene with delicious gastro-pub style cuisine and free live music is the perfect thing to do. Bands play weekends and holidays 3:30 p.m. – 6:00 p.m. The line-up covers most genres, so there is a band for everyone. Check out the schedule here, and pick your favorite bands to see this winter!
November 24: Penrose
November 25: Pixie and the Partygrass Boys
December 1-3: Colin and Caroline
December 8-10: The Captain Midnight Band
December 15-17: Sneaky Pete and the Secret Weapons
December 22-23: Jeff Crosby and the Refugees
December 26: Tony Holiday and the Velvetones
December 27-29: Jelly Bread
December 30: The Johnny Utahs
December 31: Folk Hogan
January 1: Jordan Matthew Young
January 5-7: Slings and Arrows
January 12-14: Zac Wilkerson
January 15-16: The Sextones
January 17-21: Kris Lager Band
January 26-27: ClusterPluck
January 28: The Johnny Utahs
February 2-3: Groovement
February 9-10: Maw Band
February 11: Michelle Moonshine
February 16-17: The Lique
February 18-19: Drugstore Gypsies
February 20-22: Josh Hoyer and Soul Colossal
February 23-25: The Battlefield
March 2-4: Vandoliers
March 9-10: The Roomsounds
March 11: Tom Bennett
March 16- 18: Angela Perley and the Howlin Moons
March 23-25: Kris Lager Band
March 31- April 1: TBA
Pursuing Sustainability – An Update from Alta
As Alta Ski Area enters its 80th year of running lifts up the mountain, it is reminded of the work and balance that is needed between the environment, its people, and business; this is called sustainability. For 80 years Alta Ski Area has seen the ski industry, the mountains and people change, and through the seasons the ski area has strived to make this change a little better each year.
The word sustainability was not a common term back in 1938 when Alta Ski Area (ASA) was born, but it unknowingly had its place in Alta within the fairly new term “conservation” brought to us by the U.S. Forest Service. Since inception, occupying National Forest and a protected watershed has been a leading factor in the ski area’s operations and planning. Now, it is integrated within ASA’s policies and mindset.
To further the commitment of responsibly conserving the lands within Alta, the ski area created the Alta Environmental Center (AEC) to guide their efforts internally and work with third-party entities to bring them into the community. Alta has a strong culture and it is this culture that motivates and guides the AEC to protect and improve the ski area’s environment, industry and community. The great task the AEC brings to its company is to meet a 20% greenhouse gas (GHG) reduction goal by the year 2020. This goal and other efforts are done in alliance with ski industry partners and led by the National Ski Areas Association Climate Challenge program. The Climate Challenge program asks participating ski areas to track their annual carbon footprint, create reduction goals and projects to meet the goals, share publicly their progress, and advocate at a national level for GHG reduction. The program took flight in 2011, and ASA is pleased to say they have been supporting these objectives officially since 2008 with the AEC, and culturally long before that.
Beyond the Climate Challenge program, the AEC releases an annual update with a more detailed look into their sustainability progress. For this year’s update the winter season of 2016-2017 very much focused on the social aspects of sustainability, while the summer is an ever increasing challenge to balance the environment and visitors. The upcoming season of 2017-2018 brings some notable change to Alta in the form of a new General Manager, Mike Maughan. His view on his role within the ski area is summed up with his words, “I look forward to building upon the accomplishments of the past general manager and recipient of the NSAA Hero of Sustainability award, Onno Wieringa, as we continue to pursue sustainability with our employees, skiers and the environment we operate in. Preserving and protecting the Alta environment while sharing it is part of the authentic ski experience we are in the business of providing our customers.”
The ski area plans to release an annual update through 2020, when they will revisit their 20% reduction goal and put together a comprehensive report. Until then skiers, industry partners, and Alta patrons are welcome to follow the ski area’s progress via their social media platforms and monthly newsletters. To learn more about Alta Ski Area’s sustainability efforts or to subscribe to the AEC e-news, visit www.alta.com.
2017 Sustainability Report: http://media.alta.com/resources/Alta-Environmental-Center/News/2017-2018/2017-Sustainability-report_final.pdf
All Ski Area Reports: www.alta.com/alta-environmental-center/our-efforts#reports
Deer Valley Resort Launches 2017-18 Winter Season with Events and Specials Throughout December
Deer Valley Resort announces its season opening and delivers a vast offering of events and deals throughout December. The resort’s daily winter operations begin Saturday, December 2, 2017, and run through April 8, 2018. Capture all of this winter’s best skiing and vacation experiences with #skithedifference or #deervalleymoment online.
From 10 a.m. to 3 p.m. on opening weekend, December 2 and 3, 2017, guests have the unique opportunity to race against a champion who has made their mark in the skiing world. Happening on the Race Hill located at mid-mountain, guests can go head-to-head in unforgettable challenges against the resort athletes; Heidi Voelker, Shannon Bahrke, Kris “Fuzz” Feddersen, Kaylin Richardson, Jillian Vogtli , Trace Worthington and Chris Waddell. Guests that day can also enjoy complimentary cookies and hot beverages from 1 to 2:30 p.m. at the Race Hill and on the Snow Park Lodge Plaza. Opening weekend festivities are capped off with a live band and food specials at EBS Lounge from 2:30 to 6 p.m.
Deer Valley Resort pioneered the concept of five-star, gourmet dining at a ski resort and one of its crown jewels is the renowned Mariposa. The Mariposa is celebrating 37 winter seasons by offering a special $37 prix fixe menu, along with an optional $37 wine flight, available December 1 through 14. Deer Valley’s premier restaurant treats guests to a blend of classic and current cuisine, including vegetarian and tasting menus. It is rated #1 in Utah by the Zagat Restaurant Guide for food and service and features an award-winning wine list. The restaurant is open Tuesday through Sunday from 5:45 to 9 p.m. and reservations are available by calling 435-645-6715 or visiting www.deervalley.com/mariposa.
Holidays are a magical time to visit the #1 ski resort in North America. The young and young-at-heart look forward to Santa Claus’ slope-side visit to Deer Valley® each year. Santa will visit guests Sunday, December 24 in the Snow Park Lodge area from 9 to 11 a.m., and then in the Silver Lake Lodge area from noon to 1:30 p.m. Guests and their children are invited to bring cameras for a picture with our special guest.
Another favorite holiday tradition is Deer Valley Resort’s annual Torchlight Parade on December 30, 2017. Held at dusk (approximately 6 p.m.) on Big Stick ski run on Bald Eagle Mountain behind Snow Park Lodge, the Torchlight Parade dazzles guests with lights and torches coming down the hill in perfect formation by the Synchronized Ski Team. Complimentary hot cider and cookies are served on the Snow Park Plaza during the parade.
To enjoy Deer Valley during its season start, the resort has provided special early season lodging packages for guests. They include:
Early and Late Value Package
Experience Deer Valley Resort during the early and late winter season periods and receive 25% savings on lodging and lift tickets at a wide range of participating accommodations managed by Deer Valley. Package is valid December 1 – 14, 2017, and March 25 – April 8, 2018. A minimum of two lift tickets total must be pre-purchased with this package. Minimum night stay is required and varies by property.
Pre-Holiday Stay and Ski Package
Experience Deer Valley Resort during the pre-holiday season in December and receive 20% savings on lodging and lift tickets at a wide range of participating accommodations managed by Deer Valley. Package is valid December 15 – 21, 2017. A minimum of two lift tickets total must be purchased with this package. Minimum night stay is required and varies by property. Not valid at Black Diamond Lodge.
The following apply to all packages: At time of booking, offers are based on availability at select properties, on new reservations only and packages cannot be combined; tax and service fees are not included; purchase of daily adult lift tickets is, at times, required to obtain lodging discounts; end dates are checkout dates. Please speak with a Vacation Planner to clarify all package details. Visit www.deervalley.com for additional packages and promotions.
Solitude Mountain Resort Announces Jeff Carroll as New Director of Sales and Marketing
Solitude Mountain Resort welcomes their newest team member, Jeff Carroll, as the new director of sales and marketing in time for the 2017-18 ski season. For the last nine years, Carroll has been the director of sales and marketing at Red Lodge Mountain in Red Lodge, Mont.
“Jeff’s experience from a variety of ski communities will bring new ideas and a fresh perspective to our mission here at Solitude,” said Solitude Mountain Resort General Manager Kim Mayhew. “We are excited to have him join the Solitude team.”
Before Carroll’s time at Red Lodge Mountain, he held sales positions at Tamarack Resort in Idaho and Colorado’s Copper Mountain. He served on the Boards of Yellowstone Country Montana, Red Lodge Chamber of Commerce, and the Montana Ski Areas Association, and he was a partner of the Red Lodge Tourism Business Improvement District. Carroll executed a social media campaign that won Ski Area Management Magazine’s Best Digital Media category in 2015, and he was awarded a spot on the Billings, Mont. 40 under 40 list of influential businessmen and women.
“I couldn’t be more excited to start the next chapter of my career with Solitude Mountain Resort,” said Carroll. “From their impressive snowfall, breathtaking landscapes, and overall atmosphere they’ve created for their guests, I’m incredibly proud to represent such a beloved destination.”
Carroll grew up in Crystal Lake, Ill., where he learned to ski on the small ski hills of Wisconsin and went on to earn a Bachelor’s degree in Marketing from Regis University in Denver. He is an avid skier, runner, cyclist, and hiker, and he will soon call Salt Lake City home with his wife, Ginny, and two daughters, Reese and Sylvia.
Waldorf Astoria Park City Voted The United States’ Best Ski Hotel and Top Three World’s Best Ski Hotel for 2017 in 5th Annual World Ski Awards
Waldorf Astoria Park City is proud to announce the luxury hotel has been voted the United States’ Best Ski Hotel and Top Three World’s Best Ski Hotel 2017 at the World Ski Awards™ ceremony in Kitzbühel, Austria. The World Ski Awards™ is the only global initiative to recognize, reward and celebrate excellence in ski tourism.
“The World Ski Awards™ are the ski tourism world’s highest accolade, and the team at Waldorf Astoria Park City couldn’t be more honored to be singled out this year,” said Kerry Hing, General Manager of Waldorf Astoria Park City. “We’re dedicated to giving guests the ultimate in ski resort luxury, on the slopes and off, and this award brings recognition to efforts on the global stage.”
The annual three-day World Ski Awards™ event is the only time that the international leaders of the industry come together to exchange local knowledge, innovations and principles of best practice on a global stage. This year, a record number of votes were cast by leading ski tourism professionals as well as hundreds of thousands of ski consumers from across the globe.
Waldorf Astoria Park City isn’t resting on its laurels. This winter, the hotel is unveiling “A La Cart” amenity program for guests of the luxury hotel. Guests consult with the hotel’s personal concierge team to build out their ultimate in-room cart loaded with snacks, refreshments and local touch points, as well as board games, DVDs and a hot chocolate bar for the kids — all delivered directly to the room. Additionally, with its proximity to the Utah Olympic Park facilities and Park City Mountain Resort sites from the 2002 Olympic Games — Waldorf Astoria Park City has developed a way for guests to get “a taste of the games,” just in time for the 2018 Winter Olympics in PyeongChang, South Korea. Travelers will have an opportunity to ski or bobsled on Olympic-level slopes and bobsled course while a professional athlete such as Olympian Nate Roberts leads the way.