The Ikon Pass is the new standard in-season passes and there is less than one week left to purchase at current pricing! All Ikon Pass products will increase by $100 on May 1, 2018.
Amplify your winter with 26 iconic mountain destinations including seven days at Deer Valley Resort and seven days at Alta/Snowbird, plus save when purchasing before May 1.
“Deer Valley is excited to be a part of the Ikon Pass with 25 other carefully selected mountain destinations. It truly offers a new standard in-season passes, making available a mix of access to some of the best resorts in North America at great price points,” said Bob Wheaton, president and COO of Deer Valley Resort. “The Ikon Pass is an additional product added to Deer Valley’s mix of pass offerings for the 2018/2019 ski season and is available at its lowest pricing until May 1, 2018.”
North America’s newest season pass product for winter 2018-2019, offering over 63,000 skiable acres of unique terrain at 26 premier mountain destinations, is available now at www.ikonpass.com.
From a week-long vacation to unlimited days, the Ikon Pass was built with the guest in mind, to provide the best experience possible. With 26 destinations, in nine states and four Canadian provinces, the Ikon Pass is the gateway to a like-minded community, enduring memories, and the most iconic destinations in North America.
To provide the best experience possible, two pass products will be available for purchase; the Ikon Pass and the Ikon Base Pass, with varying levels of access and benefits, including discounted tickets for friends and family.
New Summer Offerings at Snowbasin Resort
Snowbasin Resort has announced plans to add additional summer activities to their current summer operations to increase options for families and corporate events. A mountain mini golf course and kid’s adventure course will open mid-summer, and construction will begin on an adventure trekking tower and an aerial adventure course to open summer 2019. Additionally, John Paul Chairlift will be running select Saturdays this summer offering open-air scenic chairlift rides and lunch at John Paul Lodge. They will also be expanding their Monday family movie night operations, running the kid’s activities from 4:30 pm until the movie starts at dusk.
These new summer activities offer authentic experiences for families and corporate gatherings to enjoy quality time bonding and team building in the high alpine atmosphere. All features will be designed to complement and blend into the mountain environment, following the Snowbasin Resort signature aesthetic. The adventure trekking tower will be approximately 50 feet in height, located near the Women’s Finish next to John Paul Lift and will offer a jump/rappel zone and observation deck. The tower will connect to the aerial adventure course, located north of the old tubing hill, with a zip line. The aerial course will consist of three levels of adventure: kid’s play zone, adventure challenge zone, and observation decks. A dual racing zip line will return guests to the base area. The mini golf course and kid’s adventure course are anticipated to open mid-summer 2018 and the adventure trekking tower and aerial adventure course are projected to open for Summer 2019. They will be available for groups and corporate events booking Monday – Friday and open to the public on weekends when complete.
The Snowbasin summer staples that we all love will be back this year as well. The gondola will run Saturdays and Sundays for hiking, sightseeing, mountain biking and dining at Needles Lodge, offering lunch on Saturdays and brunch on Sundays. Blues, Brews & BBQ returns for its 6th summer with free, live music every Sunday afternoon from June 10 – September 30 with the best line up yet. Kid’s activities, including the climbing wall, bungee jump, and kid’s adventure course will be open Saturdays, Sundays and Monday afternoons.
Dining on the plaza will be available this year at the new Plaza Pick-Me-Up Café on Saturdays from 1:00 pm – 4:30 pm and also during the Midweek Mountain Bike Races on Wednesday nights from 5:00 pm – 8:00 pm. Dining Discovery dinners will include a Brewmaster’s Dinner, New England Clam Bake, Kombucha Tasting and Dinner, Farm to Table Dinner, and the highly anticipated 4th annual John Paul Campout. A Dark Sky Viewing event coinciding with the Perseid Meteor Shower, the favorite Father’s Day BBQ and Labor Day Chili Fest, and a new ‘Devour Snowbasin’ food and drink social festival are planned as well. Full details will be released soon along with dates and menus.
Today’s the Last Day for Brighton’s 2018/2019 Season Pass Discount
Brighton has had such a huge response to their 2018 – 2019 Season Pass and Family Packaging sale that their website couldn’t keep up!
“We realize that some of our customers may have hit a hiccup while trying to purchase their passes,” Brighton officials say, “so we decided to extend the discount deadline through Tuesday, April 24, 2018.”
The current rates will be the best deals available for 2018 – 2019 season passes and family packaging deals. Don’t worry, you don’t need you to pay for your entire pass right now! Check out Brighton’s Payment Plan option during checkout and pay off your pass all summer long with equal monthly payments.
Utah Symphony’s 2018 Deer Valley® Music Festival
Throughout the summer, the Deer Valley® Music Festival is the home of the Utah Symphony | Utah Opera (USUO). Celebrating its 15th year, the festival is bringing an impressive lineup of performances to the stage at Deer Valley Resort’s renowned Snow Park Outdoor Amphitheater.
“Utah’s premier outdoor venue, the Snow Park Outdoor Amphitheater at Deer Valley Resort, hosts our 15th annual Deer Valley® Music Festival, which boasts a great mix of musical genres and world-class headliners, presented against the magnificent backdrop of Park City’s spectacular mountain scenery,” said Utah Symphony | Utah Opera President and CEO Paul Meecham. “We’re excited to celebrate a milestone anniversary of the festival this summer. The symphony started playing shows at Deer Valley Resort in 1985 and it has become our second home”
Founded in 1940, Utah Symphony | Utah Opera connects Utah communities through great live music, serving as the premier local provider of orchestral and operatic art forms. The Utah Symphony, which performs at Salt Lake City’s Abravanel Hall and is led by Music Director Thierry Fischer, is one of the most engaged orchestras in the nation. USUO reaches 450,000 residents in Utah and the Intermountain region through its performances and educational outreach programs serving more than 140,000 students annually making it the largest, longest-standing non-profit arts organization in the state of Utah. The organization employs 57 staff and 85 full-time musicians and presents four full operas and more than 175 symphony performances in each season throughout the state and an annual summer festival– the Deer Valley® Music Festival – in Park City, Utah.
The festival this year includes 13 concerts over a six-week period at the Snow Park Outdoor Amphitheater. In sticking with tradition, a Patriotic Celebration concert will open the festival on Saturday, June 30, 2018.
Concert tickets for the general public are now on sale. Performance tickets and lodging information are available by calling (801) 533-6683 or online at www.deervalleymusicfestival.org. For multiple music-filled evenings, the Deer Valley Music Festival is offering a Summer Design-A-Series package. Patrons can select four or more concerts from the summer festival and save 20 percent off single performance ticket prices.
For visiting guests, Deer Valley Resort Lodging and Reservation provides a Summer Concert Package that offers a 20 percent savings on deluxe accommodations and tickets to select concerts. And to complement any evening concert, Deer Valley also features Gourmet Picnic Bags filled with delicious epicurean items from Deer Valley’s kitchens, with options for children, and gluten-free, vegetarian and vegan meals. Orders must be placed and purchased by 5 p.m. the day prior to the event; cancellations will not be accepted after that point.
For all concerts, guests are welcomed to bring picnics, blankets and chairs less than 9 inches high; animals are not permitted.
Nordic Valley Joins the Mountain Capital Partners Family of Ski Resorts
James Coleman, managing partner of Mountain Capital Partners, recently announced that he is entering into an operating agreement with Skyline Mountain Base, LLC to manage and operate Utah’s Nordic Valley Ski Resort.
“We’re excited to add Nordic Valley to our family of ski resorts and begin working with the resort staff,” stated James Coleman, managing partner of Mountain Capital Partners. “Nordic Valley is a fantastic ski area and is consistent with our goals as a company of making skiing affordable to everyone in order to continue growing the sport.”
Nordic Valley Ski Resort, located in Eden, Utah and only 25 minutes from downtown Ogden, was first established in 1968. Nordic Valley offers beginner, intermediate, and advanced terrain for skiing and snowboarding with 140 skiable acres, 23 trails, four lifts, a terrain park, and snowmaking which covers 60 percent of terrain. The Utah ski area receives an average of 300 inches of snow annually and has a 965-foot vertical drop. It also features a day lodge, rental shop, and ski & snowboard school.
“We are very happy to partner with Mountain Capital Partners, who will run the operations of Nordic Valley starting this month,” stated Laurent Jouffray, Skyline Mountain Base, LLC board member. “We’re committed to the success of the resort and its future developments, and are confident that it will become one of the best ski resort destinations in the U.S.”
Nordic Valley is a family-friendly resort, known for its ski and ride school and beginner terrain. The boutique ski area became known internationally as the best downhill training ski area for the 2002 Winter Olympics.
Coleman announced that the 2018/2019 Nordic Valley season pass has been reduced this year and will be offered at $299 for adults and includes unlimited access with no blackout dates to Nordic Valley, as well as Sipapu Ski & Summer Resort in New Mexico, Pajarito Mountain in New Mexico, and Hesperus Ski Area in Colorado, which are also managed by Mountain Capital Partners.
Mountain Capital Partners also offers the Power Pass at $599 for adults which provides endless mountain experiences at ski resorts in Colorado, New Mexico, and Arizona, and will now include the Nordic Valley Ski Resort. With the Power Pass, ski enthusiasts receive unlimited access with no blackout dates to Purgatory Resort, Arizona Snowbowl, Sipapu Ski & Summer Resort, Pajarito Mountain Ski Area, Hesperus Ski Area and Nordic Valley. The Power Pass also offers three free days at partner ski resorts including: Copper Mountain (CO), Powder Mountain (UT), Loveland Ski Area (CO), Monarch Mountain (CO), Grand Targhee Ski Resort (WY), Brundage Mountain Resort (ID), and more. The 2018/2019 Power Pass is currently on sale, and all kids who are in fourth grade and younger receive a FREE 2018/2019 season pass.
In the summer, Nordic Valley offers a variety of activities for all ages, including lift-served mountain biking and hiking, an 18-hole disc golf course, a 400-foot long slip-n-slide, bungee trampoline, Nordic Nights Saturday evening concert-series, and more.
Skyline Mountain Base, LLC is a group of U.S. and European investors.
Alta Season Passes Now On Sale
Lock in your 2018-19 Alta season pass now for the best pricing and benefits.
It’s never too early to start dreaming about next winter, and Alta Season Passes are on sale now. While renewing passes online is the easiest and quickest option, Alta staffers are happy to take phone orders at (801) 359-1078. You may also stop by Alta’s Skier Services office seven days a week through May 6, then Monday through Thursday after May 6.
Alta season pass pricing is guaranteed through June 6, 2018.
And don’t hang up your skis just yet! Life is good, as Alta plans to spin lifts Friday-Sunday into early May (conditions permitting).
Snowbasin Resort Announces Davy Ratchford as New General Manager
Snowbasin Resort announced the appointment of Davy Ratchford as its new General Manager, effective May 2018. Ratchford will succeed retiring General Manager, John Loomis.
Ratchford was the Senior Director of Marketing and Strategic Alliance at Park City Mountain and was previously the Director of Marketing at Vail Mountain in Colorado and Northstar Resort in California. Throughout his seasoned career, Ratchford has specialized in driving business results, elevating the guest experience, and cultivating community engagement. Born and raised in Dublin, Ireland, Ratchford attended the University of Utah and is an avid skier with a strong passion for the snow sports industry. He resides in the Park City area with his wife and four children.
“I am excited for the opportunity to build on what John has done for Snowbasin,” says Ratchford. “To align with the vision of this incredible resort, work with amazing talent and industry leaders while helping deliver the best ski experience for our loyal guests is a dream come true. Snowbasin is an amazing mountain with a staff that cares deeply about its guests. I am committed to its success and will do my very best to deliver on the promise of this legendary mountain.”
“I am pleased to welcome Davy Ratchford as the new General Manager for Snowbasin Resort,” said John Loomis, retiring GM. “I had the pleasure of working with Davy in California and know his leadership skills and business development knowledge will be tremendous assets in the increasingly competitive marketplace. Davy and our talented resort leadership are well poised to deliver Snowbasin’s superior guest experience while maintaining its distinctive charm and unique character.”
“We are fortunate to have enjoyed John Loomis’ leadership and talents for the last six years, said Bruce Fery, CEO of Grand America Hotels & Resorts. “With an illustrious career spanning Alta, Snowbird, Northstar, and Snowbasin, John’s contributions to the industry are evident. With the readers of SKI Magazine citing the property for its excellence in Service, Dining, and Lifts, John leaves Snowbasin in excellent condition, positioned and able to realize a bright future for the resort and its guests,” continued Fery.
Western Mountain Resorts Benefit From Late Winter Snowfall
Significant snowfall in many regions continued through March and helped slow the downward direction of occupancy for the 2017-18 winter season, according to Inntopia in their latest monthly DestiMetrics Market Briefing. As of March 31, seasonal occupancy at 290 property management companies across Utah and six other western ski states reversed from a seasonal 2.6 percent decline at the end of February to being down only 1.3 percent by the end of March. The Average Daily Rate (ADR) for the season is up a modest 2.8 percent with increases in five of the six winter months, while seasonal revenues are up a slight 1.5 percent compared to last year at this time.
Boosted by plentiful snow, the month of March finished up 0.5 percent compared to last year at this time and helped drive an aggregated 1.7 percent gain in revenue for the season as of March 31. Booking pace in March strongly reflected the impact of improved slope conditions as bookings made during March for March arrivals shot up 35.1 percent compared to last year, while bookings for April arrivals jumped up 11.5 percent. Also credited with driving increased business, lodging properties dropped rates slightly for the month and shaved the aggregated ADR for the season from being up 2.3 percent at the end of February to being up only 1.1 percent by the end of March.
“Despite extreme volatility in financial markets, mountain travelers reversed some downward trends that began in January and have returned the season to modest revenue gains after a nearly flat report last month,” offered Tom Foley, vice president of Business Intelligence for Inntopia. “However, with one more month to go, overall occupancy is likely to finish below last year, while rate and revenue should both score a win.”
Uncertainty and volatility on Wall Street persisted into March as the U.S. and Chinese governments raised tariffs on certain imports and increased the rhetoric about future trading. The Dow Jones Industrial Average (DJIA) declined 3.7 percent during the month leaving it 9.4 percent below the all-time high recorded 60 days earlier. Other indexes and international markets also reacted to the U.S. and Chinese positions but despite the instability, the DJIA remains 16.6 percent higher than at this same time last year. The Consumer Confidence Index (CCI) slipped a modest 2.2 percent in March as consumer’s outlook about current business conditions and the stock market dipped although overall confidence remains high. Employers added an anemic 103,000 jobs during the month, which was well below projections. The figures for January and February were also adjusted down a combined 50,000 from prior estimates but the Unemployment Rate remained unchanged at 4.1 percent for the sixth consecutive month.
“Despite some dramatic swings in the market and geopolitical forces having an impact, consumers continue to remain positive about the economy,” reported Foley. “The overall strength of the economy is giving lodging properties and other service providers an advantage as they set pricing and anticipate bookings,” he continued.
As of March 31, summer occupancy from May through September is up 4.9 percent while ADR for this same period is up a slight 1.5 percent compared to the same time last year. Four of the five months are posting year-over-year increases in occupancy with only September showing a decline.
“The winter of 2017-18 has been an interesting one, to say the least,” admitted Foley. “A strong start in late November was followed by a long, dry period and then the snow came roaring back in late February and created a real roller-coaster season. As we near the official finish line though, it seems unlikely that we will post a gain in occupancy over last year’s record season, but it is almost certain that revenues will post a year-over-year gain and set a new record. In an erratic season like this one, that is an accomplishment,” Foley concluded.