|Deer Valley Resort owner Alterra Mountain Company has announced its 2018-2019 pass product, the Ikon Pass, uniting Deer Valley with 11 other Alterra destinations including Alta Ski Area and Snowbird Ski and Summer Resort in Utah, and 11 more premier destination partners across North America.
The Ikon Pass gives skiers and riders the opportunity to access nearly 50,000 skiable acres of unique terrain across the continent, with pass privileges that range from full unlimited access to a set number of days that vary by destination. From a week long vacation to unlimited days, the Ikon Pass was built with the guest in mind, to provide the best experience possible. With 23 destinations, in nine states and three Canadian provinces, the Ikon Pass is the gateway to a like-minded community, enduring memories, and the most iconic destinations in North America.
The Ikon Pass is a collaboration of seven industry leaders – Alterra Mountain Company, Aspen Skiing Company, Alta Ski Area, Boyne Resorts, Jackson Hole Mountain Resort, POWDR, and Snowbird. Each demonstrates integrity, character and independence that is reflected in their mountains and guests.
In addition to Deer Valley Resort, Alterra Mountain Company’s other destinations are Steamboat, Winter Park Resort, Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain, Big Bear Mountain Resort, Stratton, Snowshoe, Tremblant, Blue Mountain, and CMH Heli-Skiing & Summer Adventures.
In addition to Alta and Snowbird, other Ikon Pass partner destinations are Aspen Snowmass, Copper Mountain Resort, Eldora Mountain Resort, Jackson Hole Mountain Resort, Big Sky Resort, Killington Resort, Sunday River, Sugarloaf, and Loon Mountain Resort.
“The Ikon Pass is a collaboration of like-minded mountain destinations across North America where incredible terrain, unique character and local traditions are celebrated,” said Erik Forsell, Chief Marketing Officer for Alterra Mountain Company. “We’ve curated a community of iconic destinations. We believe this new pass offers tremendous opportunity and appeal to mountain enthusiasts who have a passion for outdoor adventure.”
The U.S. Ski Team’s Mikaela Shiffrin, an icon in her own right, has joined Alterra Mountain Company as an investor and is helping launch the Ikon Pass as an Ambassador. The reigning World Cup champion and Olympic gold medalist was the youngest woman in U.S. history to win a World Championship and the youngest athlete in history to win an Olympic slalom gold medal. To date, she has one Olympic gold medal, three FIS World Ski Championships gold medals, and 41 FIS World Cup victories. Next month she will head to the 2018 Winter Olympic Games in PyeongChang, South Korea.
“Mikaela has spent her entire life on the slopes, and shares a love of the mountains that mirrors the passion behind the Ikon Pass,” said Forsell. “She represents the best of skiing today and continues to set the tone for the ski racers of the future. She defines the spirit of the community of destinations we have brought together.”
The Ikon Pass will go on sale in the spring and additional information including access specifics by destination, price, sale date and other pass product details will be announced in the coming weeks.
Unique Climate Campaign Aims to Energize Voters with Live Mini-Rock Concerts Inside Snowbird Tram
Clif GreenNotes, Snowbird, Protect Our Winters and Rock the Vote are working together to inspire music fans and outdoor enthusiasts alike to make their voices heard on climate change through a new live music series set in one of the most intimate concert settings imaginable: the iconic aerial ski tram at Snowbird ski resort outside Salt Lake City.
Dubbed Frontside Sessions, the series seeks to encourage people to vote for leaders who support positive action on climate change, which directly threatens the future of snow sports and outdoor recreation. As greenhouse gas emissions rise, winters have become shorter, snowpack is diminishing and more frequent wildfires are threatening ski towns. A recent study found that of 19 past Winter Olympics host cities, half or fewer will have weather conditions by 2050 suitable for hosting again.
The Frontside Sessions will feature alternative indie rockers Magic Giant, recently named by Rolling Stone as one of the “10 Artists You Need to Know,” and independent rocker Ron Pope, who recently hit 200 million streams on Spotify and 630 million Pandora plays. Each artist will perform an acoustic mini-concert to an intimate audience of about 80 inside one of Snowbird’s trams.
Entry to the performances will be granted to people who earn the most points by visiting www.FrontsideSessions.com and taking the following actions:
– Pledging to vote or signing up for election reminders through Rock the Vote
– Signing up for the Protect Our Winters newsletter and encouraging others to do so via social media
– After taking one of the above actions, sharing a special link to FrontsideSessions.com with friends via social media
Every action will increase the chance for participants to earn a ticket to one of the live performances. Top point earners nationwide who can’t attend a concert will be eligible to receive special autographed memorabilia from one of the performers. All winners will be notified three days prior to each show.
Clif GreenNotes, a program of Clif Bar & Company, work with artists, fans, festivals and nonprofits to drive social change. Protect Our Winters is mobilizing the outdoor sports community to lead the charge towards positive action on climate change. Rock the Vote is a nonpartisan nonprofit dedicated to building the political power of young people.
Stein Collection Announces New Value-Added Winter Variety Packages at its Luxury Deer Valley Properties
From the thrills of outdoor adventure to the ultimate in luxurious settings and experiences off the beaten path, more Park City area amenities are available to guests than ever before. With Stein Collection’s new value-added Winter Variety Packages, each property is offering a generous resort credit to be used toward resort amenities and Park City’s abundant variety of winter vacation activities.
“The Stein Collection properties want to give guests memories that last a lifetime,” said Russ Olsen, CEO of Stein Collection. “Our properties, Stein Eriksen Lodge, Stein Eriksen Residences, and The Chateaux Deer Valley, provide unparalleled access to the #1-rated Deer Valley Resort and Five-Star concierge guest services to help arrange for one-of-a-kind activities and experiences throughout the Park City area.”
With a minimum four-night stay at Stein Eriksen Lodge or Stein Eriksen Residences, guests will receive a $400 resort credit. Or, with a minimum three-night stay at The Chateaux Deer Valley, guests will receive a $300 resort credit. The resort credit can be used toward food and beverage purchases at the hotel’s restaurants, luxurious onsite spa treatments, on-site ski rentals, or local area activities, such as dog sledding, fly fishing, Utah Olympic Park activities, snowmobiling, and sleigh rides, when booked through the Stein Collection concierge. Choose the property that best fits your vacation needs, then explore all Park City has to offer this winter!
Winter Variety Packages are available now through April 8, 2018. Bookings for all properties can be made by visiting SteinCollection.com or calling (800) 453-1302. Information on all 2018 winter season specials and resort amenities are also available online.
Yetis Make Their Way to the 3rd Annual Wasatch Yeti Bash
If you have been searching for the mysterious yeti you won’t have to look much longer! Yetis will make their way to the 3rd annual Wasatch Yeti Bash at the Ogden Union Station on Friday, February 2. They will be gathered at the bash from 4-8 pm to enjoy an Interactive Winter Arts Market, Community Bike Ride, Fat Bike Demos, Yeti Yoga, Live Entertainment, S’mores and a Beer Garden presented by Wasatch Distributing. This annual gathering is free and open to the public. New this year, organizers are adding a Beard and Moustache Competition presented by State Farm agents Kallee Genta and Jay Carnahan.
“The Yeti scene is growing here in Ogden,” said Sydnie Furton, with Visit Ogden. “This last year they have been seen throwing axes at Social Axe, riding fat bikes up in Ogden Valley and ordering a few brews at Roosters Brewing Co. They seem to be making themselves at home here in our community.”
The free event will begin at 4:00 pm with the opening of the Interactive Winter Arts Market. Off-beat artists and vendors will be hosting family-friendly interactive booths and exhibits where attendees of all ages can create their very own art pieces. In addition to the Interactive Art Market, a DJ will be on site keeping the vibes groovy, there will be live entertainment and yeti sightings throughout downtown Ogden.
Put down your razors, new this year, is a Yeti Beard and Moustache Competition presented by State Farm agents Kallee Genta and Jay Carnahan. Men, women, children, and Yetis can compete in several categories including best mustache, business beard, natural medium and long beard, and the false sighting which includes best-decorated beards as well as women and children divisions. Paul Mitchell Hair School will be on site offering competitors and spectators beard trims and glitter beards. Salty Saints will be available for beard coaching to those who are looking for some advice on how to grow the best beard year-round, it’s $5 to participate and the event will start at 6:30 pm.
“We’ve teamed up with Social Axe Throwing, Moore’s Barber Shop, Paul Mitchell, and Rune Beard Oil Company to create the ultimate prize package for the winners of the Yeti Beard and Mustache Competition,” stated Furton. “Former World Beard Champion, Nic Mahoskey will emcee the event, scores will be tallied, and winners will podium, this will be a fun event to watch during the Yeti Bash.”
In addition to the bash, the public might find Yetis exploring art galleries during the First Friday Art Stroll and even a few taking over the bars and restaurants, so keep your eye out for these snow-loving beasts.
Fat bike racers, spectators and Yetis can also look forward to the Sweaty Yeti Fat Bike Race and Festival taking place on Saturday, February 3, 10-2 pm at Wolf Creek Resort in Eden, Utah. Festival activities include a snow sports expo, free fat bike demos, kids zone, sledding hill, beer and food trucks and a DJ. There is plenty of free parking at the venue and a variety of attractions in the Ogden area for those extending their stay.
Those attending either event are encouraged to dress up as Yetis or other mythical creatures.
Ski Into Savings with a Delta Gift Card
Take advantage of Park City Area Lodging Association’s Delta Gift Card Program while supplies last! Book a minimum three-night stay at Lodges at Deer Valley, Silver Baron Lodge, Goldener Hirsch Inn, Signature Collection, or Trail’s End Lodge between now and April 8, 2018, and receive a $300 Delta Air Lines electronic gift card!
Choose from a variety of lodging packages including our Ski, Stay and Dine, Family Value Package, Spring Ski and Stay Package and more; there is something for everyone!
This offer is subject to availability and terms and conditions per property; offer is not valid February 15 -24, 2018; valid on new qualifying reservations only. For full details, please visit:
Utahns Already Named to the 2018 U.S. Olympic Team
2018 U.S. Cross Country Skiing Team
Rosie Brennan, Park City, Utah
2018 U.S. Ski Jumping Team
Will Rhoads, Park City, Utah
Sarah Hendrickson, Park City, Utah
Abby Ringquist, Park City, Utah
2018 U.S. Men’s Alpine Team
Ted Ligety, Park City, Utah
2018 U.S. Women’s Alpine Team
Megan McJames, Park City, Utah
2018 U.S. Women’s Snowboardcross
Faye Gulini, Salt Lake City, Utah
2018 U.S. Men’s Slopestyle Ski Team
McRae Williams, Park City, Utah
2018 U.S. Women’s Aerials Team
Madison Olsen – Park City, Utah
Occupancy Slips at Western Mountain Destinations During December
Many western mountain resorts struggled throughout December with a combination of below-average snowfall and shifts in school breaks, which together caused a dip in occupancy and revenues for the month. According to the most recent data released by Inntopia in their monthly DestiMetrics Market Briefing, as of Dec. 31, aggregated occupancy for the month of December was down 4.4 percent compared to last December at the 20 mountain destination communities it sampled across Utah as well as Colorado, California, Nevada, Wyoming, Montana and Idaho, while Average Daily Rate (ADR) eked out a one percent gain for the month. As a result, revenues declined 3.5 percent in December compared to last December.
Looking at the full winter season from November through April, as of Dec. 31 occupancy is down 0.6 percent, but with a 4.6 percent increase in the ADR, revenues are up 4.3 percent compared to the winter of 2016-17. Decreases in occupancy are occurring in four of the six winter months with only November and April posting increases.
“We’re seeing occupancy declines in many mountain destinations that weren’t there 30 days ago,” said Tom Foley, vice president of Business Intelligence for Inntopia. “Some of the December occupancy declines were anticipated as there was no school break in the week preceding Christmas this year due to the holiday falling on a Monday. The low snowfall added to that challenge, but right now, a strong and loyal consumer base coupled with favorable economic conditions is helping lodging properties maintain room rates,” he clarified. “But the twin wildcards of weather and economic variables are definitely mixing things up at western destinations this year and there are some concerns about the potential of either to impact bookings and revenue in the months ahead,” he continued.
The dry conditions are showing an increasingly bigger impact on the full season. Bookings made in December for arrivals in December through May were down an aggregated 14.5 percent compared to last December for arrivals in the same time period. In-month bookings for December arrivals were down a dramatic 24.9 percent with January down 12 percent and February down 13.9 percent. March bookings, which include Spring Break and the pre-Easter holiday, are down 13.9 percent. Conversely, bookings are up 12.9 percent for April and up 10.9 percent for May.
Along with the uncertainty of weather, economic indicators can be unpredictable.
“Statistically, the economy is steamrolling along but there are concerns about the sustainability of Wall Street’s record-setting momentum as well as persistent concerns about worker’s wages keeping pace with inflation,” observed Foley.
The Dow Jones Industrial Average continued its unprecedented rise in December by gaining another 1.8 percent, posting the eighth consecutive all-time monthly record. The Dow once again posted its highest single day closing in market history as Wall Street reacted enthusiastically to the passage of tax reform legislation. In contrast, the Consumer Confidence Index experienced a significant 5.8 percent decrease during the month, but still remains at one of its highest levels in the past 17 years at 122.1 points. The 148,000 new jobs added in December were below analysts’ expectations, but still strong enough to buoy up the markets and continue the 87-month streak of positive job growth that began in October 2010. The Unemployment Rate remained unchanged at 4.1 percent for the third consecutive month.
“We’ve been tracking the lack of snowfall across much of the West with some anxiety, expecting occupancy, daily rates, and revenues to take a hit as we move into the peak season,” confided Foley. “And while we’ve seen a dip in occupancy figures, room rates have slipped only slightly from last month and we’re still seeing some revenue gains even in a challenging snow year.”
With the crucial holiday season now in the books, the ski season is poised at a crossroads and Foley is cautiously optimistic as he looks to the remainder of the season.
“Much of this season’s story is still ahead of us, and the pent-up demand means a single big snowfall can reverse the trends we’re seeing now at any given destination,” Foley assured. “And, while western mountain lodging entered the 2017-18 winter season with very strong rate momentum, which is supporting current revenue gains, the natural market forces of supply and demand will be felt if the snow continues to hold off and occupancy continues to slip,” explained Foley.