|Ikon Pass Announces Three New Partners, Access, Price & Benefits For Winter 2018-2019
The Ikon Pass, North America’s newest season pass product for winter 2018-2019 including three Utah ski and snowboard resorts, announces SkiBig3 in Alberta, Canada, Revelstoke Mountain Resort in British Columbia, Canada and Sugarbush Resort in Vermont, as its newest partners, for a total of over 63,000 skiable acres of unique terrain at 26 premier mountain destinations in North America. The Ikon Pass will go on sale Tuesday, March 6, 2018 and will be available for purchase at www.ikonpass.com.
From a week-long vacation to unlimited days, the Ikon Pass was built with the guest in mind, to provide the best experience possible. With 26 destinations, in nine states and four Canadian provinces, the Ikon Pass is the gateway to a like-minded community, enduring memories, and the most iconic destinations in North America.
The Ikon Pass is a collaboration of industry leaders – Alterra Mountain Company, Aspen Skiing Company, Boyne Resorts, POWDR, Jackson Hole Mountain Resort, Alta Ski Area, Snowbird, SkiBig3, Revelstoke Mountain Resort and Sugarbush Resort. Each demonstrates integrity, character and independence that is reflected in their mountains and guests.
To provide the best experience possible, two pass products will be available for purchase, the Ikon Pass and the Ikon Base Pass, with varying levels of access and benefits.
The Icon Pass offers unlimited access to 12 destinations plus 7-days and 7-days combined at 13 destinations, with zero blackout dates, and a starting price of $899. Discounted Child Passes (12 and under) will be available through April 9, 2018 for $199 with the purchase of an Adult Ikon Pass. Military and College discounts are also available, and the pass includes early winter booking privileges, 10% off summer reservations at CMH Heli- Skiing & Summer Adventures, 10 Friends & Family lift tickets offering 25% off of the window rate at any Ikon Pass destination (excluding CMH) with no blackout dates, and a free one-year $50-value membership to Protect Our Winters that includes POW die cut stickers, 20% off POW store merchandise, a monthly POW newsletter, and a subscription to the biweekly email newsletter, “The Line”.
The Ikon Base Pass offers unlimited access to eight destinations plus 5-days and 5-days combined at 17 destinations, with three blackout periods, and a starting price of $599. Discounted Child Passes (12 and under) will be available April 9, 2018 for $149 with the purchase of an Adult Base Pass, and again military and College discounts are available. The Base Pass includes eight Friends & Family lift tickets, good for 25% off the window rate at any Ikon Pass destination (excluding CMH), with select blackout dates, and again a free one-year membership to Protect Our Winters, early winter booking privileges and 10% off summer reservations at CMH Heli- Skiing & Summer Adventures are all included as added benefits.
Ikon Pass Joins Forces with Protect Our Winters with $50K Donation
The Ikon Pass, a new ski and snowboard pass product from Alterra Mountain Company, has partnered with Protect Our Winters (POW) to further climate change education and advocacy through a three-level $50k partnership: the creation of the Ikon Pass Fund, a Summit Level donation, and a complimentary one-year Protect Our Winters membership to each Ikon Pass holder for the 2018-2019 winter season.
With a first-of-its-kind advocacy endowment for Protect Our Winters, $25k will be given to Protect Our Winters to establish the Ikon Pass Fund, to be used toward thoughtful, collaborative initiatives based in education and action throughout the year. Its purpose is to support industry-led climate initiatives towards POW’s three priorities of setting an economy-wide price on carbon, transitioning to a clean-energy economy by investing in solar energy, and utilizing innovative transit solutions to minimize greenhouse gas emissions.
“The Ikon Pass Fund is a proactive response that helps connect snow sports enthusiasts to their passion in the midst of a changing climate,” said Mario Molina, Executive Director of Protect Our Winters. “With this unique partnership, the Ikon Pass is stepping off the sidelines to not only help support POW’s initiatives as a Summit Level sponsor, they will also be helping to draft unique opportunities to further POW’s leadership position on climate within the snow sports community.”
The Ikon Pass joins notable brands such as Burton and Patagonia as a Summit Level Partner, through a $25k donation. As a Summit Level Partner, the Ikon Pass is funding POW’s efforts to mobilize a highly passionate and connected outdoor community in a movement to fight climate change. POW’s goal is to use the robust and influential outdoor economy to create the will for meaningful climate solutions at the state and federal level.
“It’s a natural partnership between the Ikon Pass and Protect Our Winters, and we are proud to collaborate on tackling climate change together, an issue that has a profound impact on our industry and community,” said Erik Forsell, Chief Marketing Officer for Alterra Mountain Company. “The Ikon Pass Fund offers the flexibility to be creative and spontaneous with various opportunities and activation throughout the year to further highlight POW’s message and initiatives.”
In addition, all Ikon Pass holders will receive a complimentary one-year $50-valued membership in their name to POW upon purchase. Pass holders will receive POW die cut stickers, 20% off POW store merchandise, a monthly POW newsletter, and a subscription to the bi-weekly email newsletter, “The Line”.
“The time to make crucial and immediate climate action is here and the outdoor community has a unique opportunity to lead,” said Jeremy Jones, professional snowboarder and founder of Protect Our Winters. “We are encouraged by our new partnership with the Ikon Pass and hope it inspires others to become engaged in an issue that has direct impacts on the mountains we all love.”
Ski and Charge Your Electric Vehicle at Alta
Alta Ski Area has just installed an electric vehicle (EV) charger courtesy of Leaders for Clean Air. You can find this new station along the east end of the Albion Day Lodge building at Albion Base. This Level 2 charger has a designated prime parking space with its own sign and a universal SAE J1772 adapter (for all those EV specialists and owners).
“With air quality being one of the greatest environmental issues for the Salt Lake valley, Alta is constantly looking for ways to support its visitors and employees in their efforts to be more eco-friendly, and this EV charger is an important step” states Maura Olivos, who runs the ski area’s Alta Environmental Center. Many of Alta’s season pass holders, and of course employees, live in Salt Lake valley’s inversion and coming to Alta is an escape from the bad air that gets trapped below them. Generally, driving through town and up the canyon does not help to reduce the bad air issue, but EVs have the potential to address Utah’s local issue head on.
This is only one charger in Alta for now, but the Town of Alta will be installing their EV charger this year and Alta’s neighbor Snowbird has likewise installed some chargers, also in thanks to Leaders for Clean Air. Each new EV charger helps support a greater system of cleaner emission vehicles in Utah, and Alta Ski Area is happy to be a part and in support of the cause.
Two Stein Collection Properties Awarded High Distinctions from Forbes Travel Guide’s Official 2018 Star Rating
Stein Collection is pleased to announce Stein Eriksen Lodge and The Spa at Stein Eriksen Lodge have once again garnered the prestigious Forbes Travel Guide Five-Star award, continuing to make it Utah’s only Forbes Five-Star hotel and spa. Also, The Chateaux Deer Valley and Glitretind Restaurant have again received the Forbes Travel Guide Four-Star award. Stein Eriksen Lodge, The Spa, The Chateaux Deer Valley, and Glitretind Restaurant, all Stein Collection properties and amenities, are consistently ranked with such high honors among an elite list of establishments throughout the world, including year after year Forbes ratings and awards. The Forbes Travel Guide Star Rating has been the gold standard in the hospitality industry since 1958.
“The Forbes Travel Guide Star Rating is truly a global benchmark for luxury travel,” said Russ Olsen, CEO of Stein Collection. “Qualifying for Five- and Four-Star status is an amazing accomplishment and validates the efforts of our entire team to make our properties and amenities the best in the world.”
The Forbes Travel Guide Star Rating uses an objective set of judging criteria, unique among leading travel books, which sets national standards yet allows for regional and individual preferences. A carefully selected team of hospitality experts anonymously evaluates the establishments listed in the Guide, using a proprietary ratings process based on more than 500 rigorous and standardized criteria that are evaluated and updated annually. Properties must offer a level of experience appropriate to the cost, based on the quality of such items as décor, comfort, amenities, and services.
“In an online environment of confusion and clutter, Forbes Travel Guide is the most trusted source of information to assist guests in making informed decisions,” said Gerard J. Inzerillo, Chief Executive Officer of Forbes Travel Guide. “These properties, the largest and most global group in the company’s history, achieve an impeccable standard of excellence in hospitality, underscoring our overall mission of positively contributing to the international tourism industry, as well as the individual hotel experience. We are proud to congratulate everyone associated with the prestigious properties recognized today.”
National Ability Center and Semper Fi Fund Help Veterans Thrive At Ski and Snowboard Clinic
Twenty veterans from the Semper Fi Fund’s Team Semper Fi, are learning and advancing technical ski and snowboard skills this week, both at Park City Mountain Resort and in the Utah backcountry.
Semper Fi Fund’s intermediate, advanced and elite athletes are in the midst of a three-day clinic where service members receive instruction from world-class coaches and volunteers from National Ability Center in Park City, which provides alpine skiing and snowboarding lessons to people with disabilities and other special needs. Athletes are building more than just skill — they’ll also leave with camaraderie, confidence and life-long bonds with fellow veterans and family members.
“Recovery Through Sport” has proven to be an ideal outlet for injured service members to hone both physical agility and mental focus, skills that are critical to navigating their recovery. Learning and practicing alongside fellow wounded service members, they can also trade stories, share strategies for coping with their injuries and forge lasting friendships.
The Semper Fi Fund provides urgently needed resources and lifetime support for post 9/11 combat wounded, critically ill and catastrophically injured members of the U.S. Armed Forces and their families.
Revenues Hang On at Western Mountain Destinations
Although Utah’s snowfall has rebounded nicely this month to the delight of skiers and snowboarders across the state, below-normal snowfall at most western ski resorts during January has led to a drop off in bookings for the remainder of the ski season as lodging properties maintain a tenuous hold on revenues.
The downturn was reported by Inntopia in their monthly DestiMetrics Market Briefing to participating lodging and marketing organizations across seven western states, including Utah. As of Jan. 31, aggregated occupancy for January was down 4.4 percent across approximately 290 property management companies sampled, while Average Daily Rate (ADR) climbed 7.3 percent compared to January 2016. Despite the drop in occupancy, the increased rates permitted a 2.6 percent increase in aggregated revenues in a year-over-year comparison to last January. Bookings made in January for arrivals from January through June are down 15.4 percent with the biggest decline coming in bookings for January arrivals—plunging 24 percent compared to bookings made last January for arrivals in that month.
The downward shift is also pushing into the remainder of the season. Aggregated occupancy for November through April is down 3.3 percent with decreases in four of the six months. As of Jan. 31, only the shoulder months of November and April were up for the winter season. However, aggregated ADR is up four percent compared to last winter enabling revenues, despite the lower occupancy, to eke out an 0.5 percent increase in revenues for the season.
“Occupancy has moved from being up slightly in November to essentially flat in December to measurably down as of Jan. 31 for the first year-over-year decline in winter season occupancy since 2011-12,” summarized Tom Foley, vice president of Business Intelligence for Inntopia. “And while some much-needed snowfall has arrived at many destinations since this data was collected, and some whiplash swings on Wall Street have changed the narrative in recent days, we’re concentrating on January performance in this report,” he clarified.
As snow has started arriving at some western destinations, economic indicators reveal continued strength despite recent rapid mercurial shifts on Wall Street.
Once again, during the month of January, the Dow Jones Industrial Average continued its meteoric rise by gaining more than 1,430 points in a single month for a 5.8 percent increase and setting an all-time Index high of 26,149.39 points for the largest monthly point gain on record. After a moderate dip last month, the Consumer Confidence Index (CCI) bounced back to post a 2.7 percent gain and the seventh consecutive month above the 120-point threshold and confirming strong consumer confidence. Employers added 200,00 new jobs in January, keeping the Unemployment Rate at 4.1 percent. This growth extends the unbroken streak of positive job creation that started in October 2010. Employee wages increased slightly during the month but are still lagging well behind pre-recession levels.
“In January, investors were reacting positively to both the strong consumer confidence and employment data that indicate economic strength,” assured Foley. “Ironically, the strong economic news is the trigger for the Federal Reserve Bank to begin raising interest rates to help control inflation after nearly a decade of artificially low interest rates,” he continued.
The Briefing emphasized several key points as mountain destinations focus on the second half of the ski season. Notably, ADR gains are smaller than they were 30 days ago but they are still holding at a level slightly above last year. However, aggregated revenues are moving down more quickly as occupancy and ADR continue to slip.
“The majority of long-distance destination visitors who book well in advance and spend more money while on vacation have mostly made their plans for the remainder of the season and we’re not expecting a lot of change in those numbers,” explained Foley. “But there is both opportunity and challenge for the remainder of the season for destinations as they work to attract regional visitors who operate on a shorter booking schedule, respond to snowfall and slope conditions more immediately, and are more competitive to capture. What we do know is that weather and economic indicators both still have the chance to influence the outcome of the ski season,” Foley concluded.